Archives for cost per click

Diving into Google’s New Ad Layout on Desktop Search Results

You may (or may not) have noticed Google’s new update to desktop search results. When searching on Google recently – since February 19th to be exact – the Google ads on the right side have disappeared from desktop view. Instead of three ads being shown at the top of the Google search with a few on the right side as well, there are now four ads being displayed at the top. Three more text ads will also show at the bottom of the search results pages (SERPs), removing about 30% of previously available ad space. So, does these mean that
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