Automotive Internet Media

CarClicks

How to Increase your Dealership’s Online Presence

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Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot – they all want the same thing: to reach the largest number of people while investing the smallest amount of money and getting the largest amount of sales possible.

There’s a very efficient method for achieving all of this while getting all your potential customers to know your dealership and inventory: CarClicks Inventory Marketing.

Unlike traditional advertising, CarClicks advertising is increasingly more accessible for every dealership and enables you to quickly, easily, efficiently and affordably reach serious, highly-engaged auto shoppers. That’s why CarClicks is gaining more ground among those dealerships that want to increase their online presence.

Having a website is fundamental, having a presence on social networks is indispensable and having a marketing strategy is necessary. The reality is that CarClicks Inventory Marketing is also essential and is becoming a more habitual and necessary practice by some of the best automotive operators in the industry.

What’s the biggest benefit to CarClicks Inventory Marketing?

Imagine that you have an attractive dealership on one of the best streets in town, open 24 hours a day, 365 days a year. This is what happens when you invest in CarClicks: you automatically become visible to thousands of people who have been in the market for a vehicle but didn’t even know you existed!

A CarClicks strategy creates an integrated and cohesive approach to inventory marketing. We seamlessly promote your inventory to auto shoppers across multiple channels, while factoring in the different devices that auto shoppers are using to shop for your inventory. It’s all about driving the auto shopper to your website!

CarClicks is very important marketing tactic for both large and small dealerships alike, since with just a few bucks you’ll be able to get better visibility, which will certainly translate into an increase in website traffic and a boost in vehicle sales.

CarClicks Inventory Marketing campaigns are designed and well executed. Our campaigns will dramatically increase brand awareness and drive more auto shoppers to your dealership website.  

Increase your dealership’s online presence by contacting us at Automotive Internet Media at: sales@aimyes.com

The Smartest Ad Spend in Automotive

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Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget.

 

To reach auto shoppers with marketing in today’s digital climate, dealerships need highly accurate and relevant advertising campaigns. Multiple touch points from different channels usually precede the purchase of a new or used vehicle. In the digital environment, the consumer-purchasing funnel might involve touch points from channels such as paid search (i.e., Google Ads, CarClicks Inventory Marketing, etc.), social media (e.g., Facebook ads) and email campaigns. This makes it important to understand the complex customer journey across marketing channels prior to a vehicle purchase.

 

Consumers are multitasking with different devices which lowers the attention towards each channel and thus complicates the dealership’s abilitiy to get the attention of the shopper to their ad promotion. For example, a shopper may be watching TV and shift attention back and forth between their smartphone and TV. Today, consumers are getting bombarded with ads from different channels on different devices, which can be overwhelming causing them to block their attention to the ads.

 

We at Automotive Internet Media, Inc. saw an opportunity in the automotive industry to build an advertising product that moves from mass advertising to individual-level personalized vehicle ads that breaks through the clutter and grabs the auto shopper’s attention.

 

We have built a product that leverages proprietary algorithms to determine which auto shoppers are most likely ready to buy. We place the code on your website that allows us to create an individual user profile for each shopper that visits the dealership website. Our algorithms are enhanced with machine learning and big data; note that I didn’t say artificial intelligence!

 

Once we determine the individuals to target, we begin delivering ads. Data Driven Targeting drives new sales by serving dynamic personalized inventory ads to attract and inspire each auto shopper. We target those auto shoppers at the right moment in their purchasing process.

 

It is also very important to recognize the auto shoppers across different devices. Over 72% of buyers use at least 2 devices and switch at least 3 times before they purchase. Our cross-device matching technology and a shopper identify graph ensure we deliver an integrated ad experience which helps gain efficiency in ad delivery, costs and results.

 

Media buy is critical for success. Our ads are served on the largest network of premium publishers in the automotive industry. Other networks may have more publishers, but Data Driven Targeting has better ad placement on higher quality websites.

 

Data Driven Targeting will increase auto shopper engagement, efficiency and consumer purchase behavior. Data Driven Targeting is one of the most effective products in automotive marketing by enabling a personalized vehicle offering to every visiting auto shopper.

 

Convert auto shoppers and maximize sales with Data Driven Targeting.

Did Your Dealership Pause Your Ad Campaigns?

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Dealership Must Seize the Marketplace Opportunity

Dealership Must Seize the Marketplace Opportunity

As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity.

For those of you in retail automotive marketing, you have likely seen ad budgets paused or dramatically reduced. Having been on every side of the automotive industry, these moves don’t surprise me.

For savvy dealerships it’s time to quickly act in order to take advantage of dealers in your market that may not be as visible online in the current state of affairs. It reminds me of one of my favorite sayings in advertising.

“A man who stops advertising to save money, is like a man who stops the clock to save time.”  Henry Ford

I’m painfully aware that when things get tight for dealerships, one of the first things the management is tempted to cut is the advertising. It’s like a survival tactic that kicks in and all they want to do is shore up resources to make it to the other side. I understand, but it’s important not make the mistake of sabotaging your short- and long-term success.

When dealerships advertise, in addition to generating immediate sales, they bolster consumer confidence in the future of their business. Consumer confidence builds market share. Market share leads to profit. Those that continue to advertise in tougher or slower times will actually gain a bigger piece of the pie when business starts back on the upswing…leaving their competitors (who cut way back on their advertising efforts) cleaning up the crumbs at the bottom of the pie tin.

Adjust Your Marketing Strategy

Perhaps the most powerful way to keep generating sales is to rethink your marketing strategy. Maybe it’s time to stop spending on expensive ads and rethink where you’re putting your marketing efforts.

It’s time to move to CarClicks Inventory Marketing to drive high quality traffic to your website while lowering your overall advertising costs. The CarClicks platform is easy to use and an excellent way to promote your inventory to shoppers that are most likely to purchase them. It’s time to reboot and restart the momentum to seize the sales opportunity in your market.

CarClicks Comparative Case Study

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CarClicks 
Challenge

Inventory Marketing 
Comparative Case Study

A Midwest auto dealer needed to increase the number of in-market auto shoppers to their website to help them sell more vehicles.

Their Challenge?

Getting the right shoppers that are interested in their brand and inventory.

Companies

How a Midwest auto dealer compared two inventory marketing companies to drive more traffic to their website to help them sell more vehicles.

 

CarClicks promotes dealership inventory
to auto shoppers that are most likely to purchase them.

A CarClicks strategy creates an integrated and cohesive approach to inventory marketing.
We seamlessly promote dealership inventory to auto shoppers across multiple channels, while factoring in thedifferent devices that auto shoppers are using to shop for your inventory. It’s all about driving the auto shopper to the inventory on the website!

LotLinx Inventory Marketing Platform provides several channels to merchandise inventory at the VIN level.

These channels include third party inventory listings sites, ad placement on key consumer sites, Facebook, SEM and retargeting.

Over the past few years, dealerships have moved a significant part of their advertising budget to digital marketing. It is critical to properly measure the returns on investments spent on digital. Google Analytics offers the dealership the medium to do so.

Google Analytics have features to collect click-stream data and processing and presenting the website data as meaningful information to help dealers and managers make informed decisions.
As most dealerships aim to outperform their competitors, website analytics helps them proactively optimize their ad spend to ensure they are getting the best returns.

This case study is a good way for dealerships to understand the basics of Google Analytics and provide them guidelines to facilitate the informed decision making in using technology to improve the sales and marketing function of their dealership.

Both companies were given the same ad budget for one month
to drive traffic to the website by promoting the dealership inventory within their ad networks. Getting auto shoppers to the website is an important part of any dealership’s marketing strategy.

The goal was to determine which product, CarClicks or LotLinx produced better results.

The results indicate that CarClicks is the best choice.

CarClicks drove twice as many auto shoppers to the site, their shoppers were more engaged, and conversion was more than double. The data made clear that CarClicks is the leader in driving VIN-specific in-market shoppers to the dealership’s websites.

CarClicks Case Study For Proven Results

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Dealer Background

This Midwest Chrysler Jeep Dodge Ram dealer was looking for a way to gain online market share to sell more vehicles, so they partnered with CarClicks to turn browsers into customers and increased their monthly sales by 15%.

The ChallengeTHE CHALLENGE

The greatest challenge the dealership faced was breaking through the clutter online in the highly competitive automotive industry.

The dealership’s goal was to reach as many potential auto shoppers in their market as possible. In order to do this, they needed help growing their brand online. The dealership was already leveraging traditional advertising and conventional digital like search engine marketing and third-party automotive sites. They wanted to dramatically increase their visibility online and drive more serious automotive traffic to their website to increase vehicle sales.

The Solution THE SOLUTION

To reach their goals, the dealership partnered with CarClicks Inventory Marketing to promote their new and preowned inventory to in-market auto shoppers and CarClicks Data Driven Targeting to bring back serious, highly engaged auto shoppers who are ready to buy.

Before shoppers take a single step into your showroom, they must find your inventory online!

How It WorksHOW IT WORKS

  • Deliver scalable inventory marketing campaigns to in-market buyers across a network of 3rd party automotive shopping sites and search engines.
  • Highly personalized ads showed vehicles that the shopper was most likely to be interested in, when they were most likely to buy.
  • Advanced bidding technology focuses bids on those who are most likely to convert. Inventory ads seamlessly connected with every auto shopper across devices, apps, and the web.
  • Machine-learning technology worked continuously to improve the campaign’s performance, based on specific goals.
  • Campaigns were continuously optimized to remove ineffective placements and focus on highpotential shoppers based on conversions, not just clicks.

The ResultsTHE RESULTS

The campaigns were able to dramatically drive more high-quality traffic to the dealership website. The dealership was extremely pleased with the cost effectiveness of CarClicks marketing.

CarClicks Case Study Results

ATTRACT The Right Auto Shoppers

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Your Marketing

CarClicks Inventory Marketing

CarClicks Inventory Marketing Helps ATTRACT the Right In-Market Auto Shoppers to Your Dealership!

How you ask? We find the shoppers that are already ATTRACTED to the vehicles on your lot. 

CarClicks has the TOTAL PACKAGE to make in-market shoppers TURN HEADS! Make your dealership stand out by adding CarClicks to your marketing strategy.

Take the CarClicks Challenge and allow your dealership to APPEAL to the right consumers.

Not sure exactly what the CarClicks Challenge is? Reach out to us for a FREE demo on how to increase your online leads ASAP!

 

Buckle Up!

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YOU’LL NEED TO BUCKLE UP FOR THIS ONE….

Once you try CarClicks Inventory Marketing you’ll see FAST results!

Kick your marketing into FULL-THROTTLE with CarClicks today- what are you waiting for?

Take the CarClicks Challenge and allow your dealership to get up to SPEED with online digital sales.

FUEL your dealership with highly accurate and relevant advertising campaigns.

Take the challenge today and start seeing results!

Are you not sure exactly what the CarClicks challenge is? Go ahead, give it a TEST DRIVE and sign up for our free online demo.

Get AHEAD of the competition today!

 

Marketing Personalization Strategy

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The Age of Relevancy and Personalization

We live in an age where we can customize virtually every aspect of our lives. Increasingly, we demand products and services that satisfy our specific needs, and we’re quick to dismiss anything we consider even slightly irrelevant.

So, why would people expect anything less when it comes to digital marketing?

Delivering Customized Ads to Viewers While most dealerships have traditionally relied on a “spray and pray” approach to marketing – treating consumers as one mass audience and using generic messaging to promote their inventory and brand. This method has quickly become obsolete. Dealerships looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal ads.

This is the essence of Data Driven Targeting. By gathering rich, relevant data on auto shopper behavior, dealerships can target auto shoppers on a far more personal level, optimizing their engagement rates while ensuring a positive brand experience.

A Defense for Data

A Defense for Data

Evidence to support the effectiveness of Data Driven Targeting abounds, and more dealerships are beginning to catch on. Data Driven Targeting is three times more likely to achieve a competitive advantage in customer engagement than other marketing.

You Are Your Own Brand

Keeping Things Personal

One of the key aspects of personalizing your marketing strategy is delivering ads that are unique to the individual auto shopper. People are far more likely to pay attention to an ad that’s custom to their interest.

Control the Quality of Your Marketing

Quality Over Quantity

Quality is everything when it comes to Data Driven Targeting. We all know what it looks like when a dealership uses poor-quality ads and disregards consumer data. Whether you’re receiving ads for a vehicle when you’re out of the market or ads for a model that you aren’t interested in, uninformed marketing is lousy marketing and a waste of your advertising budget.

Expanding Your Efforts

Data Driven Targeting, when used effectively, is a sure-fire way to increase revenue and minimize waste.

Keeping Ahead of the Competition

Throughout the course of conducting online research and shopping for vehicles, auto shoppers are visiting many dealership websites looking for local inventory, deals and specials – they’re also searching for good lease deals, different brands and models, reading online reviews, visiting third automotive shopping sites and more.

Target the Right CustomerThe lynchpin for any dealership is to capture the highly engaged shopper and continue to promote their inventory and brand to the consumer throughout their online shopping journey.

Dealerships that aren’t targeting those auto shoppers are hurting themselves and giving their competitors a strong advantage.

Tying It All Together

The number of platforms through which a dealership can market their inventory and brand is growing. However, it also presents some major challenges as dealerships struggle to sift through which products are delivering results.

One of the most powerful tools for addressing this issue is Google Analytics, which allows dealerships to easily determine which products are driving quality traffic to the dealership website. With the use of Google Analytics, you can discover remarkable information about the dealership website that can be used to improve your marketing and sales strategies. Dealerships can also implement Google Tag Manager which is a free tool that makes it easy for conversion tracking.

See How Your Marketing Efforts WorkGoogle Analytics combined with Google Tag Manager has become an integral solution that gives dealerships the technical agility and the analytics power they need to measure the effectiveness of their marketing strategies.

Modern dealerships are turning towards digital marketing to grow their sales. It is critical that they have good web strategy and mechanism to measure their return on investment. Analytical tools help the dealership to achieve that objective. Google Analytics is the best choice due to its efficient features, open source advantages and free availability. Dealership General Mangers that learn how to leverage Google Analytics’ data to evaluate their marketing will make better decisions and sell more vehicles.

The Future of Data Driven Targeting

Today’s dealerships are under a lot of pressure to change the way they sell and market vehicles online. They are spending more time and resources than ever before, while margins continue to decline. When it comes to budget decisions, dealership management needs to review the effectiveness of traditional marketing platforms and strategies and prioritize which campaigns they can attribute providing the best results.

Because of the effectiveness and affordability, dealers have the empirical evidence that proves the importance of Data Driven Targeting.   

The overall effect of Data Driven Targeting is virtually priceless. Not only can it improve your ROI and give you unprecedented traffic for the budget, but it can also optimize the relevance of your ads to individual auto shoppers- providing them with an exceptional customer experience and help you boost your brand’s reputation.

Get More Customers Online and In Your Dealership