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Automotive Marketing – Leverage More Markets to Get to More Buyers

More and more car dealers are starting to truly grasp that the internet is the most powerful way to market their dealership and advertise their inventory. For years, dealerships would check the box. “Yep, I’ve got my inventory in Autotrader and I’ve got that internet thing all covered.” It used to be that progressive dealerships would venture outside that paradigm but now we see that most dealerships have to do more online to compete. There are many good products and services in the market to help dealers win the online consumer but when you boil it all down it comes down to very
Read More Partners with AIM to Deliver Auto Shoppers Directly To Dealership Websites, the automotive portal owned and operated by the Chicago Automobile Trade Association (CATA), is partnering with Automotive Internet Media (AIM) to help CATA dealer members get more exposure to vehicle inventory and dealership websites. “Automotive portals are fantastic for helping auto shoppers find vehicles,” said Tony French, president of AIM. “ is terrific for Chicagoland auto shoppers because they can see every dealership’s inventory without going back and forth between other sites. is provided free to CATA dealers and has become a clearinghouse for Chicago area automotive information.” Until now, worked like most other automotive portals. When
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Sam Swope of Sam Swope Auto Group Dies at 88

Philanthropist and founder of Kentucky’s largest auto dealership, Sam Swope, died Tuesday, December 9th, surrounded by his family and friends. He was 88 years old. Swope bought his first small dealership in 1952, and turned it into the 69th largest auto group in the country. He was also a natural salesman, with the ability to turn all situations into wildly successful opportunities. In January 1959 when a propane truck exploded and burned down one of Swope’s Elizabethtown centers, he took a photo of all his cars lined up in front the rubble, and published it in a newspaper ad with
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