Archives for Pay Per Click

3 Reasons Why Classified Sites Still Matter

3 Reasons Why Classified Sites Still Matter If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I buy the product from Amazon. Other times I just use Amazon as a search tool and buy direct from the company’s website. Multiple studies and stock prices indicate that I’m not alone. The same is true for car shopping. Today’s sales funnel has arguably evolved
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AIM One-Stop Shop

A Look Under the Hood We are better than your average digital marketing company.  We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales. The Best Mix of Marketing Services Full Service:  Let us take the driver’s seat and drive more traffic to your dealership.  Our full service option lets us help you achieve your over-arching goals using some of the best digital marketing practices including, original website content, social media, SEO, display and retargeting ads, pay per
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Diving into Google’s New Ad Layout on Desktop Search Results

You may (or may not) have noticed Google’s new update to desktop search results. When searching on Google recently – since February 19th to be exact – the Google ads on the right side have disappeared from desktop view. Instead of three ads being shown at the top of the Google search with a few on the right side as well, there are now four ads being displayed at the top. Three more text ads will also show at the bottom of the search results pages (SERPs), removing about 30% of previously available ad space. So, does these mean that
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Breaking Down the Difference: CarClicks vs. Traditional Pay Per Click Marketing

You may be wondering if you have a CarClicks account, do you really need a pay per click presence, or vice versa? Or, do you even need either of these advertising mediums? We recommend having both, and not because CarClicks is our product! The benefits will outweigh the costs, and you will sell more cars. It’s that simple. We’ll break down the two strategies so it’s easier to understand the differences, as it can get kind of confusing when you start hearing acronyms like PPC, CPC, SRP, and VDP. We’re confident you’ll see why each of these services will be
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