Hispanic Digital Marketing

Hispanic Digital Marketing

Data-driven marketing to connect U.S. Hispanic auto shoppers to your brand and inventory.

More and more dealerships realize the potential of the fastest growing segment of the American population – Hispanics. There are over 50 million Latinos in the U.S. Any dealership that ignores this huge market is missing a fantastic opportunity.

At AIM, we integrate a multicultural strategy with our full-service marketing capabilities to engage in a relevant dialogue with online U.S. Hispanics auto shoppers to help you build your brand and sell more cars.

Taking a multicultural approach to advertising can pay dividends, especially when you develop your marketing campaigns with the specific audience in mind. The key for dealerships is to embrace aspects of the Hispanic culture in your advertising, instead of simply adapting existing ones.

Marketing to Hispanic Auto Shoppers

Hispanic + Digital

AIM understands the Hispanic online marketing landscape and can help you execute an integrated marketing program that is digitally powered and culturally-driven.

• Bilingual production.

• Multicultural social media management

• Spanish content development

• Creative video

• Spanish based pay per click campaigns

• Display

• Device Targeting

Marketing to Hispanic Auto Shoppers

Hispanic + Digital

AIM understands the Hispanic online marketing landscape and can help you execute an integrated marketing program that is digitally powered and culturally-driven.

• Bilingual production.

• Multicultural social media management

• Spanish content development

• Creative video

• Spanish based pay per click campaigns

• Display

• Device Targeting

Why Hispanic Digital Marketing is Important:

  • Hispanic population and labor force growth are setting the pace to be the next demographic phenomenon, with Hispanics accounting for over half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040–2045.

 

  • Millennials are one of the most multicultural groups, with 42% of the 75 million millennials in the U.S. identifying as multicultural. Additionally, millennials make up 40% of the Hispanic population. So, if dealers are serious about targeting Hispanics, they should also be tailoring their message to appeal to the millennials amongst them.

 

  • 51 percent of the U.S. Hispanic population is below age 30. Median age for Hispanics is 29, compared to 41 for non-Hispanics.

 

  • The use of Spanish language and cultural connections are critical to U.S. Hispanic identity and lifestyle.

 

  • U.S. Hispanics and their multicultural counterparts are at the forefront of technology adoption, entrenched in the center of the media universe with social media/apps/mobile video usage, digital music consumption, radio listening, TV viewing, gaming and web activities all revolving around them.

 

  • The internet is a natural first resource for U.S. Hispanics, as 60% were born or grew up in the internet age, versus only 40% of non-Hispanic Whites.

 

  • The internet is a primary vehicle for everything Hispanics do, from cultural connectivity to infotainment to online purchasing.

 

  • A smartphone is the key connector, as U.S. Hispanics over-index the U.S. total population by 9% for smartphone ownership, and 99% of U.S. Hispanic households have a wireless-phone service.

 

  • Nearly two-thirds (66 percent) of Hispanic online adults own at least one smart-home-device.

 

  • Social media is the most convenient means of connecting with one’s personal and extended communities, as well as one of the largest resources of Hispanic-relevant and Hispanic-created content. As a result, U.S. Hispanics spend more time on social-networking sites compared to non-Hispanic Whites.

 

  • Hispanics are avid online shoppers who use search engines and other apps to hunt for product information and deals prior to purchase. The vast majority (82%) of U.S. Hispanics agree that the internet is a great way to gather information on products and services they’re considering purchasing.

 

  • Hispanics as a group are more likely to be interested in and subscribe to “skinny bundles,” the streamlined video content services offered by media companies and content distributors as an alternative to traditional cable and satellite TV subscriptions.

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