Considered as one of the most efficient digital advertising and linking programs in the auto industry, CarClicks has partnered with Autobytel Inc., to integrate its Autobytel Direct product powered by AutoWeb’s high-quality traffic to CarClicks’ existing automotive network.
CarClicks, a product of Automotive Internet Media, Inc. (AIM), provides valuable auto shopper traffic to hundreds of dealerships across the country. CarClicks promotes dealership inventory online to in-market auto shoppers and links them directly to the vehicle display pages of the dealership website to help dealers sell more cars, trucks, and SUVs.
“Online automotive has evolved and the need for digital agencies to provide innovative, results-driven solutions has never been more critical,” said Jeff Coats, president and CEO of Autobytel Inc. “Autobytel is in pole position to deliver these products with proven results for engaging millions of consumers and driving quality car buying traffic to dealer and manufacturer websites. We are pleased to be partnering with a progressive company like AIM to drive premium, filtered, and qualified traffic to its clients.”
CarClicks conducted an initial test with a select number of dealerships to validate the quality of the traffic provided by the Autobytel product.
“We tested Autobytel Direct with a few of our dealerships and were delighted with the quality of traffic it provided,” said Tony French, President of AIM. “Our CarClicks program is dedicated to driving only the highest quality traffic to our dealer clients and Autobytel is an excellent addition to our network.”
The majority of traffic provided by Autobytel is new vehicle focused. With ongoing cost-per-click increases from other digital tactics, dealers are continuously looking for quality advertising sources. With the addition of this traffic, CarClicks is poised to showcase dealership inventory and brands in front of an even larger audience of car buyers.
“Adding another quality new vehicle traffic source only strengthens the overall value of the CarClicks program,” continued French. “Any time we can provide a better mix of potential new and pre-owned buyers to our dealer websites is a win for our clients.”
CarClicks will add high-quality Autobytel Direct traffic to all of its dealership clients’ initiatives to boost the frequency of visitors to its website properties. The company is confident that by giving more exposure and merchandising to all of its dealership clients’ inventory — both new and used — its clients will likely be a part of a shopper’s consideration set.
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About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States. The company also provides consumers with robust and original online automotive content to help them make informed car-buying decisions. The company pioneered the automotive Internet in 1995 with its flagship website www.autobytel.com and has since helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online.
Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.
About CarClicks
CarClicks is a pay for performance inventory marketing program. CarClicks promotes dealerships’ inventory with priority on a network of 3rd party automotive shopping sites and search engines. Dealers pay a small fee when an auto shopper is linked from the 3rd party site to the dealership website.
About Automotive Internet Media, Inc.
Automotive Internet Media is a growing provider of digital marketing products and services for the automotive industry. They provide best-in-class products and services such as CarClicks, dealership websites, search engine marketing, pay per click advertising, search engine optimization (SEO), social media management, retargeting and display advertising, video services, lead generation, email marketing and consulting. Automotive Internet Media is headquartered in downtown La Grange, Illinois. For additional information please visit www.automotiveinternetmedia.com.
Automotive Internet Media
AIM One-Stop Shop
A Look Under the Hood
We are better than your average digital marketing company. We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales.
The Best Mix of Marketing Services
Full Service: Let us take the driver’s seat and drive more traffic to your dealership. Our full service option lets us help you achieve your over-arching goals using some of the best digital marketing practices including, original website content, social media, SEO, display and retargeting ads, pay per click advertising and more!
Conquest Email Marketing: You might want to make a U-turn if your dealership isn’t currently utilizing email marketing. But AIM’s email marketing is not something you’ll find using standard email marketing services. Our Supercharged email marketing services offer data to dominate your market and increase sales.
Email Newsletters: Living in a digital age, it is important to make sure you are in your customer’s eyes consistently. AIM’s email marketing allows you to send all your specials and information without having to do the work—we take care of it all! You’ll expect to have a quick turnaround, a flexible design and high ROI.
Pay Per Click (PPC): Paid search advertising is a great way to drive more traffic to your dealership. This service allows customers to find your inventory and dealership. Market your dealership and inventory with AIM’s PPC services.
Retargeting: Leverage your traffic coming to your website and capture those visitors who have expressed an interest in your inventory but didn’t make it to check out. The consumer will then receive online ads for your dealership with our placement of code.
Search Engine Optimization (SEO): SEO is an investment and it’s an investment a dealership should highly consider. It will increase your customer base, your sales, your dealership’s reviews and your visibility on the web.
Social Media: Today it is important and a necessity to have a social presence. Join the conversation with your customers! We’re ready to do the work for you by managing your social presence while you sell and service cars.
Video Production: Expand your brand today with video. Use video to promote your vehicles, sales and services with YouTube pre-roll. Let us turn your vision into a reality while we represent you and your dealership.
Web Design: Let us set your business apart from others in the automotive market with a customized, responsive website. To top it off, we offer a one-stop dealership website experience with a dual language site. With the click of one button your English site can switch to Spanish.
Is Your Website the Best it Could Be?
10 REASONS WHY OUR WEBSITES ARE THE BEST IN THE AUTOMOTIVE INDUSTRY:
1. Simplicity, Navigability, Usability
We don’t make users think. We make it obvious and self-explanatory for shoppers on how to use the site.
2. White Space and Design
Complex sites are harder to read, scan and use. Our designs make it easy for a consumer to shop for your inventory. Our goal is to showcase your inventory, products and services.
3. Increased Conversion
By minimizing friction and implementing clear, easy to use lead forms our sites will help you generate more leads.
4. Searchability
Our simple search tool easily helps shoppers find what they are looking for, reduces bounce rates and keeps them on the site longer.
5. Responsive
Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
6. Fast
We don’t squander the shoppers’ patience. Page speed is a critical component of the user experience, it effects your organic ranking and can impact your quality score. Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
7. Dual Language
We have the only one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site. Built from the ground up. No other website can compete.
8. Optimized
Each page of the website is optimized and set up in a way that makes it easy for the search engines.
9. Custom Content
Our website promotes your custom content on the homepage and is built to accommodate a lot of content in a clean, organized manner throughout the site.
10. Flexible
Although our sites are not custom they are very flexible. We work with our clients to build the site that will promote their brand and dealership identity.
It only takes 5 minutes to learn about the best websites in automotive.
CALL TODAY 866.423.0246
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Meet the Team: Colleen Moran
At AIM, we have a great staff and we want to share some fun facts about our fun team. This month, meet one of our newest team members, Colleen Moran, who is our Digital Account Manager.
Where did you attend school and for what?
I went to school out west at the University of Colorado at Boulder. At CU I studied Communication and was also in the Technology Arts & Media program, where I received a certificate in Digital Media.
-Played water polo
-skied every weekend
What is your favorite past-time activity or hobby?
I love the outdoors. I do not have a favorite, I love trying new things, being active outside (biking, hiking, snowboarding, playing sports, and seeing shows). I also like crafting… (panting, coloring, etc.)
What is your favorite part of being the Digital Account Manager at AIM?
I like working with the team as a whole but also getting out of the office and working directly with the clients. There is no better feeling than a happy client and knowing you helped drive engagement for them.
If you could be any car, what would you be and why?
The 2016 Jeep Wrangler. I would forgo the doors and top at all times. I would be this car because it is rugged and can handle any and all outdoor adventures.
Q: What’s the most important thing you’ve learned working in the marketing industry?
This is a hard question.
I have learned that technology and google are huge. Digital marketing is about being up-to-date on how consumers are using the internet and then adjusting/evolving to their behavior, while also considering how the medium is unique (i.e.: google)
Check back every month to learn more about our team and what makes them great!
AIM Attends NADA
We recently attended The National Automobile Dealers Association’s (NADA) Convention and Expo in Las Vegas on March 31st through April 3rd. The NADA represents all franchised new car dealers before congress, federal agencies, the media and public among many others. They also represent nearly 16,500 new car and truck dealers domestically and internationally.
During the NADA Convention and Expo, the weekend was filled with exciting workshops, keynote speakers and networking. Some of this year’s keynote speakers included Bill Fox, 2015 NADA Chairman, Jeff Foxworthy, Comedian and Entertainer, Peyton Manning, Quarterback for Denver Broncos and many others. The busy weekend did not disappoint us; in fact, we took some great insight away from the event.
Some of the most exciting news involved the automotive industry and the mobile internet. There has been a lot of news on mobile involving automotive. It goes without saying that everyone has a mobile device, so searching for their next vehicle is likely to happen on their mobile. This is exciting in our world of automotive marketing. “Website traffic is 50% mobile, 50% desktop. For advertising, we’re seeing 60% ads are mobile. Why is that? You get a better ROI when you target these mobile users. Dealers can’t afford to ignore this huge opportunity for engagement,” according to PureCars CEO and Co-Founder, Jeremy Anspach and Trace Pryzybylowicz from Facebook’s auto team during Thursday workshop.
We also got some facts from Peter Leto, Google’s Dealer Jumpstart Strategist, on the future of auto sales and dealerships. We already knew the mobile user experience is important, but this workshop really honed in on understanding the new ways people are using their mobile devices when it comes to a car dealership. We learned that 75 percent of auto purchaser research is done digitally. These are really exciting facts but also important facts that your dealership should consider when marketing.
If you are looking to jump into some really exciting times in automotive marketing, we can help get your dealership started. Join us during this essential time of digital automotive marketing.