Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the next couple months, it’s important not to discard marketing that works while retaining the redundant marketing overlap. Data Driven Decisions Dealers have always had to build their dealership brand, advertise inventory and sales promotions and build customer loyalty. In today’s turbulent environment, dealers must play
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Archives for Tips
3 Reasons Why Classified Sites Still Matter
3 Reasons Why Classified Sites Still Matter If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I buy the product from Amazon. Other times I just use Amazon as a search tool and buy direct from the company’s website. Multiple studies and stock prices indicate that I’m not alone. The same is true for car shopping. Today’s sales funnel has arguably evolved
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Top 3 Tips to Take Your Email Marketing from 0 to 60
Email marketing is an important tool for dealerships to utilize to reach customers. Here are the top 3 tips from Automotive Internet Media to get the most out of your email marketing. 1. Consider your Subject Line What would entice someone to open your email? The subject should describe the contents, but also be appealing to make the recipient want to read more. It is also important to avoid words that may make your message seem like spam. 2. Update your Database Make sure your email list isn’t stale. This will ensure a majority of your emails are deliverable and
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How to Take Control of Your Online Presence
When you search for your company or brand online, what pops up? Chances are, your social accounts and reviews show up first. What are people saying about you and how can you change this? Well, here’s the bad news: it’s harder and more time consuming than just a click of a mouse, but the good news is that there are steps you can take over time to improve your digital presence. Here are some tips. 1. Have a plan Before you take a step to better your digital presence, it’s important to first have an action plan. What is the
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