You may (or may not) have noticed Google’s new update to desktop search results. When searching on Google recently – since February 19th to be exact – the Google ads on the right side have disappeared from desktop view. Instead of three ads being shown at the top of the Google search with a few on the right side as well, there are now four ads being displayed at the top. Three more text ads will also show at the bottom of the search results pages (SERPs), removing about 30% of previously available ad space. So, does these mean that
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Archives for Google
Breaking Down the Difference: CarClicks vs. Traditional Pay Per Click Marketing
You may be wondering if you have a CarClicks account, do you really need a pay per click presence, or vice versa? Or, do you even need either of these advertising mediums? We recommend having both, and not because CarClicks is our product! The benefits will outweigh the costs, and you will sell more cars. It’s that simple. We’ll break down the two strategies so it’s easier to understand the differences, as it can get kind of confusing when you start hearing acronyms like PPC, CPC, SRP, and VDP. We’re confident you’ll see why each of these services will be
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