Automotive Internet Media

AIM Team

Are You Sitting on a Treasure Trove of Data?

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Smart dealers are taking advantage of new tools to better utilize the data they gather each and every day. Implementing the right programs and strategies can take all of the information your dealership has (and may not even realize it) and use it to deliver personalized experiences to shoppers.

Personalization Before Lead Submission

When an auto shopper submits a lead, many times through your website, you know some basic information such as their name, phone number and email address. Then the BDC follows up with them getting to know more details with the ultimate goal to convert them into an appointment. What if you could deliver personalization to your potential leads before they officially contact you? By utilizing technology to gather insights from website visitors you can do just that.

Data Driven Targeting

CarClick’s Data Driven Targeting helps dealers show personalized ads highlighting their inventory to in-market auto shoppers even before they ever submit a lead. Here’s how it works:

 

  1. Your entire website is mapped out and every single visitor is analyzed to determine which individuals are actually in-market and what they are interested in.
  2. Ads are dynamically built for each consumer based off of key insights.
  3. Personalized ads are shown to each consumer across a premium network of publishers.
  4. Consumers are driven right back to your site to convert.

 

Most dealerships have an abundance of data however at the end of the day it is all about what you do with it. Take a step forward by choosing a marketing partner who can get the most out of your data. Contact AIM today for a short demo to see how Data Driven Targeting can work for your dealership.

CarClicks Case Study For Proven Results

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Dealer Background

This Midwest Chrysler Jeep Dodge Ram dealer was looking for a way to gain online market share to sell more vehicles, so they partnered with CarClicks to turn browsers into customers and increased their monthly sales by 15%.

The ChallengeTHE CHALLENGE

The greatest challenge the dealership faced was breaking through the clutter online in the highly competitive automotive industry.

The dealership’s goal was to reach as many potential auto shoppers in their market as possible. In order to do this, they needed help growing their brand online. The dealership was already leveraging traditional advertising and conventional digital like search engine marketing and third-party automotive sites. They wanted to dramatically increase their visibility online and drive more serious automotive traffic to their website to increase vehicle sales.

The Solution THE SOLUTION

To reach their goals, the dealership partnered with CarClicks Inventory Marketing to promote their new and preowned inventory to in-market auto shoppers and CarClicks Data Driven Targeting to bring back serious, highly engaged auto shoppers who are ready to buy.

Before shoppers take a single step into your showroom, they must find your inventory online!

How It WorksHOW IT WORKS

  • Deliver scalable inventory marketing campaigns to in-market buyers across a network of 3rd party automotive shopping sites and search engines.
  • Highly personalized ads showed vehicles that the shopper was most likely to be interested in, when they were most likely to buy.
  • Advanced bidding technology focuses bids on those who are most likely to convert. Inventory ads seamlessly connected with every auto shopper across devices, apps, and the web.
  • Machine-learning technology worked continuously to improve the campaign’s performance, based on specific goals.
  • Campaigns were continuously optimized to remove ineffective placements and focus on highpotential shoppers based on conversions, not just clicks.

The ResultsTHE RESULTS

The campaigns were able to dramatically drive more high-quality traffic to the dealership website. The dealership was extremely pleased with the cost effectiveness of CarClicks marketing.

CarClicks Case Study Results

ATTRACT The Right Auto Shoppers

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Your Marketing

CarClicks Inventory Marketing

CarClicks Inventory Marketing Helps ATTRACT the Right In-Market Auto Shoppers to Your Dealership!

How you ask? We find the shoppers that are already ATTRACTED to the vehicles on your lot. 

CarClicks has the TOTAL PACKAGE to make in-market shoppers TURN HEADS! Make your dealership stand out by adding CarClicks to your marketing strategy.

Take the CarClicks Challenge and allow your dealership to APPEAL to the right consumers.

Not sure exactly what the CarClicks Challenge is? Reach out to us for a FREE demo on how to increase your online leads ASAP!

 

Buckle Up!

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YOU’LL NEED TO BUCKLE UP FOR THIS ONE….

Once you try CarClicks Inventory Marketing you’ll see FAST results!

Kick your marketing into FULL-THROTTLE with CarClicks today- what are you waiting for?

Take the CarClicks Challenge and allow your dealership to get up to SPEED with online digital sales.

FUEL your dealership with highly accurate and relevant advertising campaigns.

Take the challenge today and start seeing results!

Are you not sure exactly what the CarClicks challenge is? Go ahead, give it a TEST DRIVE and sign up for our free online demo.

Get AHEAD of the competition today!

 

With CPO Sales Rising, Does Your Dealership See the Same Trend?

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CPO Sales

After what seems like a slower start to the year, certified pre-owned vehicle sales are on the rise in most recent months. This current trend in the automotive industry is great news for dealerships all across the United States.

With approximately 233,540 certified pre-owned (CPO) sales reported in April, the month was up 6% year-over-year. (Data Point Report) The year-to-date CPO sales are up about 2% according to the same report.

So why the sudden trend you might ask? With recent market trends like rising interest rates, credit tightening, and the recent discussions about tariffs, consumers are making a shift to pre-owned vehicles when they are looking for their next vehicle purchase.

Auto shoppers are being pushed toward the used vehicle market, and they like the value that a certified pre-owned vehicle can give them, as well as the price the vehicles are listed at. More dealerships are starting to see the rise in CPO sales this year.

According to an article in AutoRemarketing, “Cox Automotive is expecting to see the CPO sales gains continue to grow further this year with the certified market poised to reach its ninth straight record”. It appears that this trend is not slowing down anytime soon.

Is your dealership not selling as much certified pre-owned vehicles like the trend shows? Try out CarClicks today and see how we can help you sell more used vehicles. Promote your used inventory to more shoppers looking for a CPO and start increasing your sales.

CarClicks Inventory Marketing is a great way your dealership can drive in quality traffic to your website and help you get behind the CPO sales trend for 2019. Take the CarClicks Challenge and start seeing results!

 

Dealers Doing Back Flips

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Get More Energy from Your Dealership Marketing

Does your marketing feel like it’s moving at a turtle’s pace?

 

 

 

 

 

 

 

 

Check out our marketing!

 

 

 

 

 

 

 

 

 

 

CarClicks dealers are performing full-twisting double back flips.

They have the agility of CarClicks marketing products on their side.

Take the CarClicks Challenge to learn how your marketing routine can score a perfect 10.0!

This is no Hare and the Tortoise folklore tale. It takes as little as 20 minutes to learn the power of CarClicks Inventory Marketing products.

 

Can Your Current Marketing Hack It?

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We Challenge You to Assess Your Marketing

This lumberjack doesn’t know jack! Don’t be like Jack and work hard but produce less. Keep your axes sharp to make sure you are more productive than other dealerships.

Moral of the Story

You can be lulled into a false sense of productivity by not getting the most out of your marketing budget. Wise dealers are using CarClicks to keep their marketing sharp at all times.

How does CarClicks help dealers dominate their market? With intuitive dynamic inventory advertising across a premium network.

Contact us to schedule an online demo!

It only takes 15 minutes to learn more about how you can increase the traffic to your dealership website!

 

Pleading Insanity is No Defense.

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“The definition of insanity is doing the same thing over and over again, but expecting different results”. - Albert Einstein

The truth is, insanity is a legal term pertaining to a defendant’s ability to determine right from wrong when a crime is committed.

Are your marketing campaigns guilty of crimes? Claiming insanity? 

Take the CarClicks to stop the insanity and produce better results!

Regardless of what marketing company manages your ad budget, it’s critical that you are constantly reaching new potential customers.

CarClicks Inventory Marketing is a great product to reach low-funnel, in-market auto shoppers. Allocate a specific portion of your ad budget to drive inventory exposure to reach the most auto shoppers for the lowest cost per click. Add CarClicks to your marketing strategy. Stretch your ad budget, promote your inventory to more shoppers and sell more vehicles!