Archives for Automotive Marketing Strategy

How to Navigate Inventory Issues Caused by the COVID-19 Pandemic

The impact that coronavirus is having on businesses unfortunately comes as no surprise. Auto dealers are seeing the negative impact of this pandemic even though they are considered essential businesses. The current environment is especially affecting independent dealers. One issue that has arisen is a lack of vehicle inventory. Since many OEMs converted their manufacturing plants to produce ventilators, they are now trying to make up for lost time and dealers are asking how can I sell cars I don’t have?  USA Today is reporting what many dealers are feeling, popular pickup trucks are getting hard to find. Big truck
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How to Increase your Dealership’s Online Presence

Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot – they all want the same thing: to reach the largest number of people while investing the smallest amount of money and getting the largest amount of sales possible. There’s a very efficient method for achieving all of this while getting all your potential customers to know your dealership and inventory: CarClicks Inventory Marketing. Unlike traditional advertising, CarClicks advertising is increasingly more accessible for every dealership and enables you to quickly, easily, efficiently and
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