Email marketing is an important tool for dealerships to utilize to reach customers. Here are the top 3 tips from Automotive Internet Media to get the most out of your email marketing.
1. Consider your Subject Line
What would entice someone to open your email? The subject should describe the contents, but also be appealing to make the recipient want to read more. It is also important to avoid words that may make your message seem like spam.
2. Update your Database
Make sure your email list isn’t stale. This will ensure a majority of your emails are deliverable and do not bounce. Thresholds regarding bounce rates, unsubscribes, and abuse complaints have been set by Internet Service Providers. If these are exceeded, your email account may be suspended.
3. Include Thoughtful Content
Send your subscribers interesting relevant content. Featuring the month’s specials is great for advertising. However, think about including other unique sections. Some ideas include pictures from a recent community event your dealership participated in or an article about the latest cool car on the market. Providing valuable clickable links and buttons will attract the recipient to interact with your content.
If you are interested in taking your dealership’s marketing to the next level, contact Automotive Internet Media for more information about email newsletters and advertising.
