Automotive Internet Media

Video

Drive Sustained Growth with YouTube Shorts for Your Dealership

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Drive Sustained Growth with YouTube Shorts for Your Dealership

Video content is more powerful than ever, and YouTube Shorts have become one of the most effective tools for dealerships to boost channel growth, engagement, and visibility. With over 120 million daily active users, Shorts offer a high-impact way to share your message with minimal effort.

Published: May 30, 2025

Automotive Internet Media | Digital Marketing Agency

YouTube Shorts

Why Should Your Dealership Post YouTube Shorts?

YouTube Shorts are short-form videos (60 seconds or less) that allow you to capture attention quickly, drive viewers to your long-form content, and build a loyal subscriber base. Dealerships using Shorts regularly see:

  • Channel growth
  • Increase in engagement rates
  • Stronger brand awareness

Shorts also open the door for cross-promotion, giving you the ability to create teasers or highlight reels that drive traffic to your full-length videos, such as vehicle walkarounds, service how-to’s, or dealership events.

YouTube Shorts vs. Other Platforms

You might wonder—why choose YouTube Shorts over TikTok or Instagram Reels?

TikTok thrives on trends and viral challenges, driven by an interest-based algorithm that pushes content to broad audiences. Instagram Reels, on the other hand, often echo TikTok trends and lean heavily into influencer-style content, focusing more on quick entertainment than informative or product-focused messaging.

YouTube stands out by offering long-term value and a trusted platform for consistent growth. Shorts not only boost visibility but also drive viewers to your full-length videos. Plus, with the power of Google’s targeting, your content can reach the right audience more effectively.

Wider Reach, More Views

One major edge YouTube Shorts offers is a higher reach. Unlike TikTok, which shows content to only a fraction of your followers, YouTube pushes Shorts to ALL of your subscribers, increasing visibility with every upload.

According to Search Engine Land, “YouTube Shorts now reach 2 billion monthly users and generate approximately 70 billion daily views.” For auto dealers, that’s a massive audience ready to discover your inventory, service specials, or community events you participate in or host.

What Kind of Shorts Drive Website Traffic for Car Dealerships?

YouTube Shorts can be a powerful tool for dealerships, not just for brand awareness or engagement, but for driving actual traffic to your website and inventory pages. The most effective Shorts tend to focus on freshly arrived vehicles, quick highlights of key features, tech or safety demos, service tips, or brief recaps of dealership events. The key is pairing each Short with a clear, compelling call to action, such as “View this vehicle now on our website” or “Schedule your test drive today.” By consistently posting these bite-sized videos and linking viewers directly to relevant inventory or service pages, dealerships can generate real interest and funnel potential buyers straight to their digital showroom.

Ready to Get Started?

If you’re interested in adding YouTube Shorts to your dealership’s video marketing strategy, Automotive Internet Media can help. Whether you need full-service support, video content creation, or on-site production anywhere in the Chicagoland area, we’ve got you covered. Our team in Hinsdale, IL is ready to help your dealership unlock its full video potential and attract more viewers today. Contact us now to learn more about how we can take your content strategy to the next level or visit our website to learn more about the video services we offer.

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Elevate Your Dealership Video Production with Automotive Internet Media

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Elevate Your Dealership Video Production with Automotive Internet Media

In today’s fast-paced digital landscape, video is no longer optional—it’s essential. Automotive Internet Media helps Chicagoland dealerships stand out with high-impact video production that captures attention, builds trust, and drives results. Whether you’re showcasing a new model, promoting a sales event, or introducing your team, our tailored video services are designed to elevate your brand and connect with car shoppers in a powerful, visual way.

Published: May 22, 2025

Automotive Internet Media | Digital Marketing Agency

Automotive Video Production

In the competitive world of automotive sales, standing out online is more important than ever. Video content has become one of the most effective ways to engage potential buyers, showcase your inventory, and build trust with your local community. At Automotive Internet Media, we specialize in professional video production services tailored specifically for car dealerships throughout the Chicagoland area.

Why Video Production Matters for Car Dealerships

Video marketing is one of the most powerful ways to capture attention. Today’s shoppers want to see vehicles up close, learn about dealership events, and build a connection with the people behind the brand. By using short, high-quality videos, your dealership can:

  • Showcase vehicle features in an engaging, visual way
  • Highlight special promotions and monthly offers
  • Share dealership news and upcoming events
  • Introduce your sales team and build customer trust
  • Provide dynamic footage from special events or community activities

These videos not only enhance your website and social channels but also boost your online visibility and lead generation efforts.

Professional Video Production in Chicago, IL

Our Video Production Services — Tailored for Your Dealership

At Automotive Internet Media, our experienced production team offers a full range of video services designed to meet your dealership’s unique needs:

  • Vehicle Feature Highlights: Quick, engaging clips that spotlight the latest models and their top features.
  • Dealership News & Events: Capture and share the excitement of sales events, new inventory arrivals, and community involvement.
  • Team Highlight Videos: Help customers put faces to names with personalized introductions to your staff.
  • Special Event Footage: From charity drives to grand openings, we cover your special moments with professional quality.
  • Monthly Offer Commercials: Promote your latest specials with custom commercials designed to convert viewers into customers.

We take pride in creating videos that are visually compelling, to the point, and optimized for digital platforms.

Serving the Chicagoland Area

We’re proud to be based in Hinsdale, Illinois, and serve car dealerships throughout the Chicagoland region. Whether you’re in Chicago proper or the surrounding suburbs, our team is ready to come to your location and produce custom videos that elevate your marketing strategy.

Recent Posts

Automotive Internet Media Interview with ACV Auctions

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AIM’s President and Co-Founder, Tony French, talks with the Regional Director of Sales at @acvauction, Tony Dipanni. Both discuss how ACV’s 20 minute auctions on your dealership’s lot can help grow your sales during a Chicago Automobile Trade Association event. Check out more details here: www.acvauctions.com

More about AIM: Automotive Internet Media is a premier digital marketing agency serving the automotive industry. Our suite of products includes CarClicks, Data Driven Targeting and Social Clicks. Subscribe to our YouTube channel and check out our website for more information, at www.aimyes.com

AIM One-Stop Shop

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A Look Under the Hood
We are better than your average digital marketing company.  We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales.
The Best Mix of Marketing Services
Full Service:  Let us take the driver’s seat and drive more traffic to your dealership.  Our full service option lets us help you achieve your over-arching goals using some of the best digital marketing practices including, original website content, social media, SEO, display and retargeting ads, pay per click advertising and more!
Conquest Email Marketing:  You might want to make a U-turn if your dealership isn’t currently utilizing email marketing.  But AIM’s email marketing is not something you’ll find using standard email marketing services.  Our Supercharged email marketing services offer data to dominate your market and increase sales.
Email Newsletters: Living in a digital age, it is important to make sure you are in your customer’s eyes consistently.  AIM’s email marketing allows you to send all your specials and information without having to do the work—we take care of it all!  You’ll expect to have a quick turnaround, a flexible design and high ROI.
Pay Per Click (PPC): Paid search advertising is a great way to drive more traffic to your dealership.  This service allows customers to find your inventory and dealership.  Market your dealership and inventory with AIM’s PPC services.
Retargeting: Leverage your traffic coming to your website and capture those visitors who have expressed an interest in your inventory but didn’t make it to check out.  The consumer will then receive online ads for your dealership with our placement of code.
Search Engine Optimization (SEO): SEO is an investment and it’s an investment a dealership should highly consider.  It will increase your customer base, your sales, your dealership’s reviews and your visibility on the web.
Social Media: Today it is important and a necessity to have a social presence.  Join the conversation with your customers!  We’re ready to do the work for you by managing your social presence while you sell and service cars.
Video Production:  Expand your brand today with video.  Use video to promote your vehicles, sales and services with YouTube pre-roll.  Let us turn your vision into a reality while we represent you and your dealership.
Web Design: Let us set your business apart from others in the automotive market with a customized, responsive website.  To top it off, we offer a one-stop dealership website experience with a dual language site.  With the click of one button your English site can switch to Spanish.

CarClicks Testimonial from a Buick Dealer

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Bill Haggerty Buick GMC and many other dealers across the country leverage CarClicks to increase monthly vehicle sales. CarClicks has proven to be the most effective digital marketing and linking program in the automotive industry.

“The CarClicks program has been very successful. It has driven more phone calls, more leads and we are seeing more people walk in the door.”
– Bill Haggerty
Dealer Principle

Haggerty also expressed how CarClicks has given customers more exposure to their inventory and brought more shoppers to their dealership site.
How CarClicks Works:
1. Updates your inventory daily by pulling inventory directly from your dealership website.
2. Promotes your inventory with high priority on a multitude of shopping sites websites and search engines.
3. Drives auto shoppers directly to the vehicle display pages of your dealership website.

4. Helps dealerships sell more vehicles.

Give us 15 minutes and see what CarClicks can do for your dealership’s vehicle sales. Call David Lewis to schedule your demo today or click here!

866.423.0246

 

2016 Chicago Auto Show: Day Two

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February was an exciting time for us here at Automotive Internet Media because of the 2016 Chicago Auto Show, which ran from February 13th – 21st.
While visiting the show, we enjoyed checking out all the latest vehicles. In addition, we were fortunate enough to talk to many car lovers, young and old, to gain their opinions!
See all the fun we had on day two!

Want to learn how we can link prospective car buyers like those from the Chicago Auto Show to your dealer website? Check out CarClicks today and schedule your CarClicks challenge!

The importance of video on your website

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Text is the primary form of communication on the internet. Website visitors love to digest small, concise amounts of 140 character information (tweets). But there are times when you can’t sum up a complex idea into that small of a space. That is where video comes in. Video keeps a user’s attention in order to feed them with the lengthy amount of info that they might not have read otherwise.
Video can also add some dynamics to your website. Without visual stimulation, a website can end up looking like a big, intimidating block of text. Just like images, video can break up your site so the text can be laid out in those small digestible chunks. Video can also provide extra content, giving an interested viewer more of a reason to stay on your website. Adding content to your site gives the viewer something to explore and gives your brand personality. Videos and images can paint a picture of what you and your brand are all about. Video gives you a great opportunity to let a potential consumer get to know who you are as a company, what your mission statement might be, or the values that your organization holds true.
The mix of spoken word, testimonials, and visual imagery can provide a unique and honest look into what your company stands for and how you operate. It can humanize your organization by seeing real people talk about your company and its philosophy. You don’t want your company to be another faceless enterprise whose goals and true motives are unclear; you want your company to feel like a friend or a neighbor – a person you trust and respect. Video can help create that image for you by doing something as simple as seeing a representative or a satisfied client talk about the experience with your company.
With the amount of options for entertainment there are on the internet, you have to do all you can to keep the viewer interested. Having a few different kinds of media on your page is a simple and an effective way to get people to your site and keep them there longer, while potentially generating more sales and more business in the process.