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Digital Marketing

The State of Streaming TV in 2025

May 13, 2025 by AIM

The State of Streaming TV in 2025

In 2025, streaming television has firmly established itself as the dominant form of TV viewing, surpassing traditional pay-TV in global revenue. Here’s what you need to know about where streaming TV is at and headed next.

Published: May 13, 2025


Automotive Internet Media | Digital Marketing Agency

CTV vs OTT

What’s the Difference Between Linear TV and CTV/OTT?

Linear TV, also known as traditional television, is the kind of TV that’s delivered through cable or satellite services. Viewers watch scheduled programming on specific channels, with ads inserted at predetermined times. While it still reaches a broad audience, Linear TV’s ability to target specific viewers is limited, and there’s little opportunity for advertisers to measure the effectiveness of their campaigns in real time.

Connected TV (CTV) refers to internet-connected television screens—like smart TVs and devices such as Roku, Amazon Fire TV, and Apple TV. It delivers video ads through streaming platforms like Hulu and YouTube TV, reaching viewers on their big screens at home. CTV combines the impact of traditional TV with the precision, engagement, and real-time tracking of digital advertising—making it a smart choice for today’s marketers.

Over-the-top (OTT) refers to any video content streamed over the internet, whether on mobile, desktop, or TV devices. OTT advertising reaches viewers who consume content outside of traditional cable, and while it includes CTV, it also expands your reach to phones, tablets, and laptops. The key benefit? OTT gives you the power to target audiences with the precision of digital marketing—across all screens.

Why Should You Consider CTV/OTT Advertising?

CTV/OTT advertising offers the best of both worlds: the advanced targeting of digital ads and the immersive viewing experience of traditional TV. CTV focuses on delivering ads to viewers on internet-connected TV screens like smart TVs, Roku, or Fire TV, while OTT extends your reach across additional devices like smartphones, tablets, and desktops. Together, they allow advertisers to engage audiences wherever they’re streaming content.

Here are three key benefits of CTV/OTT advertising:

Data-Driven Targeting Capabilities
With CTV/OTT, you can unlock powerful targeting options using 1st-party data, 3rd-party segments, and lookalike audiences. This ensures your ads are tailored to specific user behaviors, demographics, and locations—reducing wasted spend and helping your dealership reach the right shoppers at the right time.

Higher Engagement
CTV/OTT ads often appear in high-resolution formats and are frequently unskippable, leading to more completed views. Some formats are even interactive, inviting users to engage directly. According to StackAdapt, “In the first half of 2022, CTV ads achieved a global viewability rate of 93.2%,” showing how effectively these formats capture audience attention.

Real-Time Insights
Unlike traditional TV, CTV/OTT campaigns provide real-time data. Advertisers can monitor impressions, conversions, cost-per-conversion, and video completion rates instantly. This allows for quick optimizations and better campaign performance from start to finish.

The Future of TV Is Shifting

As more viewers continue to cut the cord and move away from traditional Linear TV, the growth of CTV is undeniable. According to Statista, “Streaming services reached a record 40.3% share of TV usage in the U.S., far surpassing cable and broadcast at 27.2% and 20.5%, respectively.” This data shows that the shift to CTV is not just a passing trend—it’s a long-term transformation that continues to grow.

Infographic: Streaming Hits 40% of U.S. TV Usage for the First Time | Statista You will find more infographics at Statista

Reach the Right Audience with CTV and OTT

CTV and OTT give automotive dealers the ability to reach in-market shoppers with video—just like traditional TV—but with far more control over who sees the ad and how often. With the power of digital targeting, your dealership can reach car buyers not only in their living rooms but also across all devices—phones, tablets, laptops, and more.

At Automotive Internet Media, we offer comprehensive CTV/OTT advertising services designed to help dealerships like yours reach the right audience and drive more conversions—powered by our own demand-side platform. Whether you’re new to streaming video ads or looking to optimize your current strategy, our team is here to help you get the most out of this powerful channel. [Click here to learn more], or contact us today to get started!

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Filed Under: CTV/OTT, Programmatic Tagged With: CTV, Digital Marketing

Why Google Continues to Lead in Search Despite AI Advancements

April 9, 2025 by AIM

Why Google Continues to Lead in Search Despite AI Advancements

Google Search Isn’t Going Anywhere — and Here’s Why That Matters

Published: April 9, 2025


Automotive Internet Media | Digital Marketing Agency

Google Search vs. AI Tools

In the era of rapid AI innovation and the growing popularity of tools like ChatGPT, one might expect Google’s dominance in search to be challenged. But the data tells a different story — one that highlights Google search for lasting consumer trust, reliable performance, and ongoing value for marketers.

% of US consumers who use AI chatbots or AI search tools to find out information, by generation, Dec 2024

EMarketer Graph

According to a December 2024 survey from Pearl, conducted by Censuswide and reported by eMarketer, 57.8% of US consumers still prefer to use Google search over AI platforms like ChatGPT when they need a factual answer. That’s more than half of the population choosing Google — not out of habit, but because they trust it for real, reliable information.

Consumers Still Trust Google for Facts

The key takeaway from the survey? When accuracy matters, users turn to Google. Despite the conversational aspect and accessibility of AI platforms, people still see Google as the definitive source for factual information. This trust has been built over decades of delivering relevant, credible results — reinforced by Google’s sophisticated algorithms and its vast indexing of the web.

The fact that people still trust Google says a lot and it’s something marketers should pay attention to.

Google Search Ads Are Not Dead — They’re Essential

With so much buzz around AI, it’s easy to assume traditional digital marketing tactics like search ads are losing relevance. However, it is evident that Google search ads remain highly effective, especially because the platform is still where the majority of users go when they’re actively looking for information.

If your audience is still using Google for answers — especially fact-based or purchase-intent queries — then showing up there through paid ads and organic SEO remains a smart investment. Marketers can use this data to validate an ongoing (or even increased) focus on Google-centric strategies and campaigns.

But Don’t Ignore the Rise of AI Search

While Google continues to lead, the rise of AI tools like ChatGPT, Perplexity, and other answer engines shouldn’t be ignored. The survey chart highlights two key points: Google is still the top choice, but new search habits are forming. As AI tools grow, people are starting to mix traditional search with conversational AI — especially for things like product discovery and more detailed questions. Marketers should take note and start thinking about how to show up on these AI platforms, too.

What This Means for Your Strategy

  1. Keep prioritizing Google SEO – It’s still the most trusted search engine for factual content.
  2. Don’t sleep on search ads – They’re still a crucial and relevant tool for promoting your products and services.
  3. Start integrating AI-aware strategies – Position your brand for visibility not just in Google, but in the growing number of AI-driven platforms.

Final Thoughts

The future of search is evolving, but that doesn’t mean one platform has to replace another. Google isn’t going anywhere, and neither are the search behaviors it’s shaped over the years. Marketers who recognize both the staying power of Google and the rise of AI will be best positioned to thrive in this shifting landscape.

Filed Under: Industry News, Marketing Tagged With: Digital Marketing, organic search, ppc, SEO

Growing Concerns Over Bot Traffic in Digital Marketing

April 8, 2025 by AIM

Growing Concerns Over Bot Traffic in Digital Marketing

Advertisers Question the Accuracy of Human Verification Systems such as HUMAN Security, Integral Ad Science (IAS) and DoubleVerify.

Published: April 8, 2025


Automotive Internet Media | Digital Marketing Agency

Human Verification Systems

The digital advertising industry faces an escalating challenge with bot traffic, as trusted verification systems—like Human Security, Integral Ad Science (IAS), and DoubleVerify—are not effectively blocking non-human traffic as promised. These platforms, which advertisers pay for pre-bid bot filtration, are failing to prevent ads from being served to malicious bots that may be slipping through the cracks. 

According to AdExchanger, “Adalytics also observed multiple major DSPs and SSPs serving ads to bots, despite claiming to use bot detection tech, including HUMAN Security, to scan 100% of impressions. The scale of potential waste reflected in the report is staggering. Adalytics analyzed source code for millions of ad impressions served to bots between 2019 and 2025.” This highlights the significant volume of ad impressions wasted on bots instead of reaching real human audiences.

Even with advanced bot detection tools like HUMAN Security, verification systems are failing to deliver, causing advertisers to question the effectiveness of MRC and TAG-accredited services. There’s growing frustration over the lack of accountability in the supply chain, especially when advertisers are investing a lot of money into “bot-free” segments, only to find that their campaigns are being contaminated with non-human traffic.

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Filed Under: Industry News, Marketing Tagged With: Automotive Marketing, Digital Marketing

20%-50% of Car Dealer Website Traffic May Not Be Human

March 24, 2025 by AIM

20%-50% of Car Dealer Website Traffic May Not Be Human

by automotiveinternetmedia | March 24, 2025 | Website Traffic, Automotive Industry

Non-Human Traffic

In the digital age, car dealerships face unique challenges. One of these is the issue of non-human web traffic. Studies suggest that 20%-50% of car dealer website traffic may not be human. This includes bots, crawlers, and fraudulent clicks, which can distort analytics data. Digital ad fraud is a significant concern. It can lead to wasted advertising budgets and ineffective campaigns.

Automotive Internet Media has analyzed non-human traffic across hundreds of automotive websites. Through our findings we help dealers optimize their online advertising strategies and target potential customers more effectively.

What is Non-Human Web Traffic?

Non-human web traffic is visitors to a website that are not human; these are frequently “bots” that load web pages, crawl pages, scrape pages, and falsely load ads. Not all of this non-human traffic is malicious – crawlers and search engine bots are good bots.

Non-human traffic can mimic human behavior, inflating website traffic numbers. This skews the analytics data that dealers rely on.

Recognizing the Signs of Non-Human Traffic

What are the indicators that website traffic is non-human? The following can point to traffic being non-human:

  • High Bounce Rate
  • Low Average Session Duration
  • Abnormally High Click Through Rates
  • Unusual Traffic Spikes
  • Unusual Geo Locations

Monitoring and Optimization: Ensuring Traffic Quality

Better quality media will have less non-human traffic and thus provide better outcomes. Monitoring campaigns and optimizing them to minimize non-human traffic is an integral part of what your agency and any paid media vendors should be doing. Eliminating poor traffic sources and placements will maximize the amount you are spending on driving real consumers to your website. Less non-human traffic means less advertising waste!

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About Automotive Internet Media

Automotive Internet Media, AIM, is a leader in digital marketing and technology, headquartered in Hinsdale, Illinois. Our team specializes in media buying and campaign optimization for automotive dealerships across the United States.

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Filed Under: Automotive News Tagged With: Dealership Advertising, Digital Marketing, website traffic

Google’s AI Overviews & AI Mode: How They Affect Your SEO

March 18, 2025 by AIM

Google’s AI Overviews & AI Mode: How They Affect Your Dealership’s SEO

Google’s AI Overviews, formerly known as Search Generative Experience (SGE), launched on May 14, 2024, reshaping search results and negatively impacting organic traffic, conversions, and revenue for businesses, including dealerships.

Now, Google has introduced AI Mode, a new experimental AI-driven search feature. While access is currently limited to U.S. users over 18 who opt in via Labs, it has the potential to impact search rankings and visibility.

Published: Mar. 19, 2025


Automotive Internet Media | Digital Marketing Agency

AI Overviews

About AI Overviews

AI Overviews leverage generative artificial intelligence to deliver quick, interactive responses, improving user experience but diminishing the visibility of traditional organic search results. Here’s how AI Overviews might be impacting your dealership’s SEO:

  • Declining Organic Traffic: AI-generated summaries appear above organic search results, potentially reducing the number of visitors to your website.
  • Lower Search Rankings: Even top-ranked dealership pages are pushed further down as Google prioritizes AI Overviews and paid ads.
  • Rising Advertising Costs: With Google monetizing AI Overviews through new paid ad placements, competition for visibility increases, making it more challenging—and costly—to outrank competitors.
AI Overviews

Adweek.com states “Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.” This highlights the significant potential decline in organic traffic that websites may experience due to AI Overviews.

About Google’s New AI Mode

AI Mode

Unlike AI Overviews, AI Mode applies to all search queries, offering broader AI-powered insights. With an interactive chat interface, users can refine their searches and ask follow-up questions—similar to ChatGPT and other AI chatbots. AI Mode is powered by a custom version of Gemini 2.0, Google’s latest AI model.

How We Stay Ahead of the Trends

As AI Overviews and AI Mode change the search landscape and reduce organic visibility, our team at Automotive Internet Media is committed to helping dealerships navigate these shifts. We focus on optimizing for long-tail queries by crafting detailed, authoritative content to improve visibility, enhancing local SEO by strengthening your Google Business Profile, and diversifying traffic sources by expanding your reach through social media and email marketing.

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Filed Under: Industry News Tagged With: Digital Marketing, Google, SEO

Automotive Internet Media Partners with the 2025 Chicago Auto Show

February 7, 2025 by AIM

Automotive Internet Media Partners with the 2025 Chicago Auto Show

by automotiveinternetmedia | February 7, 2025 | Digital Marketing, Chicago Auto Show

Automotive Internet Media and Chocago Auto Show Partnership

Automotive Internet Media (AIM) is pleased to continue our valued partnership with the renowned Chicago Auto Show, taking place from February 8-17, 2025. As one of the premier automotive events in the United States, the Chicago Auto Show provides an exceptional platform for showcasing the latest vehicles, innovations, and industry trends. We are proud to support their digital initiatives for the 2025 show and help power their local vehicle shopping portal, DriveChicago.com.

Driving Results with Digital Marketing

AIM plays a key role in amplifying the Chicago Auto Show’s reach by supporting its digital marketing initiatives and ensuring the event’s presence extends far beyond the convention center. By leveraging our industry expertise and digital platforms, AIM ensures that the Chicago Auto Show’s messaging reaches its target audience, driving excitement and attendance.

CarClicks and DriveChicago.com

In addition to our continued partnership with the Chicago Auto Show, AIM is proud to support the Chicago Automobile Trade Association (CATA) in powering DriveChicago.com. CATA, the organization responsible for producing the Chicago Auto Show, also oversees DriveChicago.com, a key digital platform designed to connect car shoppers with local inventory and dealerships across Chicagoland. AIM plays a key role behind the scenes, contributing to the development of the website. AIM’s CarClicks inventory marketing product also helps DriveChicago.com reach in-market auto shoppers with strategically placed and personalized digital ads.  

Automotive Partnership Supporting Chicagoland

Automotive Internet Media is honored to be associated with the Chicago Auto Show, DriveChicago.com and the automotive industry in Chicago. We greatly value our local partnerships and are happy to support the impactful initiatives the CATA provides to both automotive dealers and the broader community.

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  • Google Ad CPC Inflation in 2025
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Filed Under: AIM Team, CarClicks Tagged With: Automotive Internet Media, Chicago Auto Show, Digital Marketing

Strategic Marketing Choices

March 17, 2020 by Tony French

Strategic Marketing Choices

Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the next couple months, it’s important not to discard marketing that works while retaining the redundant marketing overlap.

Data Driven Decisions

Dealers have always had to build their dealership brand, advertise inventory and sales promotions and build customer loyalty. In today’s turbulent environment, dealers must play a critical new role, they must be strategists, allocating their budget to marketing resources that produce the strongest results.

Rather than “going with your gut,” the better operators are embracing performance data when making budgetary decisions to improve efficiency and create opportunities.

Dealers are used to making savvy business decisions. They understand dealership performance data at a gut level, because that’s what they do every day. They may not know exactly how Google Analytics works and may have never looked at that data, but almost all dealerships have it setup on their website. By putting in the work required to access and understand website metrics, every dealership can make better marketing decisions. There is mounting evidence pointing to a simple fact: data-driven dealerships perform better.

The first step is to acknowledge the effectiveness of using data driven decisions in making marketing decisions. Making decisions using data is not new concept. Dealers have been using their financial statement to make decisions for years but leveraging marking data from tools like Google Analytics when making strategic marketing decisions and allocating marketing budgets is new for most dealers.

Here are just a few of the many questions about your various marketing campaigns that you can answer using tools like Google Analytics:

  • How many visitors did the campaign send to my website?
  • How many vehicles did those visitors look at? Were they visitors or auto shoppers?
  • How engaged where those visitors?
  • Did an increase a budget with a vendor produce better results?
  • What was the conversion rate for that campaign? Was it better than other campaigns?

 

There are many other additional questions that tools like Google Analytics can answer, but these are a few to help you consider the benefits of data driven decision making. Also, dealers don’t need to become experts in Google Analytics, but need to know enough to help them make the best marketing decisions possible.

Law of Diminishing “Third Party Listing Sites” Return

Leveraging third party listing sites like Autotrader.com, Cars.com, CarGurus.com, etc. will get your inventory in front of more auto shoppers. Each of these sites spend millions in paid advertising to bring visitors to their website. Many of those millions are spent buying dealership make and model keywords in the search engines, making your online advertising costs much higher.

Many dealerships leverage several of these listing sites, while ignoring the digital fundamentals of building their own online presence. They believe the more they spend in these sites, the better results they will receive. It may be true that allocating more budget to these sites will produce better visibility, but will the dealerships sell more vehicles?

We need to remember how most shoppers use these sites and how these sites work. They all vary to a certain degree, but for the most part, they are all operate with a similar model. A consumer either searches by style or by a specific make and model (miles, price, equipment, etc.). Then vehicle results are displayed by zip code. Do dealerships need to pay for extra programs like “Dealer Showcase” or “Elite” to get their inventory found by the website shoppers? Is the “upsell” juice worth the squeeze?

At some point, the dealership will find that getting the right visibility will yield the maximum number of leads from each site. If the dealership pays for more visibility, the budget will be less efficient because the proportional increase in cost will not produce more leads or vehicle sales.

This same principal works for third-party sites collectively as well. Do dealerships need to pay to have their inventory listed in Autotrader.com, Cars.com and CarGurus.com? Are these sites hitting the same consumers and not really increasing a dealership overall reach? Since most dealerships don’t have an unlimited adverting budget, it’s always a good idea to measure each channel to ensure that you are getting optimal results for your advertising budget. If you keep pumping more money into multiple third-party sites and you are not reaching different in-market shoppers, at some point your conversion rate will go down and cost per acquisition will go up. It’s probably already too high. As a result, many dealerships have elected to eliminate major third-party listing sites if they are not reaching new and different in-market shoppers.

Summary

Making strategic marketing decisions based on the right data are the specific steps dealerships need to take to deploy the right marketing campaigns. Understanding your highest returning marketing channels helps dealerships make the hard decisions on what to keep and what to let go.

As dealerships look to cut costs and improve operations, many dealership operators are turning to inventory marketing products to increase efficiencies and sell more vehicles. CarClicks Inventory Marketing products leverage multiple marketing platforms to promote the dealership’s inventory and brand. The CarClicks platform allows dealerships to build their online brand and spend less while increasing the visibility of a dealership’s inventory to in-market auto shoppers. All results are 100% trackable in Google Analytics or other analytic platforms and produce high ROI results.

Filed Under: AIM Team, Marketing, Tips Tagged With: Automotive, Automotive Internet Media, Automotive Marketing, Digital Marketing

Revolutionize Your Dealership’s Advertising

December 20, 2018 by Tony French

Revolutionize The Way Your Automotive Digital Advertising can be Delivered

Revolutionize Your Dealership's Advertising

Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget.

 

To reach auto shoppers with marketing in today’s digital climate, dealerships need highly accurate and relevant advertising campaigns. Multiple touch points from different channels usually precede the purchase of a new or used vehicle. In the digital environment, the consumer-purchasing funnel might involve touch points from channels such as paid search (i.e., Google AdWords, CarClicks Inventory Marketing, etc.), social media (e.g., Facebook ads) and email campaigns. This makes it important to understand the complex customer journey across marketing channels prior to a vehicle purchase.

 

Consumers are multitasking with different devices which lowers the attention towards each channel and thus complicates the dealership’s ability to get the attention of the shopper to their ad promotion. For example, a shopper may be watching TV and shift attention back and forth between their smartphone and TV. Today, consumers are getting bombarded with ads from different channels on different devices, which can be overwhelming causing them to block their attention to the ads.

 

We at Automotive Internet Media, Inc. saw an opportunity in the automotive industry to build an advertising product that moves from mass advertising to individual-level personalized vehicle ads that breaks through the clutter and grabs the auto shoppers’ attention.

 

We have built a product that leverages proprietary algorithms to determine auto shoppers that are most likely ready to buy. We place the code on your website that allows us to create an individual user profile for each shopper that visits the dealership website. Our algorithms are enhanced with machine learning and big data; note that I didn’t say artificial intelligence!

 

Once we determine the individuals to target, we begin delivering ads. Data Driven Targeting drives new sales by serving dynamic personalized inventory ads to attract and inspire each auto shopper. We target those auto shoppers at the right moment in their purchasing process.

 

It is also very important to recognize the auto shoppers across different devices. Over 72% of buyers use at least 2 devices and switch at least 3 times before they purchase. Our cross-device matching technology and a shopper identify graph ensure we deliver an integrated ad experience which helps gain efficiency in ad delivery, costs and results.

 

Media buy is critical for success. Our ads are served on the largest network of premium publishers in the automotive industry. Other networks may have more publishers, but Data Driven Targeting has better ad placement on higher quality websites.

 

Data Driven Targeting will increase auto shopper engagement, efficiency and consumer purchase behavior. Data Driven Targeting is one of the most effective products in automotive marketing by enabling personalized vehicle offering to every visiting auto shopper.

 

Convert auto shoppers and maximize sales with Data Driven Targeting.

Filed Under: AIM Team, CarClicks, Marketing Tagged With: auto marketing, Automotive Internet Media, Digital Marketing

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