Posts by Tony

Buying VDP Views Works if Done Right

Driving auto shoppers to your website is the cornerstone of all successful digital marketing strategies for auto dealers. However, this position has some dealers wondering whether linking the shopper to their vehicle display pages is a good use of their advertising spend. Non-progressive dealers have been on the losing side of this battle for the past few years. The value of increasing auto shoppers to your website without the ability to track them back to a specific lead has caused some dealers not to understand the value of inventory marketing. Many of these naysayers do not truly understand the value
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AIM Wins a Davey Award for New Dealership Website

Automotive Internet Media (AIM) won a Silver 2016 Davey Award for their English-Spanish website for automotive dealerships within the website category. The Davey Awards honors the best in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. The Davey Awards are awarded to the best in various industries across many different categories. AIM along with General Motors and Walt Disney Studio Motion Pictures were a few of the Davey Award winners in 2016. The Davey Awards is overseen and sanctioned by the Academy of Interactive and Visual Arts. AIM’s multilingual website platform was judged on merit and a
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List of Ten Cars Americans Loved and Hated in 2016

The New Year is days away and there have been many impressive updates and debuts within the automotive industry during 2016. From more brands breaking into electric models to technology-filled interiors, 2016 has been a great year for many brands and we found a list of those brands that Americans either loved or hated. Ten Vehicles that Made the List for 2016 Infiniti QX50 Mercedes-Benz GLE Volvo XC90 Audi TT BMW X1 Honda Fit BMW 6-Series Fiat 500L Chrysler 200 Kia K900 Check out more on the latest list from AdvertisingAge. TonyTony French is a Digital Marketing Expert, Sales Guru, Entrepreneur, Writer,
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AIM Holiday Party 2016

The AIM staff had a wonderful time celebrating the holidays together. The team visited local restaurant Davanti Enoteca for their holiday party.      Everyone also partook in a white elephant gift exchange.       TonyTony French is a Digital Marketing Expert, Sales Guru, Entrepreneur, Writer, Artist, Husband, Father & Dog Lover
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ROMP – the Range of Motion Project fundraiser sponsored by Fields Auto Group

On Tuesday evening November 29th ROMP hosted a festive fundraiser of inspiration, dining and music to raise money for those in need of prosthetic care. ROMP was founded by David Krupa and Eric Neufeld and their mission is to provide high quality prosthetic care in underserved populations, which enhances mobility and unlocks human potential. Because 80% of the world’s amputees live in low- income countries, the ROMP event raised funds to provide new and refurbished prosthetic components to facilitate independence to those who suffer from a lack access to rehabilitative technology. ROMP awarded Melissa Stockwell the Empowerment Through Mobility Award.
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CarClicks Integrates Autobytel Direct, Powered by AutoWeb, to Traffic Network

Considered as one of the most efficient digital advertising and linking programs in the auto industry, CarClicks has partnered with Autobytel Inc., to integrate its Autobytel Direct product powered by AutoWeb’s high-quality traffic to CarClicks’ existing automotive network. CarClicks, a product of Automotive Internet Media, Inc. (AIM), provides valuable auto shopper traffic to hundreds of dealerships across the country. CarClicks promotes dealership inventory online to in-market auto shoppers and links them directly to the vehicle display pages of the dealership website to help dealers sell more cars, trucks, and SUVs. “Online automotive has evolved and the need for digital agencies
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SAVE THE GORILLAS, USE CARCLICKS

GORILLAS ARE ENDANGERED Did you know in recent years the gorilla populations have experienced habitat loss, different diseases, poaching and even abuse by local car dealerships?  Gorillas are considered endangered, and if you’re reading this with a gorilla outside your window, you may want to hear our solution. AIM’s CarClicks program allows you to help these endangered gorillas all while bringing more auto shoppers through your doors.  Promote your dealership and inventory with the most efficient advertising program in the auto industry. Rely on CarClicks to get more traffic to your dealership with conquest email marketing, instead of gorillas persuading
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3 Reasons Why Classified Sites Still Matter

3 Reasons Why Classified Sites Still Matter If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I buy the product from Amazon. Other times I just use Amazon as a search tool and buy direct from the company’s website. Multiple studies and stock prices indicate that I’m not alone. The same is true for car shopping. Today’s sales funnel has arguably evolved
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