Automotive Internet Media

CarClicks

CarClicks Case Study For Proven Results

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Dealer Background

This Midwest Chrysler Jeep Dodge Ram dealer was looking for a way to gain online market share to sell more vehicles, so they partnered with CarClicks to turn browsers into customers and increased their monthly sales by 15%.

The ChallengeTHE CHALLENGE

The greatest challenge the dealership faced was breaking through the clutter online in the highly competitive automotive industry.

The dealership’s goal was to reach as many potential auto shoppers in their market as possible. In order to do this, they needed help growing their brand online. The dealership was already leveraging traditional advertising and conventional digital like search engine marketing and third-party automotive sites. They wanted to dramatically increase their visibility online and drive more serious automotive traffic to their website to increase vehicle sales.

The Solution THE SOLUTION

To reach their goals, the dealership partnered with CarClicks Inventory Marketing to promote their new and preowned inventory to in-market auto shoppers and CarClicks Data Driven Targeting to bring back serious, highly engaged auto shoppers who are ready to buy.

Before shoppers take a single step into your showroom, they must find your inventory online!

How It WorksHOW IT WORKS

  • Deliver scalable inventory marketing campaigns to in-market buyers across a network of 3rd party automotive shopping sites and search engines.
  • Highly personalized ads showed vehicles that the shopper was most likely to be interested in, when they were most likely to buy.
  • Advanced bidding technology focuses bids on those who are most likely to convert. Inventory ads seamlessly connected with every auto shopper across devices, apps, and the web.
  • Machine-learning technology worked continuously to improve the campaign’s performance, based on specific goals.
  • Campaigns were continuously optimized to remove ineffective placements and focus on highpotential shoppers based on conversions, not just clicks.

The ResultsTHE RESULTS

The campaigns were able to dramatically drive more high-quality traffic to the dealership website. The dealership was extremely pleased with the cost effectiveness of CarClicks marketing.

CarClicks Case Study Results

ATTRACT The Right Auto Shoppers

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Your Marketing

CarClicks Inventory Marketing

CarClicks Inventory Marketing Helps ATTRACT the Right In-Market Auto Shoppers to Your Dealership!

How you ask? We find the shoppers that are already ATTRACTED to the vehicles on your lot. 

CarClicks has the TOTAL PACKAGE to make in-market shoppers TURN HEADS! Make your dealership stand out by adding CarClicks to your marketing strategy.

Take the CarClicks Challenge and allow your dealership to APPEAL to the right consumers.

Not sure exactly what the CarClicks Challenge is? Reach out to us for a FREE demo on how to increase your online leads ASAP!

 

Buckle Up!

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YOU’LL NEED TO BUCKLE UP FOR THIS ONE….

Once you try CarClicks Inventory Marketing you’ll see FAST results!

Kick your marketing into FULL-THROTTLE with CarClicks today- what are you waiting for?

Take the CarClicks Challenge and allow your dealership to get up to SPEED with online digital sales.

FUEL your dealership with highly accurate and relevant advertising campaigns.

Take the challenge today and start seeing results!

Are you not sure exactly what the CarClicks challenge is? Go ahead, give it a TEST DRIVE and sign up for our free online demo.

Get AHEAD of the competition today!

 

Marketing Personalization Strategy

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The Age of Relevancy and Personalization

We live in an age where we can customize virtually every aspect of our lives. Increasingly, we demand products and services that satisfy our specific needs, and we’re quick to dismiss anything we consider even slightly irrelevant.

So, why would people expect anything less when it comes to digital marketing?

Delivering Customized Ads to Viewers While most dealerships have traditionally relied on a “spray and pray” approach to marketing – treating consumers as one mass audience and using generic messaging to promote their inventory and brand. This method has quickly become obsolete. Dealerships looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal ads.

This is the essence of Data Driven Targeting. By gathering rich, relevant data on auto shopper behavior, dealerships can target auto shoppers on a far more personal level, optimizing their engagement rates while ensuring a positive brand experience.

A Defense for Data

A Defense for Data

Evidence to support the effectiveness of Data Driven Targeting abounds, and more dealerships are beginning to catch on. Data Driven Targeting is three times more likely to achieve a competitive advantage in customer engagement than other marketing.

You Are Your Own Brand

Keeping Things Personal

One of the key aspects of personalizing your marketing strategy is delivering ads that are unique to the individual auto shopper. People are far more likely to pay attention to an ad that’s custom to their interest.

Control the Quality of Your Marketing

Quality Over Quantity

Quality is everything when it comes to Data Driven Targeting. We all know what it looks like when a dealership uses poor-quality ads and disregards consumer data. Whether you’re receiving ads for a vehicle when you’re out of the market or ads for a model that you aren’t interested in, uninformed marketing is lousy marketing and a waste of your advertising budget.

Expanding Your Efforts

Data Driven Targeting, when used effectively, is a sure-fire way to increase revenue and minimize waste.

Keeping Ahead of the Competition

Throughout the course of conducting online research and shopping for vehicles, auto shoppers are visiting many dealership websites looking for local inventory, deals and specials – they’re also searching for good lease deals, different brands and models, reading online reviews, visiting third automotive shopping sites and more.

Target the Right CustomerThe lynchpin for any dealership is to capture the highly engaged shopper and continue to promote their inventory and brand to the consumer throughout their online shopping journey.

Dealerships that aren’t targeting those auto shoppers are hurting themselves and giving their competitors a strong advantage.

Tying It All Together

The number of platforms through which a dealership can market their inventory and brand is growing. However, it also presents some major challenges as dealerships struggle to sift through which products are delivering results.

One of the most powerful tools for addressing this issue is Google Analytics, which allows dealerships to easily determine which products are driving quality traffic to the dealership website. With the use of Google Analytics, you can discover remarkable information about the dealership website that can be used to improve your marketing and sales strategies. Dealerships can also implement Google Tag Manager which is a free tool that makes it easy for conversion tracking.

See How Your Marketing Efforts WorkGoogle Analytics combined with Google Tag Manager has become an integral solution that gives dealerships the technical agility and the analytics power they need to measure the effectiveness of their marketing strategies.

Modern dealerships are turning towards digital marketing to grow their sales. It is critical that they have good web strategy and mechanism to measure their return on investment. Analytical tools help the dealership to achieve that objective. Google Analytics is the best choice due to its efficient features, open source advantages and free availability. Dealership General Mangers that learn how to leverage Google Analytics’ data to evaluate their marketing will make better decisions and sell more vehicles.

The Future of Data Driven Targeting

Today’s dealerships are under a lot of pressure to change the way they sell and market vehicles online. They are spending more time and resources than ever before, while margins continue to decline. When it comes to budget decisions, dealership management needs to review the effectiveness of traditional marketing platforms and strategies and prioritize which campaigns they can attribute providing the best results.

Because of the effectiveness and affordability, dealers have the empirical evidence that proves the importance of Data Driven Targeting.   

The overall effect of Data Driven Targeting is virtually priceless. Not only can it improve your ROI and give you unprecedented traffic for the budget, but it can also optimize the relevance of your ads to individual auto shoppers- providing them with an exceptional customer experience and help you boost your brand’s reputation.

Get More Customers Online and In Your Dealership

Dealers Doing Back Flips

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Get More Energy from Your Dealership Marketing

Does your marketing feel like it’s moving at a turtle’s pace?

 

 

 

 

 

 

 

 

Check out our marketing!

 

 

 

 

 

 

 

 

 

 

CarClicks dealers are performing full-twisting double back flips.

They have the agility of CarClicks marketing products on their side.

Take the CarClicks Challenge to learn how your marketing routine can score a perfect 10.0!

This is no Hare and the Tortoise folklore tale. It takes as little as 20 minutes to learn the power of CarClicks Inventory Marketing products.

 

Can Your Current Marketing Hack It?

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We Challenge You to Assess Your Marketing

This lumberjack doesn’t know jack! Don’t be like Jack and work hard but produce less. Keep your axes sharp to make sure you are more productive than other dealerships.

Moral of the Story

You can be lulled into a false sense of productivity by not getting the most out of your marketing budget. Wise dealers are using CarClicks to keep their marketing sharp at all times.

How does CarClicks help dealers dominate their market? With intuitive dynamic inventory advertising across a premium network.

Contact us to schedule an online demo!

It only takes 15 minutes to learn more about how you can increase the traffic to your dealership website!

 

Shark Bait

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You want marketing with a bite? CarClicks Inventory Marketing hunts highly engaged auto shoppers with a powerful impact.

DON’T BE A PRETENDER!

CHOOSE CARCLICKS INVENTORY MARKETING!

While other marketing is just treading water, CarClicks’ predator-like abilities attacks unprovoked consumers that can be found in the market for a vehicle.

CarClicks has no known predators other than, on very rare occasion, the non-digitally focused general manger. CarClicks Inventory Marketing is arguably the industry’s primary predator of online auto shoppers. We hunt fast and agile shoppers that are lower in the funnel.

Take the CarClicks Challenge to measure how powerful and forceful of an impact we can make for your dealership.

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP!

 

Need to Add More Muscle to Your Marketing Campaigns?

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CarClicks Inventory Marketing Will Provide a Fast-Paced, INTENSITY Boost To Your Dealership’s Marketing Strategy!

By using a PERFORMANCE based platform, we promote your inventory to serious, highly engaged in-market auto shoppers. 

CarClicks will help your dealership STRENGTHEN your overall inventory exposure and drive a MASSive increase in traffic to your store!

For serious sales growth, take the CarClicks Challenge to learn how to yield superior results.

Start seeing results and take the CarClicks Challenge today!

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP! We want to prove that CarClicks products are the most effective inventory marketing products in the industry.