Posts by Tony

CarClicks Testimonial from a Buick Dealer

  Bill Haggerty Buick GMC and many other dealers across the country leverage CarClicks to increase monthly vehicle sales. CarClicks has proven to be the most effective digital marketing and linking program in the automotive industry. “The CarClicks program has been very successful. It has driven more phone calls, more leads and we are seeing more people walk in the door.” – Bill Haggerty Dealer Principle Haggerty also expressed how CarClicks has given customers more exposure to their inventory and brought more shoppers to their dealership site. How CarClicks Works: 1. Updates your inventory daily by pulling inventory directly from
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AIM Attends NADA

We recently attended The National Automobile Dealers Association’s (NADA) Convention and Expo in Las Vegas on March 31st through April 3rd. The NADA represents all franchised new car dealers before congress, federal agencies, the media and public among many others. They also represent nearly 16,500 new car and truck dealers domestically and internationally. During the NADA Convention and Expo, the weekend was filled with exciting workshops, keynote speakers and networking. Some of this year’s keynote speakers included Bill Fox, 2015 NADA Chairman, Jeff Foxworthy, Comedian and Entertainer, Peyton Manning, Quarterback for Denver Broncos and many others. The busy weekend did
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A Better Search with JSON-LD

What JSON-LD Can Do for Your Marketing If you have heard of Schema, then you have probably heard of the new format, JSON-LD or should we say the much, much easier format of Schema. We can help you figure out what it is, how it helps and how Google uses it.  Get a better search with JSON-LD. How it works: If you have sat and added Schema to your website pages, blogs, etc. you know how time consuming it can be. However, rest assured that the new Java Script Object Notation for Linked Data (JSON-LD), is here to cut down
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Top 3 Tips to Take Your Email Marketing from 0 to 60

Email marketing is an important tool for dealerships to utilize to reach customers. Here are the top 3 tips from Automotive Internet Media to get the most out of your email marketing. 1. Consider your Subject Line What would entice someone to open your email? The subject should describe the contents, but also be appealing to make the recipient want to read more. It is also important to avoid words that may make your message seem like spam. 2. Update your Database Make sure your email list isn’t stale. This will ensure a majority of your emails are deliverable and
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Automotive Internet Media Saved Endangered Gorillas

  In recent decades the gorilla populations have been affected by habitat loss, disease, poaching and abuse by local car dealerships. Gorillas are our closest living relatives after chimpanzees and bonobo. Gorillas are considered endangered and there have been extreme measures taken to protect these mammals from extinction. Car dealers across the country have been using gorillas to promote their dealership and inventory. Over the past few years, auto dealers have faced a flurry of accusations about overworked and underpaid gorillas in their marketing departments. According to a gorilla protection group, car dealers have used gorillas to stand in front
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2016 Chicago Auto Show: Day Two

February was an exciting time for us here at Automotive Internet Media because of the 2016 Chicago Auto Show, which ran from February 13th – 21st. While visiting the show, we enjoyed checking out all the latest vehicles. In addition, we were fortunate enough to talk to many car lovers, young and old, to gain their opinions! See all the fun we had on day two! Want to learn how we can link prospective car buyers like those from the Chicago Auto Show to your dealer website? Check out CarClicks today and schedule your CarClicks challenge! TonyTony French is a
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Diving into Google’s New Ad Layout on Desktop Search Results

You may (or may not) have noticed Google’s new update to desktop search results. When searching on Google recently – since February 19th to be exact – the Google ads on the right side have disappeared from desktop view. Instead of three ads being shown at the top of the Google search with a few on the right side as well, there are now four ads being displayed at the top. Three more text ads will also show at the bottom of the search results pages (SERPs), removing about 30% of previously available ad space. So, does these mean that
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AIM Visits the 2016 Chicago Auto Show

The 2016 Chicago Auto Show took place on February 13th through the 21st in Chicago, of course. McCormick Place was jam packed full of new releases from companies all over the globe, ranging in price, performance, and function. Since we are locals and are car-lovers, we had to stop by the Auto Show. Check out the video below and see some of the highlights from Day One! For information on how we can help your dealership succeed, give us a call today! TonyTony French is a Digital Marketing Expert, Sales Guru, Entrepreneur, Writer, Artist, Husband, Father & Dog Lover
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Breaking Down the Difference: CarClicks vs. Traditional Pay Per Click Marketing

You may be wondering if you have a CarClicks account, do you really need a pay per click presence, or vice versa? Or, do you even need either of these advertising mediums? We recommend having both, and not because CarClicks is our product! The benefits will outweigh the costs, and you will sell more cars. It’s that simple. We’ll break down the two strategies so it’s easier to understand the differences, as it can get kind of confusing when you start hearing acronyms like PPC, CPC, SRP, and VDP. We’re confident you’ll see why each of these services will be
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Why It Is Important to Drive Traffic to Your Own Website

There are many tools on the Internet to provide visibility for your dealership, but the key outlet is your website. Therefore, driving traffic to it is very important. No visitors mean no sales from that channel. And with so many people using the Internet every day you could be missing out on countless potential buyers. Visitors directed to your own site, rather than another website you are listed on, are more valuable. These people have the opportunity to look through multiple pages, submit their information, or click-to-chat with a salesperson. Once you get their information, you can market to them
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