Automotive Internet Media

Marketing

Automotive Internet Media Interview with ACV Auctions

by

AIM’s President and Co-Founder, Tony French, talks with the Regional Director of Sales at @acvauction, Tony Dipanni. Both discuss how ACV’s 20 minute auctions on your dealership’s lot can help grow your sales during a Chicago Automobile Trade Association event. Check out more details here: www.acvauctions.com

More about AIM: Automotive Internet Media is a premier digital marketing agency serving the automotive industry. Our suite of products includes CarClicks, Data Driven Targeting and Social Clicks. Subscribe to our YouTube channel and check out our website for more information, at www.aimyes.com

Buckle Up!

by

YOU’LL NEED TO BUCKLE UP FOR THIS ONE….

Once you try CarClicks Inventory Marketing you’ll see FAST results!

Kick your marketing into FULL-THROTTLE with CarClicks today- what are you waiting for?

Take the CarClicks Challenge and allow your dealership to get up to SPEED with online digital sales.

FUEL your dealership with highly accurate and relevant advertising campaigns.

Take the challenge today and start seeing results!

Are you not sure exactly what the CarClicks challenge is? Go ahead, give it a TEST DRIVE and sign up for our free online demo.

Get AHEAD of the competition today!

 

Marketing Personalization Strategy

by

The Age of Relevancy and Personalization

We live in an age where we can customize virtually every aspect of our lives. Increasingly, we demand products and services that satisfy our specific needs, and we’re quick to dismiss anything we consider even slightly irrelevant.

So, why would people expect anything less when it comes to digital marketing?

Delivering Customized Ads to Viewers While most dealerships have traditionally relied on a “spray and pray” approach to marketing – treating consumers as one mass audience and using generic messaging to promote their inventory and brand. This method has quickly become obsolete. Dealerships looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal ads.

This is the essence of Data Driven Targeting. By gathering rich, relevant data on auto shopper behavior, dealerships can target auto shoppers on a far more personal level, optimizing their engagement rates while ensuring a positive brand experience.

A Defense for Data

A Defense for Data

Evidence to support the effectiveness of Data Driven Targeting abounds, and more dealerships are beginning to catch on. Data Driven Targeting is three times more likely to achieve a competitive advantage in customer engagement than other marketing.

You Are Your Own Brand

Keeping Things Personal

One of the key aspects of personalizing your marketing strategy is delivering ads that are unique to the individual auto shopper. People are far more likely to pay attention to an ad that’s custom to their interest.

Control the Quality of Your Marketing

Quality Over Quantity

Quality is everything when it comes to Data Driven Targeting. We all know what it looks like when a dealership uses poor-quality ads and disregards consumer data. Whether you’re receiving ads for a vehicle when you’re out of the market or ads for a model that you aren’t interested in, uninformed marketing is lousy marketing and a waste of your advertising budget.

Expanding Your Efforts

Data Driven Targeting, when used effectively, is a sure-fire way to increase revenue and minimize waste.

Keeping Ahead of the Competition

Throughout the course of conducting online research and shopping for vehicles, auto shoppers are visiting many dealership websites looking for local inventory, deals and specials – they’re also searching for good lease deals, different brands and models, reading online reviews, visiting third automotive shopping sites and more.

Target the Right CustomerThe lynchpin for any dealership is to capture the highly engaged shopper and continue to promote their inventory and brand to the consumer throughout their online shopping journey.

Dealerships that aren’t targeting those auto shoppers are hurting themselves and giving their competitors a strong advantage.

Tying It All Together

The number of platforms through which a dealership can market their inventory and brand is growing. However, it also presents some major challenges as dealerships struggle to sift through which products are delivering results.

One of the most powerful tools for addressing this issue is Google Analytics, which allows dealerships to easily determine which products are driving quality traffic to the dealership website. With the use of Google Analytics, you can discover remarkable information about the dealership website that can be used to improve your marketing and sales strategies. Dealerships can also implement Google Tag Manager which is a free tool that makes it easy for conversion tracking.

See How Your Marketing Efforts WorkGoogle Analytics combined with Google Tag Manager has become an integral solution that gives dealerships the technical agility and the analytics power they need to measure the effectiveness of their marketing strategies.

Modern dealerships are turning towards digital marketing to grow their sales. It is critical that they have good web strategy and mechanism to measure their return on investment. Analytical tools help the dealership to achieve that objective. Google Analytics is the best choice due to its efficient features, open source advantages and free availability. Dealership General Mangers that learn how to leverage Google Analytics’ data to evaluate their marketing will make better decisions and sell more vehicles.

The Future of Data Driven Targeting

Today’s dealerships are under a lot of pressure to change the way they sell and market vehicles online. They are spending more time and resources than ever before, while margins continue to decline. When it comes to budget decisions, dealership management needs to review the effectiveness of traditional marketing platforms and strategies and prioritize which campaigns they can attribute providing the best results.

Because of the effectiveness and affordability, dealers have the empirical evidence that proves the importance of Data Driven Targeting.   

The overall effect of Data Driven Targeting is virtually priceless. Not only can it improve your ROI and give you unprecedented traffic for the budget, but it can also optimize the relevance of your ads to individual auto shoppers- providing them with an exceptional customer experience and help you boost your brand’s reputation.

Get More Customers Online and In Your Dealership

With CPO Sales Rising, Does Your Dealership See the Same Trend?

by

CPO Sales

After what seems like a slower start to the year, certified pre-owned vehicle sales are on the rise in most recent months. This current trend in the automotive industry is great news for dealerships all across the United States.

With approximately 233,540 certified pre-owned (CPO) sales reported in April, the month was up 6% year-over-year. (Data Point Report) The year-to-date CPO sales are up about 2% according to the same report.

So why the sudden trend you might ask? With recent market trends like rising interest rates, credit tightening, and the recent discussions about tariffs, consumers are making a shift to pre-owned vehicles when they are looking for their next vehicle purchase.

Auto shoppers are being pushed toward the used vehicle market, and they like the value that a certified pre-owned vehicle can give them, as well as the price the vehicles are listed at. More dealerships are starting to see the rise in CPO sales this year.

According to an article in AutoRemarketing, “Cox Automotive is expecting to see the CPO sales gains continue to grow further this year with the certified market poised to reach its ninth straight record”. It appears that this trend is not slowing down anytime soon.

Is your dealership not selling as much certified pre-owned vehicles like the trend shows? Try out CarClicks today and see how we can help you sell more used vehicles. Promote your used inventory to more shoppers looking for a CPO and start increasing your sales.

CarClicks Inventory Marketing is a great way your dealership can drive in quality traffic to your website and help you get behind the CPO sales trend for 2019. Take the CarClicks Challenge and start seeing results!

 

Dealers Doing Back Flips

by

Get More Energy from Your Dealership Marketing

Does your marketing feel like it’s moving at a turtle’s pace?

 

 

 

 

 

 

 

 

Check out our marketing!

 

 

 

 

 

 

 

 

 

 

CarClicks dealers are performing full-twisting double back flips.

They have the agility of CarClicks marketing products on their side.

Take the CarClicks Challenge to learn how your marketing routine can score a perfect 10.0!

This is no Hare and the Tortoise folklore tale. It takes as little as 20 minutes to learn the power of CarClicks Inventory Marketing products.

 

Shark Bait

by

You want marketing with a bite? CarClicks Inventory Marketing hunts highly engaged auto shoppers with a powerful impact.

DON’T BE A PRETENDER!

CHOOSE CARCLICKS INVENTORY MARKETING!

While other marketing is just treading water, CarClicks’ predator-like abilities attacks unprovoked consumers that can be found in the market for a vehicle.

CarClicks has no known predators other than, on very rare occasion, the non-digitally focused general manger. CarClicks Inventory Marketing is arguably the industry’s primary predator of online auto shoppers. We hunt fast and agile shoppers that are lower in the funnel.

Take the CarClicks Challenge to measure how powerful and forceful of an impact we can make for your dealership.

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP!

 

Need to Add More Muscle to Your Marketing Campaigns?

by

CarClicks Inventory Marketing Will Provide a Fast-Paced, INTENSITY Boost To Your Dealership’s Marketing Strategy!

By using a PERFORMANCE based platform, we promote your inventory to serious, highly engaged in-market auto shoppers. 

CarClicks will help your dealership STRENGTHEN your overall inventory exposure and drive a MASSive increase in traffic to your store!

For serious sales growth, take the CarClicks Challenge to learn how to yield superior results.

Start seeing results and take the CarClicks Challenge today!

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP! We want to prove that CarClicks products are the most effective inventory marketing products in the industry.

 

Revolutionize Your Dealership’s Advertising

by

Revolutionize The Way Your Automotive Digital Advertising can be Delivered

Revolutionize Your Dealership's Advertising

Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget.

 

To reach auto shoppers with marketing in today’s digital climate, dealerships need highly accurate and relevant advertising campaigns. Multiple touch points from different channels usually precede the purchase of a new or used vehicle. In the digital environment, the consumer-purchasing funnel might involve touch points from channels such as paid search (i.e., Google AdWords, CarClicks Inventory Marketing, etc.), social media (e.g., Facebook ads) and email campaigns. This makes it important to understand the complex customer journey across marketing channels prior to a vehicle purchase.

 

Consumers are multitasking with different devices which lowers the attention towards each channel and thus complicates the dealership’s ability to get the attention of the shopper to their ad promotion. For example, a shopper may be watching TV and shift attention back and forth between their smartphone and TV. Today, consumers are getting bombarded with ads from different channels on different devices, which can be overwhelming causing them to block their attention to the ads.

 

We at Automotive Internet Media, Inc. saw an opportunity in the automotive industry to build an advertising product that moves from mass advertising to individual-level personalized vehicle ads that breaks through the clutter and grabs the auto shoppers’ attention.

 

We have built a product that leverages proprietary algorithms to determine auto shoppers that are most likely ready to buy. We place the code on your website that allows us to create an individual user profile for each shopper that visits the dealership website. Our algorithms are enhanced with machine learning and big data; note that I didn’t say artificial intelligence!

 

Once we determine the individuals to target, we begin delivering ads. Data Driven Targeting drives new sales by serving dynamic personalized inventory ads to attract and inspire each auto shopper. We target those auto shoppers at the right moment in their purchasing process.

 

It is also very important to recognize the auto shoppers across different devices. Over 72% of buyers use at least 2 devices and switch at least 3 times before they purchase. Our cross-device matching technology and a shopper identify graph ensure we deliver an integrated ad experience which helps gain efficiency in ad delivery, costs and results.

 

Media buy is critical for success. Our ads are served on the largest network of premium publishers in the automotive industry. Other networks may have more publishers, but Data Driven Targeting has better ad placement on higher quality websites.

 

Data Driven Targeting will increase auto shopper engagement, efficiency and consumer purchase behavior. Data Driven Targeting is one of the most effective products in automotive marketing by enabling personalized vehicle offering to every visiting auto shopper.

 

Convert auto shoppers and maximize sales with Data Driven Targeting.