Posts by Tony French

Can CarClicks Be the Future of Dealership Advertising?

June 30, 2020 | No Comments

AIM’s Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website.  The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet.  For dealership owners and managers, getting the best marketing platforms and vendors has always been a challenge. Many elect to work with the big players; but find themselves dealing with tighter and tighter guidelines and restrictions. These companies often struggle to achieve results equal to smaller marketing companies with more at stake.  Competing with the major companies
Read More

How to Increase your Dealership’s Online Presence

June 23, 2020 | No Comments

Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot – they all want the same thing: to reach the largest number of people while investing the smallest amount of money and getting the largest amount of sales possible. There’s a very efficient method for achieving all of this while getting all your potential customers to know your dealership and inventory: CarClicks Inventory Marketing. Unlike traditional advertising, CarClicks advertising is increasingly more accessible for every dealership and enables you to quickly, easily, efficiently and
Read More

A life well lived – RIP Tex Earnhardt

April 20, 2020 | No Comments

Over the years I’ve had the pleasure to meet and work for, in some capacity, a few legends in the automotive industry – Pat Ryan, Roger Penske and Tex Earnhardt are a few. It came to my attention that one of those legends, Tex Earnhardt has passed away over the weekend. I first met Tex Earnhardt in the early 90’s. I was a customer satisfaction consultant for Chrysler at the time. I was living in San Antonio working with local Chrysler dealerships when I was notified of a business trip my division was taking to tour Earnhardt Dodge. At the
Read More

Strategic Marketing Choices

March 17, 2020 | No Comments

Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the next couple months, it’s important not to discard marketing that works while retaining the redundant marketing overlap. Data Driven Decisions Dealers have always had to build their dealership brand, advertise inventory and sales promotions and build customer loyalty. In today’s turbulent environment, dealers must play
Read More