Archives for AIM Team

A life well lived – RIP Tex Earnhardt

April 20, 2020 | No Comments

Over the years I’ve had the pleasure to meet and work for, in some capacity, a few legends in the automotive industry – Pat Ryan, Roger Penske and Tex Earnhardt are a few. It came to my attention that one of those legends, Tex Earnhardt has passed away over the weekend. I first met Tex Earnhardt in the early 90’s. I was a customer satisfaction consultant for Chrysler at the time. I was living in San Antonio working with local Chrysler dealerships when I was notified of a business trip my division was taking to tour Earnhardt Dodge. At the
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Strategic Marketing Choices

March 17, 2020 | No Comments

Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the next couple months, it’s important not to discard marketing that works while retaining the redundant marketing overlap. Data Driven Decisions Dealers have always had to build their dealership brand, advertise inventory and sales promotions and build customer loyalty. In today’s turbulent environment, dealers must play
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