The impact that coronavirus is having on businesses unfortunately comes as no surprise. Auto dealers are seeing the negative impact of this pandemic even though they are considered essential businesses. The current environment is especially affecting independent dealers. One issue that has arisen is a lack of vehicle inventory. Since many OEMs converted their manufacturing plants to produce ventilators, they are now trying to make up for lost time and dealers are asking how can I sell cars I don’t have? USA Today is reporting what many dealers are feeling, popular pickup trucks are getting hard to find. Big truck
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Archives for Dealership Inventory
Can CarClicks Be the Future of Dealership Advertising?
AIM’s Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website. The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet. For dealership owners and managers, getting the best marketing platforms and vendors has always been a challenge. Many elect to work with the big players; but find themselves dealing with tighter and tighter guidelines and restrictions. These companies often struggle to achieve results equal to smaller marketing companies with more at stake. Competing with the major companies
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