Automotive Internet Media

Dealership Advertising

20%-50% of Car Dealer Website Traffic May Not Be Human

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20%-50% of Car Dealer Website Traffic May Not Be Human

by automotiveinternetmedia | March 24, 2025 | Website Traffic, Automotive Industry

Non-Human Traffic

In the digital age, car dealerships face unique challenges. One of these is the issue of non-human web traffic. Studies suggest that 20%-50% of car dealer website traffic may not be human. This includes bots, crawlers, and fraudulent clicks, which can distort analytics data. Digital ad fraud is a significant concern. It can lead to wasted advertising budgets and ineffective campaigns.

Automotive Internet Media has analyzed non-human traffic across hundreds of automotive websites. Through our findings we help dealers optimize their online advertising strategies and target potential customers more effectively.

What is Non-Human Web Traffic?

Non-human web traffic is visitors to a website that are not human; these are frequently “bots” that load web pages, crawl pages, scrape pages, and falsely load ads. Not all of this non-human traffic is malicious – crawlers and search engine bots are good bots.

Non-human traffic can mimic human behavior, inflating website traffic numbers. This skews the analytics data that dealers rely on.

Recognizing the Signs of Non-Human Traffic

What are the indicators that website traffic is non-human? The following can point to traffic being non-human:

  • High Bounce Rate
  • Low Average Session Duration
  • Abnormally High Click Through Rates
  • Unusual Traffic Spikes
  • Unusual Geo Locations

Monitoring and Optimization: Ensuring Traffic Quality

Better quality media will have less non-human traffic and thus provide better outcomes. Monitoring campaigns and optimizing them to minimize non-human traffic is an integral part of what your agency and any paid media vendors should be doing. Eliminating poor traffic sources and placements will maximize the amount you are spending on driving real consumers to your website. Less non-human traffic means less advertising waste!

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About Automotive Internet Media

Automotive Internet Media, AIM, is a leader in digital marketing and technology, headquartered in Hinsdale, Illinois. Our team specializes in media buying and campaign optimization for automotive dealerships across the United States.

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How to Increase your Dealership’s Online Presence

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Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot – they all want the same thing: to reach the largest number of people while investing the smallest amount of money and getting the largest amount of sales possible.

There’s a very efficient method for achieving all of this while getting all your potential customers to know your dealership and inventory: CarClicks Inventory Marketing.

Unlike traditional advertising, CarClicks advertising is increasingly more accessible for every dealership and enables you to quickly, easily, efficiently and affordably reach serious, highly-engaged auto shoppers. That’s why CarClicks is gaining more ground among those dealerships that want to increase their online presence.

Having a website is fundamental, having a presence on social networks is indispensable and having a marketing strategy is necessary. The reality is that CarClicks Inventory Marketing is also essential and is becoming a more habitual and necessary practice by some of the best automotive operators in the industry.

What’s the biggest benefit to CarClicks Inventory Marketing?

Imagine that you have an attractive dealership on one of the best streets in town, open 24 hours a day, 365 days a year. This is what happens when you invest in CarClicks: you automatically become visible to thousands of people who have been in the market for a vehicle but didn’t even know you existed!

A CarClicks strategy creates an integrated and cohesive approach to inventory marketing. We seamlessly promote your inventory to auto shoppers across multiple channels, while factoring in the different devices that auto shoppers are using to shop for your inventory. It’s all about driving the auto shopper to your website!

CarClicks is very important marketing tactic for both large and small dealerships alike, since with just a few bucks you’ll be able to get better visibility, which will certainly translate into an increase in website traffic and a boost in vehicle sales.

CarClicks Inventory Marketing campaigns are designed and well executed. Our campaigns will dramatically increase brand awareness and drive more auto shoppers to your dealership website.  

Increase your dealership’s online presence by contacting us at Automotive Internet Media at: sales@aimyes.com

Dealers Will Shift 60% of Advertising Dollars to Digital in the Next Two Years

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Digital advertising in the automotive industry has increased tremendously over the last decade. Analysts are predicting that the growth will continue for the next two years stating that digital will be 60% of a dealer’s ad spend by 2021 (Maryann Keller & Associates, MK& A Franchise Dealer Advertising Study).

Why the Continued Increase?

A Mobile World
A huge driver causing this increase has been consumers higher usage of mobile devices. Dealership Websites continue to see the percentage of their mobile traffic on the rise. In turn they are allocating more ad dollars to match and dedicating more time to optimize their websites for better conversion on mobile. Mobile traffic will account for 65.1% of auto ad spend in 2019 and 68.1% in 2020 (eMarketer, Mobile Ad Spending by Industry, 2019).

Better Attribution
Another reason why many in the automotive industry continue to raise their digital budgets is that they can better pinpoint what channels are delivering real results. At the dealership level this is extremely beneficial since many owners are dealing with rising operating costs and narrowing profit margins. Dealers can use data to do more with the same or less ad spend and know that it is actually making an impact.

Where Should Budget Be Spent?

If You Are Thinking About a Marketing Budget Increase Consider:

Video
Auto dealers have historically always loved TV advertising however today’s consumers are watching more and more video through means other than traditional cable. If you are thinking of increasing your digital spend, important areas to consider are social media video, pre-roll, connected TV and over-the-top media services (OTT). Focusing on these video channels can get you more impressions, reaching a wider audience, with more tangible results. Learn more about AIM’s video services.

Inventory-Based Display
In addition to video, inventory based display advertising is a great option to maximize your digital marketing dollars. Inventory based ad creative can be served across a variety of platforms and the best part is it can be optimized for each individual consumer so they see your inventory that is most relevant to them. Learn more about our dynamic inventory ad solutions Data Driven Targeting (DDT) and Social Clicks.

ATTRACT The Right Auto Shoppers

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Your Marketing

CarClicks Inventory Marketing

CarClicks Inventory Marketing Helps ATTRACT the Right In-Market Auto Shoppers to Your Dealership!

How you ask? We find the shoppers that are already ATTRACTED to the vehicles on your lot. 

CarClicks has the TOTAL PACKAGE to make in-market shoppers TURN HEADS! Make your dealership stand out by adding CarClicks to your marketing strategy.

Take the CarClicks Challenge and allow your dealership to APPEAL to the right consumers.

Not sure exactly what the CarClicks Challenge is? Reach out to us for a FREE demo on how to increase your online leads ASAP!

 

Buckle Up!

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YOU’LL NEED TO BUCKLE UP FOR THIS ONE….

Once you try CarClicks Inventory Marketing you’ll see FAST results!

Kick your marketing into FULL-THROTTLE with CarClicks today- what are you waiting for?

Take the CarClicks Challenge and allow your dealership to get up to SPEED with online digital sales.

FUEL your dealership with highly accurate and relevant advertising campaigns.

Take the challenge today and start seeing results!

Are you not sure exactly what the CarClicks challenge is? Go ahead, give it a TEST DRIVE and sign up for our free online demo.

Get AHEAD of the competition today!

 

Shark Bait

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You want marketing with a bite? CarClicks Inventory Marketing hunts highly engaged auto shoppers with a powerful impact.

DON’T BE A PRETENDER!

CHOOSE CARCLICKS INVENTORY MARKETING!

While other marketing is just treading water, CarClicks’ predator-like abilities attacks unprovoked consumers that can be found in the market for a vehicle.

CarClicks has no known predators other than, on very rare occasion, the non-digitally focused general manger. CarClicks Inventory Marketing is arguably the industry’s primary predator of online auto shoppers. We hunt fast and agile shoppers that are lower in the funnel.

Take the CarClicks Challenge to measure how powerful and forceful of an impact we can make for your dealership.

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP!