Automotive Internet Media

Marketing

3 Reasons Why Classified Sites Still Matter

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3 Reasons Why Classified Sites Still Matter

If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I buy the product from Amazon. Other times I just use Amazon as a search tool and buy direct from the company’s website.
Multiple studies and stock prices indicate that I’m not alone.
The same is true for car shopping. Today’s sales funnel has arguably evolved over the years but one thing is constant. When the typical auto shopper gets low in the funnel and ready to buy, they shop automotive classified sites.
Automotive classified sites provide consumers a place to shop and compare thousands of vehicles, models, equipment and price. It’s just easier for the consumer.
Many car dealers and their team members believe Autotrader.com and Cars.com are the only sites consumers shop. Sure these two sites have built good brands in the automotive industry but they are by far not the only sites consumers shop. Actually, because of Google’s constant algorithm changes, other sites are becoming increasingly important and relevant.
Advertising only on Autotrader.com or Cars.com is like only advertising on ABC or NBC and ignoring the other 500 plus television channels. The other channels have solid audiences as well. Same with many other automotive classified sites.
Actually, there are a number of automotive classified sites that perform great.
Here are three key reasons that classified sites should be a part of every dealer’s online marketing efforts:
1. Be Everywhere
Inventory distribution to multiple automotive shopping sites allows your vehicles to be promoted to millions of more auto shoppers. Limiting your exposure to only a couple classified sites reduces the chances of a shopper finding the exact vehicle you have on your lot that meets their needs. As long as the site is sending your traffic and/or leads that are interested in your inventory there is no downside, all upside. Only more exposure.
2. Affordable
OK, I understand the escalating costs of a couple of the more well-known classified sites. However, that shouldn’t stop you from having a dedicated budget for classified advertising. It’s important to just manage your budget wisely. After getting your inventory listed in a category that actually gets it viewed, do you need to spend more? In most cases I don’t believe you do. The law of diminishing returns kicks in when you devote too much budget to one site. Spread the love. Get more sites working for you. CarClicks inventory marketing program distributes your inventory to many automotive sites and only charges you when a customer is interested in your car. You only get charged when a client is sent to your vehicle detail page on your website. This gets your inventory
3. Inventory Turn
Increasing inventory turn is just a fancy way of saying more sales. Three pillars of increasing sales are having the right inventory, at the right price, with the right exposure. Automotive classified sites provide dealers the ability to promote their inventory to millions of monthly online shoppers. The average vehicle is in stock for 53 days and gets looked at online less than 20 times but if you can get your inventory viewed online between 20 to 30 times it will turn 29% faster. And, if you can get your inventory viewed over 30 times it will turn 44% faster. Getting more visibility on your inventory is the single most important factor in making a sale.
Now for the pitch. CarClicks marketing program will pull your inventory from your website daily and promote your vehicles to a network of automotive sites that get over 20 million monthly auto shoppers. Dealerships are only charged when we link a shopper from an automotive classified site directly to your website.
I encourage dealerships to determine if their advertising budget is being leveraged properly to get the most exposure without spending more budget.

AIM One-Stop Shop

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A Look Under the Hood
We are better than your average digital marketing company.  We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales.
The Best Mix of Marketing Services
Full Service:  Let us take the driver’s seat and drive more traffic to your dealership.  Our full service option lets us help you achieve your over-arching goals using some of the best digital marketing practices including, original website content, social media, SEO, display and retargeting ads, pay per click advertising and more!
Conquest Email Marketing:  You might want to make a U-turn if your dealership isn’t currently utilizing email marketing.  But AIM’s email marketing is not something you’ll find using standard email marketing services.  Our Supercharged email marketing services offer data to dominate your market and increase sales.
Email Newsletters: Living in a digital age, it is important to make sure you are in your customer’s eyes consistently.  AIM’s email marketing allows you to send all your specials and information without having to do the work—we take care of it all!  You’ll expect to have a quick turnaround, a flexible design and high ROI.
Pay Per Click (PPC): Paid search advertising is a great way to drive more traffic to your dealership.  This service allows customers to find your inventory and dealership.  Market your dealership and inventory with AIM’s PPC services.
Retargeting: Leverage your traffic coming to your website and capture those visitors who have expressed an interest in your inventory but didn’t make it to check out.  The consumer will then receive online ads for your dealership with our placement of code.
Search Engine Optimization (SEO): SEO is an investment and it’s an investment a dealership should highly consider.  It will increase your customer base, your sales, your dealership’s reviews and your visibility on the web.
Social Media: Today it is important and a necessity to have a social presence.  Join the conversation with your customers!  We’re ready to do the work for you by managing your social presence while you sell and service cars.
Video Production:  Expand your brand today with video.  Use video to promote your vehicles, sales and services with YouTube pre-roll.  Let us turn your vision into a reality while we represent you and your dealership.
Web Design: Let us set your business apart from others in the automotive market with a customized, responsive website.  To top it off, we offer a one-stop dealership website experience with a dual language site.  With the click of one button your English site can switch to Spanish.

No Bull!

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Dominate your market, increase traffic and sales productivity with our data driven conquest email marketing solution. By taping into our extensive data base you will be able to deliver your sales message to thousands of in-market auto shopping prospects for less than a penny.

We named our product NO BULL EMAIL MARKETING because our product is real email marketing to real people who live in your market.

HERE’S THE DEAL:

We’ll send up to 100,000 emails a month for you in two blasts (again to real people)

  • First Blast at the beginning of the month promoting your OEM specials

  • Second Blast at the end of the month to help you close out the month

We’ll provide you:

The person’s name and home address of who opened the email
The person’s name and home address of who clicked into your website to view your specials
We make the creative for all both blasts (dealership approves all creative)
Coming soon: the email address of all the opens and click-throughs

All this for $995 a month and that’s NO BULL!