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Debunking Artificial Intelligence in Automotive Marketing

November 7, 2018 by Tony French

Debunking Artificial Intelligence in Automotive Marketing

Debunking Artificial Intelligence in Automotive Marketing

The buzz word “Artificial Intelligence” (AI) is becoming a popular marketing term in the automotive industry, especially within the last couple years. With advancements in technology, it would appear feasible for companies to be deploying AI to dealership marketing strategies. But are they? Or, is it just a marketing strategy?

What is AI?

According to Google the definition of artificial intelligence is: 1, a branch of computer science dealing with the simulation of intelligent behavior in computers. 2, the capability of a machine to imitate intelligent human behavior.

True AI is a machine that exhibits behavior at least as skillful and flexible as humans. AI must have the ability to learn, access to data and the ability to train itself on the data cost effectively. No automotive marketing companies currently possesses this capability.

A less restrictive definition of AI is a bunch of algorithms that make decisions about data. Those algorithms are just math and code. The math usually includes linear algebra, calculus and probability – stuff that a lot of us studied in college and then forgot. My point is, it’s undergraduate-level math for the most part, not rocket science.

The trickiest part of real AI starts with data. Companies that want to use AI and machine learning, because they know they can benefit dealership marketing from more accurate predictions, need to lay a solid foundation by gathering the right data. The lack of enough data will limit the accuracy their algorithms can produce.

The truth is, most automotive companies don’t have enough data resources to be using real artificial intelligence. The lack of access to consumer data, dealership data and computer power is a big concern. Because artificial intelligence require a lot of large number calculations made the quickest way possible, it also requires a lot of processing power that most automotive companies do not possess.

What is Happening?

Companies like Google and Facebook do have the processing power and more than enough amount of data. Facebook processes 2.5 billion pieces of content and 500+ terabytes of data each day. They are pulling in 2.7 billion Like actions and 300 million photos per day, and it scans roughly 105 terabytes of data each half hour.

It’s no secret Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide. Facebook can profile people that are most likely in the market for a new vehicle and let you target them with ads. They can also mobilize algorithms to let you target look-a-like audiences, people they detect might be auto shoppers.  When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to your inventory too. By churning through all the data, Facebook’s machine learning algorithms learn to understand the characteristics of people that are in the market for a vehicle.

My Conclusion

There are some of course who think that AI marketing is currently available in the automotive industry, and they’d be correct.  Through companies like Facebook.

Facebook vehicle inventory ads can produce a broad reach, great visibility and yield good results for dealers.  If you would like to leverage the power of Facebook’s AI and machine learning advertising platform for a reasonable cost, we can help.

By: Tony French

Filed Under: AIM Team, Artificial Intelligence, Uncategorized Tagged With: Automotive Internet Media, Debunking AI

Is Your Website the Best it Could Be?

September 1, 2016 by Tony

10 REASONS WHY OUR WEBSITES ARE THE BEST IN THE AUTOMOTIVE INDUSTRY:

1. Simplicity, Navigability, Usability
We don’t make users think. We make it obvious and self-explanatory for shoppers on how to use the site.
2. White Space and Design
Complex sites are harder to read, scan and use. Our designs make it easy for a consumer to shop for your inventory. Our goal is to showcase your inventory, products and services.
3. Increased Conversion
By minimizing friction and implementing clear, easy to use lead forms our sites will help you generate more leads.
4. Searchability
Our simple search tool easily helps shoppers find what they are looking for, reduces bounce rates and keeps them on the site longer.
5. Responsive
Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
6. Fast
We don’t squander the shoppers’ patience. Page speed is a critical component of the user experience, it effects your organic ranking and can impact your quality score. Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
7. Dual Language
We have the only one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site. Built from the ground up. No other website can compete.
8. Optimized
Each page of the website is optimized and set up in a way that makes it easy for the search engines.
9. Custom Content
Our website promotes your custom content on the homepage and is built to accommodate a lot of content in a clean, organized manner throughout the site.
10. Flexible
Although our sites are not custom they are very flexible. We work with our clients to build the site that will promote their brand and dealership identity.
It only takes 5 minutes to learn about the best websites in automotive.
CALL TODAY 866.423.0246
CLICK HERE FOR A 15 MINUTE DEMO

Filed Under: Uncategorized Tagged With: Automotive, Automotive Internet Media, Digital Marketing, website, Website Design

CARCLICKS TESTIMONIAL FROM A FORD DEALER

May 31, 2016 by Tony

 

Dealers like Tony Guido recommend the “CarClicks draws more business to our website. We found it to be cost effective and cheaper than our competitors.”

-Tony Guido
Dealer Principal
1. Updates your inventory daily by pulling inventory directly from your dealership website.
2. Promotes your inventory with high priority on a multitude of shopping sites websites and search engines.
3. Drives auto shoppers directly to the vehicle display pages of your dealership website.

4. Helps dealerships sell more vehicles.

Give us 15 minutes and see what CarClicks can do for your dealership’s vehicle sales. Call David Lewis to schedule your demo today or click here!

866.423.0246

 

Filed Under: Uncategorized

Double Your Traffic with CarClicks!

February 19, 2016 by Tony

In most cases, CarClicks will produce twice the traffic looking for your inventory over other marketing programs. We are the most efficient marketing program in the automotive industry. Best cost and best quality.
The CarClicks Twins

Are you looking for a way to get more auto shoppers to your website? Are you looking for a way to get more exposure to your inventory? Are you looking for a way to sell more cars, trucks and SUVs? CarClicks inventory marketing program is the solution you need to sell more vehicles and increase your inventory turn.
CarClicks finds auto shoppers in your market who are searching specifically for the inventory you have on your lot, then drives them to the vehicle display pages (VDPs) of your dealership website.
Give CarClicks a Try

Filed Under: Uncategorized

Chicago Auto Show's First Look for Charity 2016

February 15, 2016 by Tony

Friday night was the First Look for Charity at the Chicago Auto Show. There are 18 different charities raising money for local causes. We accepted an invitation to attend the Catholic Charities Diocese of Joliet. We had great food and drinks and bid on many raffle items.
Two lucky winners drove home new cars. Lincoln gave away a 2016 MKX and  Jeep gave away a 2016 Jeep Renegade.
Automotive Internet Media is proud to be the digital agency for the Chicago Auto Show 2016.
 

Filed Under: Uncategorized Tagged With: Chicago Auto Show, Digital Agengy

AIM’s New CarClicks Marketing Program has Strong Launch

December 3, 2015 by Tony

Chicago IL, September 30, 2012 – Automotive Internet Media’s new CarClicks advertising program exceeds all company expectations in first month.
AIM’s CarClicks program drives auto consumers shopping on independent automotive sites directly to the dealership’s website. Dealership inventory is displayed with priority placement on a network of automotive shopping sites. When auto shoppers click on the dealership’s listing, they are taken directly to the vehicle detail page on the dealership’s website.
“We’ve had an incredible start with the launch of our CarClicks program,” said Tony French, President of Automotive Internet Media. “We had some very good operating dealerships and dealer groups sign up for the new program.”
The program is also gaining popularity with online publishers. The company is in various stages of adding many new automotive shopping websites.
CarClicks is a new way for dealers to get more exposure to their inventory but is leveraging a network of sites that have been providing leads to dealerships for years. Fewer and fewer consumers want to put in their personal information into a 3rd party lead form and feel more comfortable dealing directly with the dealership that has the vehicle they are interested in. CarClicks provides an effective way for dealers to leverage their website that they invest thousands of dollars optimizing with chat features, tracking numbers, lead forms and other tools to help increase conversion.
“Our program is resonating with dealers for three reasons,” French continued. “First, you can track the results in Google analytics and see the traffic that’s being driven to your website. Second, it’s affordable and you can set whatever budget you’d like. The daily spend is entirely up to the dealer. And finally, it’s a month to month agreement and the dealer can either cancel or pause the program whenever they’d like.”
The program works best for stores that understand how to leverage the power of the internet to sell vehicles. Dealerships that use market-pricing and take great photos are getting the best results and more clicks.
Automotive Internet Media is working with a handful of top 20 dealer groups and in discussions with many others. The advertising program has gained quick exposure from many other larger dealerships across the country looking for ways to enhance their online traffic to sell more vehicles.
“Dealers are looking for ways to drive quality traffic to their inventory and website,” said French. And, the best part about CarClicks is it’s a pay for performance program, dealers only get charged when we drive a consumer that is interested in their vehicle to their website.”
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois is a premier full service internet marketing and online advertising agency that focuses exclusively on the automotive industry.
AIM provides a wide array of digital marketing products and services such as search engine optimization (SE0), social media services, search engine marketing (PPC), vehicle video services, lead generation, email marketing and dealership consulting.
AIM encompasses an integrated network of highly specialized automotive consumer websites that drives online traffic and connects digital advertising with their clients’ brand objectives.
With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other products and providing digital marketing services to automotive dealerships.
For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.com

Filed Under: Uncategorized

Automotive Internet Media Launches New CarClicks Marketing Program

December 3, 2015 by Tony

Chicago IL, July 31, 2012 – Automotive Internet Media, a leading provider of internet marketing services to the auto industry launches AIM’s CarClicks to drive more auto shoppers to dealership websites.
AIM’s CarClicks is the first program to offer dealerships the ability to drive auto consumers shopping on independent automotive sites directly to the dealership’s website. Dealership inventory is displayed with priority placement on a network of automotive shopping sites. When auto shoppers click on the dealership’s listing, they are taken directly to the vehicle detail page on the dealership’s website.
“We believe that CarClicks will quickly become one of the most effective and efficient marketing programs in the automotive industry,” said Tony French, President of Automotive Internet Media. “Dealers market their inventory to millions of online shoppers and they only pay a small fee when an actual shoppers in interested in their vehicle.”
Online shoppers who are deep in the sales funnel are taken directly to the dealership site where they have one of many ways of getting in contact with the dealership. The consumer can communicate with the dealership based on the conversion tools on their site (i.e., phone, chat, lead form, etc.). It‘s known that dealer websites are far better at converting sales when compared to 3rd party lead forms and other marketing efforts. CarClicks’ objective is to drive the online shopper directly to the dealership website.
AIM’s CarClicks works like a form of Pay Per Click advertising but only targets auto shoppers who are deep in the purchasing funnel interested in a specific vehicle.
Here’s how it works: The consumer is shopping in one of the CarClicks network of automotive sites; they’ve modified the search results to find a specific make & model around their zip code and are reviewing the many pages of results. Consumers can view the picture of the vehicle, year-make-model, color, mileage & price. If they want to find out more about a particular car they click into the vehicle detail page but instead of landing the consumer on shopping site’s page we drive the consumer directly to the dealership website. When the consumer clicks on a specific car the dealerships is charged a very small fee. It’s very efficient in buying targeted and quality traffic.
“Dealers are tired of paying thousands of dollars for leads that aren’t converting,” French continued. “Our program drives quality, yet inexpensive traffic directly the dealership where consumer’s feels more comfortable communicating with a local business.”
Similar to Pay Per Click programs, AIM’s CarClicks allows dealerships the ability to set a daily ad budget. Once the budget is met, CarClicks no longer drives the consumer to the dealership’s website but continues to promote the vehicle through traditional 3rd party sites vehicle detail page promotion. Dealerships can monitor their daily budget and results through the CarClicks’ backend software and through their website analytics.
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois is a premier full service internet marketing and online advertising agency that focuses exclusively on the automotive industry.
AIM provides a wide array of digital marketing products and services such as search engine optimization (SE0), social media services, search engine marketing (PPC), vehicle video services, lead generation, email marketing and dealership consulting.
AIM encompasses an integrated network of highly specialized automotive consumer websites that drives online traffic and connects digital advertising with their clients’ brand objectives.
With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other products and providing digital marketing services to automotive dealerships.
For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.com

Filed Under: Uncategorized

Automotive Internet Media Offers Internet Marketing Program to Help Dealerships Dominate their Online Market

December 3, 2015 by Tony

Chicago IL, June 2, 2012 – Automotive Internet Media, a leading automotive online marketing company, announced they have enhanced their offerings to provide all their internet marketing services for dealers in one complete package.
Automotive Internet Media offers services in over 10 marketing communication disciplines across numerous strategic platforms. The company continues to provide a la carte offerings based on the need of the dealership but has packaged all their services to provide dealerships a turnkey online marketing solution.
“If a dealership wants to dominate their online market, we can make that happen, “said Tony French, President of Automotive Internet Media. “We have significant experience and expertise dramatically increasing traffic to dealership websites but now we can leverage all our abilities to help dealers be the dominate dealership in their market.”
The company has been providing internet marketing services for the past several years but now has developed a full service package that combines all their offerings in a synergistic program that produces enhanced the results.
“Our programs have successfully helped dealerships in various ways. We help increase dealership website’s page rank and win more online traffic, we help dealers become actively engaged with social media, we create powerful and effective online paid campaigns but now we are taking it one step further and helping the dealership analyze all of their online efforts and shift budgets around to capitalize on the programs that are truly helping them sell more cars,” continued French. “We provide the data and analysis to the dealership to help them see what is successfully working and what is not. If the dealership can reallocate budget from programs that are not helping, to programs that can help them sell more cars and we can track that success then we are doing our job.”
Automotive Internet Media sets up an in-depth monitoring strategy to help the dealership make data-driven decisions. We used analytics to provide the success of all dealerships online marketing programs; our programs and others. The goals are to increase conversion, lower marketing costs and increase sales.
Automotive Internet Media programs include; Search Engine Optimization (SEO), Social Media, SEM – PPC Services, Mobile PPC Services, Retargeting, Reputation Management, Email Marketing, Lead Generation Services, Traffic and Conversion Data Analysis, Video Services, Monthly Reporting, Dealership & BDC Consulting and proprietary programs used to generate online traffic.
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. headquartered in Chicago, Illinois, is a premier full service digital automotive advertising agency and online media company that focuses exclusively on the automotive industry. AIM encompasses an integrated network of highly specialized consumer websites that leverages search engine optimization to drive online traffic and connects digital advertising with their clients’ brand objectives. With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other properties and providing internet marketing services to automotive dealerships.
For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.com

Filed Under: Uncategorized

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