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AIMedia Proudly Attends the 2026 NADA Show

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AIMedia was proud to attend the 2026 NADA Show, held February 3–6 in Las Vegas. Recognized as the automotive industry event of the year, NADA continues to be the premier destination for innovation, education, and connection across the automotive space.

NADA Conference 2026

Published: February 11, 2026

AIMedia | Digital Marketing Agency

As a company focused on automotive marketing and automotive digital marketing, our team gained valuable insight into emerging trends, new technologies, and evolving strategies shaping the future of dealerships. Check out some photos of our team below!

  • AIMedia Team
  • AIMedia Team

Inside the NADA Expo

The NADA Expo brought together more than 600 companies showcasing products, services, and technologies designed to help dealerships operate more efficiently and grow their businesses. From inventory solutions to advancements in digital marketing for car dealerships, the Expo highlighted how the industry continues to evolve to meet changing consumer behaviors and expectations.

Industry Insights and Conversations

Throughout the event, our team connected with dealers, partners, and industry leaders to discuss key topics impacting automotive marketing in 2026. Performance, transparency, efficiency, and measurable results were recurring themes, along with the continued importance of reaching in-market shoppers at the right time in their buying journey.

These conversations reinforced our company’s focus on smarter, data-driven marketing strategies that help dealerships maximize visibility and improve overall results.

Looking Ahead

Attending the 2026 NADA Show provided AIMedia with valuable perspective on where the automotive industry is headed. We enjoyed connecting with dealership professionals from across the country and exchanging ideas centered on innovation and long-term success.

Our team looks forward to building on these conversations and continuing to support dealerships with forward-thinking automotive marketing solutions. Contact AIMedia for digital marketing solutions for you dealership today!

 

AIM Attends NADA

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We recently attended The National Automobile Dealers Association’s (NADA) Convention and Expo in Las Vegas on March 31st through April 3rd. The NADA represents all franchised new car dealers before congress, federal agencies, the media and public among many others. They also represent nearly 16,500 new car and truck dealers domestically and internationally.
During the NADA Convention and Expo, the weekend was filled with exciting workshops, keynote speakers and networking. Some of this year’s keynote speakers included Bill Fox, 2015 NADA Chairman, Jeff Foxworthy, Comedian and Entertainer, Peyton Manning, Quarterback for Denver Broncos and many others. The busy weekend did not disappoint us; in fact, we took some great insight away from the event.
Inside the NADA Expo

Some of the most exciting news involved the automotive industry and the mobile internet. There has been a lot of news on mobile involving automotive. It goes without saying that everyone has a mobile device, so searching for their next vehicle is likely to happen on their mobile. This is exciting in our world of automotive marketing. “Website traffic is 50% mobile, 50% desktop. For advertising, we’re seeing 60% ads are mobile. Why is that? You get a better ROI when you target these mobile users. Dealers can’t afford to ignore this huge opportunity for engagement,” according to PureCars CEO and Co-Founder, Jeremy Anspach and Trace Pryzybylowicz from Facebook’s auto team during Thursday workshop.
We also got some facts from Peter Leto, Google’s Dealer Jumpstart Strategist, on the future of auto sales and dealerships. We already knew the mobile user experience is important, but this workshop really honed in on understanding the new ways people are using their mobile devices when it comes to a car dealership. We learned that 75 percent of auto purchaser research is done digitally. These are really exciting facts but also important facts that your dealership should consider when marketing.
NADA Events
If you are looking to jump into some really exciting times in automotive marketing, we can help get your dealership started. Join us during this essential time of digital automotive marketing.