Tony FrenchTony French is a Digital Marketing Expert, Sales Guru, Entrepreneur, Writer, Artist, Husband, Father & Dog Lover
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Archives for Inventory Marketing
Dealers Will Shift 60% of Advertising Dollars to Digital in the Next Two Years
AIM TeamAIM’s team of experts are passionate about helping dealers elevate their digital marketing.
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Buckle Up!
Tony FrenchTony French is a Digital Marketing Expert, Sales Guru, Entrepreneur, Writer, Artist, Husband, Father & Dog Lover
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Buying VDP Views Works if Done Right
Driving auto shoppers to your website is the cornerstone of all successful digital marketing strategies for auto dealers. However, this position has some dealers wondering whether linking the shopper to their vehicle display pages is a good use of their advertising spend. Non-progressive dealers have been on the losing side of this battle for the past few years. The value of increasing auto shoppers to your website without the ability to track them back to a specific lead has caused some dealers not to understand the value of inventory marketing. Many of these naysayers do not truly understand the value
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