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Did Your Dealership Pause Your Ad Campaigns?

May 25, 2020 by Tony French

Dealership Must Seize the Marketplace Opportunity

Dealership Must Seize the Marketplace Opportunity

As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity.

For those of you in retail automotive marketing, you have likely seen ad budgets paused or dramatically reduced. Having been on every side of the automotive industry, these moves don’t surprise me.

For savvy dealerships it’s time to quickly act in order to take advantage of dealers in your market that may not be as visible online in the current state of affairs. It reminds me of one of my favorite sayings in advertising.

“A man who stops advertising to save money, is like a man who stops the clock to save time.”  Henry Ford

I’m painfully aware that when things get tight for dealerships, one of the first things the management is tempted to cut is the advertising. It’s like a survival tactic that kicks in and all they want to do is shore up resources to make it to the other side. I understand, but it’s important not make the mistake of sabotaging your short- and long-term success.

When dealerships advertise, in addition to generating immediate sales, they bolster consumer confidence in the future of their business. Consumer confidence builds market share. Market share leads to profit. Those that continue to advertise in tougher or slower times will actually gain a bigger piece of the pie when business starts back on the upswing…leaving their competitors (who cut way back on their advertising efforts) cleaning up the crumbs at the bottom of the pie tin.

Adjust Your Marketing Strategy

Perhaps the most powerful way to keep generating sales is to rethink your marketing strategy. Maybe it’s time to stop spending on expensive ads and rethink where you’re putting your marketing efforts.

It’s time to move to CarClicks Inventory Marketing to drive high quality traffic to your website while lowering your overall advertising costs. The CarClicks platform is easy to use and an excellent way to promote your inventory to shoppers that are most likely to purchase them. It’s time to reboot and restart the momentum to seize the sales opportunity in your market.

Filed Under: AIM Team, CarClicks, Marketing Tagged With: Automotive Marketing Strategy, carclicks, Inventory Marketing

ATTRACT The Right Auto Shoppers

July 17, 2019 by Tony French

Your Marketing

CarClicks Inventory Marketing

CarClicks Inventory Marketing Helps ATTRACT the Right In-Market Auto Shoppers to Your Dealership!

How you ask? We find the shoppers that are already ATTRACTED to the vehicles on your lot. 

CarClicks has the TOTAL PACKAGE to make in-market shoppers TURN HEADS! Make your dealership stand out by adding CarClicks to your marketing strategy.

Take the CarClicks Challenge and allow your dealership to APPEAL to the right consumers.

Not sure exactly what the CarClicks Challenge is? Reach out to us for a FREE demo on how to increase your online leads ASAP!

 

Filed Under: AIM Team, CarClicks, Marketing Tagged With: AIM, auto shoppers, carclicks, Dealership Advertising

Buckle Up!

July 15, 2019 by Tony French

YOU’LL NEED TO BUCKLE UP FOR THIS ONE….

Once you try CarClicks Inventory Marketing you’ll see FAST results!

Kick your marketing into FULL-THROTTLE with CarClicks today- what are you waiting for?

Take the CarClicks Challenge and allow your dealership to get up to SPEED with online digital sales.

FUEL your dealership with highly accurate and relevant advertising campaigns.

Take the challenge today and start seeing results!

Are you not sure exactly what the CarClicks challenge is? Go ahead, give it a TEST DRIVE and sign up for our free online demo.

Get AHEAD of the competition today!

 

Filed Under: AIM Team, CarClicks, Marketing Tagged With: Automotive Marketing, carclicks, Dealership Advertising, Inventory Marketing

Shark Bait

June 25, 2019 by Tony French

You want marketing with a bite? CarClicks Inventory Marketing hunts highly engaged auto shoppers with a powerful impact.

DON’T BE A PRETENDER!

CHOOSE CARCLICKS INVENTORY MARKETING!

While other marketing is just treading water, CarClicks’ predator-like abilities attacks unprovoked consumers that can be found in the market for a vehicle.

CarClicks has no known predators other than, on very rare occasion, the non-digitally focused general manger. CarClicks Inventory Marketing is arguably the industry’s primary predator of online auto shoppers. We hunt fast and agile shoppers that are lower in the funnel.

Take the CarClicks Challenge to measure how powerful and forceful of an impact we can make for your dealership.

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP!

 

Filed Under: CarClicks, Marketing Tagged With: auto marketing, Automotive Marketing Tips, carclicks, Dealership Advertising

Need to Add More Muscle to Your Marketing Campaigns?

June 25, 2019 by Tony French

CarClicks Inventory Marketing Will Provide a Fast-Paced, INTENSITY Boost To Your Dealership’s Marketing Strategy!

By using a PERFORMANCE based platform, we promote your inventory to serious, highly engaged in-market auto shoppers. 

CarClicks will help your dealership STRENGTHEN your overall inventory exposure and drive a MASSive increase in traffic to your store!

For serious sales growth, take the CarClicks Challenge to learn how to yield superior results.

Start seeing results and take the CarClicks Challenge today!

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP! We want to prove that CarClicks products are the most effective inventory marketing products in the industry.

 

Filed Under: CarClicks, Marketing Tagged With: Automotive Internet Media, carclicks, Digital Marketing Agency, Increase Your Sales

Is Your Advertising Budget Tightening?

February 25, 2019 by Tony French

“A man who stops advertising to save money, is like a man who stops the clock to save time.”
Henry Ford

We know you can’t cut your way to growth. The key point is, driving vehicle sales requires an investment in advertising expense.

As a former General Manager turned marketing AdMan, I’m painfully aware when things get tight for dealerships, one of the first things we’re tempted to cut is the advertising. It’s like a survival tactic that kicks in and all we want to do is shore up our resources so we can make it to the other side. I get it, but dealerships should not make the mistake of sabotaging their own success in the meantime. Dealers should evaluate their campaigns and determine which are performing the best for both short-term and long-term results.

When dealerships advertise, in addition to generating immediate vehicle sales, you’ll bolster consumer confidence in the future of your business. Consumer confidence builds market share. Market share leads to profit. Those that continue to advertise in tougher or slower times will actually gain a bigger piece of the pie when vehicle sales starts back on the upswing…leaving other dealerships (who cut way back on their advertising efforts) in the dust.

 

Filed Under: AIM Team Tagged With: advertising, automotivemarketing, carclicks, carsales

Now Hiring for a Midwest Digital Sales Representative

August 6, 2018 by Tony French

Automotive Internet Media is seeking a reliable sales person with high energy, great attitude and ability to close new business and get things done!

We are looking for an individual with:

  • Knowledge of digital marketing

  • Ability to overcome objections and close new business

  • Positive Attitude

  • Expert professional communicator, verbally and in writing

  • Excellent public relations image and appearance

  • Ability to handle change

  • Confidence, poise and graceful under pressure

  • Experience handling calendar and travel arrangements

As a Digital Sales Representative you will be responsible for prospecting and closing new business. You will need to learn how to present the features and benefits our CarClicks product line to an assigned geographic territory. Generate sales leads as well as closing new business on line or in person.

Job duties are varied and complex, needing independent judgment. Previous experience in vendor (sales and marketing) to automotive dealerships a plus.

Demonstrated proficiency in digital marketing solutions and companies is needed. Through knowledge of how dealerships are structured. Strong verbal and written communication skills: needs analysis, positioning, business justification, closing techniques. Proven track record of exceeding sales objective and territory/account development.

We have great products which means a great income is based on your ability. We do provide a base salary with an unlimited bonus opportunity.

Ability to travel as needed. BS degree or equivalent.

If you have interest in joining our growing company please feel free to shoot me an email.

Tony French – tony@AIMYes.com

Automotive Internet Media, Inc. is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Filed Under: Jobs Tagged With: carclicks, digitalmarketing, salesjob

Learn About ClickCarma

April 3, 2018 by Tony French

Filed Under: CarClicks Tagged With: carclicks, Dealer Marketing, Dealership Advertising

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