• Skip to main content

Automotive Internet Media

  • PRODUCTS
    • CarClicks
    • AudienceView
    • LawClicks
  • AGENCY
    • Automotive SEO
    • Paid Search
    • Social
    • Video
    • CTV/OTT
    • Email
    • Conquest Email
    • Hispanic Digital Marketing
    • Websites
  • ABOUT US
    • Our Story
    • DriveChicago.com
  • RESOURCES
    • Blog
    • Industry News
    • Case Studies
  • CONTACT US
  • 312.473.0024

Archives for December 2015

Why Increasing Your Social Media Activity Matters

December 30, 2015 by Tony

Social Media is no longer just a suggested trend in the world of Automotive – it’s expected! From deciding where to get their vehicles serviced to shopping around for a new car, customers are turning to social now more than ever to make a highly researched and informed decision. So to help you out, AIM put together some of the best social tips and tricks that we used here in 2015.
1. Facebook Services
First, we’ll let you in on a HUGE secret. It’s no mystery that Facebook holds significant clout when it comes to Social Media. With 1.1 billion ACTIVE users alone, it’s a great tool to not only advertise to your customers, but to keep in touch and join the conversation. However, starting just last month, Facebook quietly began testing a site to rival Yelp, facebook.com/services. It takes the highest rated local businesses with Facebook reviews and ratings, and compiles them into one easy to use interface. But how do we know that it’s going to be big? Just look at the numbers. Yelp stock has already dropped 9% since the quiet Facebook Services release. It’s now more important than ever to make sure your Facebook business page is updated, relevant, and monitored daily to respond to requests, tend to negative reviews, and to continue to build your audience and customer base.
2. The more unique the better
You don’t want your profiles to seem like they’re ran by robots, and be sure to avoid all spam and automated services! Instead, get photos, videos, and customer involvement whenever possible. Staff member have a birthday? Be sure to share it! Somebody bring a pet into the office? Share that too! Will you be part of or sponsoring any local events? Be sure everybody knows! We’ve also seen dealers take great photos of customers with their new vehicles, and have great success encouraging them share the photo with their family and friends, and tag themselves. It’s quick and easy free promotion for your business – what more could you ask for?
3. Everybody loves contests and coupons
Your customers love saving money, and participating in competitions! Use your social media channels to offer special coupons on parts and services, or use a coupon as a prize in a contest surrounding auto trivia, dealership trivia, photo contests on Instagram, or any other contest you can think of!
Like these tips but don’t know where to start? Or maybe you don’t have time in your day to keep up or even think about starting? That’s where we come in. Let AIM take care of it all for you. We’ll do the work, you take the credit and get all the sales. Join our list of happy full-service clients, and contact us today!

Filed Under: social media Tagged With: facebook, social media

How to Take Control of Your Online Presence

December 22, 2015 by Tony

When you search for your company or brand online, what pops up? Chances are, your social accounts and reviews show up first. What are people saying about you and how can you change this? Well, here’s the bad news: it’s harder and more time consuming than just a click of a mouse, but the good news is that there are steps you can take over time to improve your digital presence. Here are some tips.
1. Have a plan
Before you take a step to better your digital presence, it’s important to first have an action plan. What is the message you are trying to convey? What is your company’s mission? How are you different from your competition? What makes you better? These are all good questions to ask yourself before you begin any advertising or content creation. Otherwise, your brand could be confusing to customers and will eventually get lost in a sea of competitors.
2. Content creation
There are many different forms of content that should be used online, such as blog articles packed with links and keywords, social media posts that engage your followers, online advertising that leads the right kind of customers to your inventory or brand, and website content that ranks organically.
Blog articles should have completely original content so your site is not penalized for plagiarism or duplicate content. The articles should also include relevant keywords in order to rank organically in Google for those keywords. If images are included, make sure they have alt text associated with them so bots can scan the image and know what it is (since they cannot read images).
Social media posts should be personal, timely, and engaging. Be sure to respond to all customer comments, even negative, as this presents you in a personable light instead of as a large company with no face. Facebook advertising is also beneficial if you would like to target a specific audience with your advertisement for a very reasonable CPC.
If your online advertisements are not eye-catching and unique, they’ll be lost in the clutter. If they are search ads, they should have the proper text for a small space that will effectively attract a customer. If they are display or retargeting ads, they should stand out from the webpage and entice the customer to click the link. Focus on being creative but not going too over-the-top graphically. Oh, and don’t forget to triple check the text for spelling mistakes!
The content on your website is just as important, if more important than everything we discussed above. Your website needs to convey to Google what you do and where you do it clearly so your site will rank organically. Outdated content with mistakes and a disorganized order will harm you in the long run.
3. Packaging your message
Communicating the right message is essential across all channels so your customers know what to expect, what your mission is, and are able to decide if they would like to do business with you. With a plethora of options for customers to go to, you need to make sure you are definitely different from your peers, whether that be through pricing, customer service, or the overall customer experience at your store. In addition, be sure this message is consistent across all of your marketing channels and that your staff is educated and able to deliver this message to customers.

All of this may seem like it would take a couple of full-time employees to handle. No need to worry, though. AIM has you covered. Give us a call today to see how we can help you improve your digital presence better than you thought possible – you won’t have to worry about a thing.

Filed Under: social media, Tips Tagged With: online, ppc, presence, social media

The importance of video on your website

December 15, 2015 by Tony

Text is the primary form of communication on the internet. Website visitors love to digest small, concise amounts of 140 character information (tweets). But there are times when you can’t sum up a complex idea into that small of a space. That is where video comes in. Video keeps a user’s attention in order to feed them with the lengthy amount of info that they might not have read otherwise.
Video can also add some dynamics to your website. Without visual stimulation, a website can end up looking like a big, intimidating block of text. Just like images, video can break up your site so the text can be laid out in those small digestible chunks. Video can also provide extra content, giving an interested viewer more of a reason to stay on your website. Adding content to your site gives the viewer something to explore and gives your brand personality. Videos and images can paint a picture of what you and your brand are all about. Video gives you a great opportunity to let a potential consumer get to know who you are as a company, what your mission statement might be, or the values that your organization holds true.
The mix of spoken word, testimonials, and visual imagery can provide a unique and honest look into what your company stands for and how you operate. It can humanize your organization by seeing real people talk about your company and its philosophy. You don’t want your company to be another faceless enterprise whose goals and true motives are unclear; you want your company to feel like a friend or a neighbor – a person you trust and respect. Video can help create that image for you by doing something as simple as seeing a representative or a satisfied client talk about the experience with your company.
With the amount of options for entertainment there are on the internet, you have to do all you can to keep the viewer interested. Having a few different kinds of media on your page is a simple and an effective way to get people to your site and keep them there longer, while potentially generating more sales and more business in the process.

Filed Under: Video Tagged With: video

Three Reasons Why You Need CarClicks

December 4, 2015 by Tony

  1. You need to sell more cars, trucks, and SUV’s– This is the goal for every dealership and CarClicks can help by driving in-market auto shoppers directly to the vehicle display pages of your dealership website, for LESS than our competition!
  2. You need to get more from your advertising dollars – You’re spending a lot of money on advertising and not getting enough traffic. CarClicks is cost effective – at only $2.25 a customer, you can spend less money and generate more quality traffic. You pay for performance, not placement.
  3. You need flexibility with your advertising – You don’t want to be locked down with long-term contracts and expensive budgets. CarClicks offers month to month contracts and you set the monthly budget, giving you the flexibility to spend more or less depending on what your advertising needs are.

What are you waiting for? Call us now (630-847-4100) for a 15 minute online demo!

Filed Under: CarClicks Tagged With: AIM, carclicks

AIM’s New CarClicks Marketing Program has Strong Launch

December 3, 2015 by Tony

Chicago IL, September 30, 2012 – Automotive Internet Media’s new CarClicks advertising program exceeds all company expectations in first month.
AIM’s CarClicks program drives auto consumers shopping on independent automotive sites directly to the dealership’s website. Dealership inventory is displayed with priority placement on a network of automotive shopping sites. When auto shoppers click on the dealership’s listing, they are taken directly to the vehicle detail page on the dealership’s website.
“We’ve had an incredible start with the launch of our CarClicks program,” said Tony French, President of Automotive Internet Media. “We had some very good operating dealerships and dealer groups sign up for the new program.”
The program is also gaining popularity with online publishers. The company is in various stages of adding many new automotive shopping websites.
CarClicks is a new way for dealers to get more exposure to their inventory but is leveraging a network of sites that have been providing leads to dealerships for years. Fewer and fewer consumers want to put in their personal information into a 3rd party lead form and feel more comfortable dealing directly with the dealership that has the vehicle they are interested in. CarClicks provides an effective way for dealers to leverage their website that they invest thousands of dollars optimizing with chat features, tracking numbers, lead forms and other tools to help increase conversion.
“Our program is resonating with dealers for three reasons,” French continued. “First, you can track the results in Google analytics and see the traffic that’s being driven to your website. Second, it’s affordable and you can set whatever budget you’d like. The daily spend is entirely up to the dealer. And finally, it’s a month to month agreement and the dealer can either cancel or pause the program whenever they’d like.”
The program works best for stores that understand how to leverage the power of the internet to sell vehicles. Dealerships that use market-pricing and take great photos are getting the best results and more clicks.
Automotive Internet Media is working with a handful of top 20 dealer groups and in discussions with many others. The advertising program has gained quick exposure from many other larger dealerships across the country looking for ways to enhance their online traffic to sell more vehicles.
“Dealers are looking for ways to drive quality traffic to their inventory and website,” said French. And, the best part about CarClicks is it’s a pay for performance program, dealers only get charged when we drive a consumer that is interested in their vehicle to their website.”
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois is a premier full service internet marketing and online advertising agency that focuses exclusively on the automotive industry.
AIM provides a wide array of digital marketing products and services such as search engine optimization (SE0), social media services, search engine marketing (PPC), vehicle video services, lead generation, email marketing and dealership consulting.
AIM encompasses an integrated network of highly specialized automotive consumer websites that drives online traffic and connects digital advertising with their clients’ brand objectives.
With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other products and providing digital marketing services to automotive dealerships.
For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.com

Filed Under: Uncategorized

Automotive Internet Media Launches New CarClicks Marketing Program

December 3, 2015 by Tony

Chicago IL, July 31, 2012 – Automotive Internet Media, a leading provider of internet marketing services to the auto industry launches AIM’s CarClicks to drive more auto shoppers to dealership websites.
AIM’s CarClicks is the first program to offer dealerships the ability to drive auto consumers shopping on independent automotive sites directly to the dealership’s website. Dealership inventory is displayed with priority placement on a network of automotive shopping sites. When auto shoppers click on the dealership’s listing, they are taken directly to the vehicle detail page on the dealership’s website.
“We believe that CarClicks will quickly become one of the most effective and efficient marketing programs in the automotive industry,” said Tony French, President of Automotive Internet Media. “Dealers market their inventory to millions of online shoppers and they only pay a small fee when an actual shoppers in interested in their vehicle.”
Online shoppers who are deep in the sales funnel are taken directly to the dealership site where they have one of many ways of getting in contact with the dealership. The consumer can communicate with the dealership based on the conversion tools on their site (i.e., phone, chat, lead form, etc.). It‘s known that dealer websites are far better at converting sales when compared to 3rd party lead forms and other marketing efforts. CarClicks’ objective is to drive the online shopper directly to the dealership website.
AIM’s CarClicks works like a form of Pay Per Click advertising but only targets auto shoppers who are deep in the purchasing funnel interested in a specific vehicle.
Here’s how it works: The consumer is shopping in one of the CarClicks network of automotive sites; they’ve modified the search results to find a specific make & model around their zip code and are reviewing the many pages of results. Consumers can view the picture of the vehicle, year-make-model, color, mileage & price. If they want to find out more about a particular car they click into the vehicle detail page but instead of landing the consumer on shopping site’s page we drive the consumer directly to the dealership website. When the consumer clicks on a specific car the dealerships is charged a very small fee. It’s very efficient in buying targeted and quality traffic.
“Dealers are tired of paying thousands of dollars for leads that aren’t converting,” French continued. “Our program drives quality, yet inexpensive traffic directly the dealership where consumer’s feels more comfortable communicating with a local business.”
Similar to Pay Per Click programs, AIM’s CarClicks allows dealerships the ability to set a daily ad budget. Once the budget is met, CarClicks no longer drives the consumer to the dealership’s website but continues to promote the vehicle through traditional 3rd party sites vehicle detail page promotion. Dealerships can monitor their daily budget and results through the CarClicks’ backend software and through their website analytics.
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois is a premier full service internet marketing and online advertising agency that focuses exclusively on the automotive industry.
AIM provides a wide array of digital marketing products and services such as search engine optimization (SE0), social media services, search engine marketing (PPC), vehicle video services, lead generation, email marketing and dealership consulting.
AIM encompasses an integrated network of highly specialized automotive consumer websites that drives online traffic and connects digital advertising with their clients’ brand objectives.
With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other products and providing digital marketing services to automotive dealerships.
For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.com

Filed Under: Uncategorized

Automotive Internet Media Offers Internet Marketing Program to Help Dealerships Dominate their Online Market

December 3, 2015 by Tony

Chicago IL, June 2, 2012 – Automotive Internet Media, a leading automotive online marketing company, announced they have enhanced their offerings to provide all their internet marketing services for dealers in one complete package.
Automotive Internet Media offers services in over 10 marketing communication disciplines across numerous strategic platforms. The company continues to provide a la carte offerings based on the need of the dealership but has packaged all their services to provide dealerships a turnkey online marketing solution.
“If a dealership wants to dominate their online market, we can make that happen, “said Tony French, President of Automotive Internet Media. “We have significant experience and expertise dramatically increasing traffic to dealership websites but now we can leverage all our abilities to help dealers be the dominate dealership in their market.”
The company has been providing internet marketing services for the past several years but now has developed a full service package that combines all their offerings in a synergistic program that produces enhanced the results.
“Our programs have successfully helped dealerships in various ways. We help increase dealership website’s page rank and win more online traffic, we help dealers become actively engaged with social media, we create powerful and effective online paid campaigns but now we are taking it one step further and helping the dealership analyze all of their online efforts and shift budgets around to capitalize on the programs that are truly helping them sell more cars,” continued French. “We provide the data and analysis to the dealership to help them see what is successfully working and what is not. If the dealership can reallocate budget from programs that are not helping, to programs that can help them sell more cars and we can track that success then we are doing our job.”
Automotive Internet Media sets up an in-depth monitoring strategy to help the dealership make data-driven decisions. We used analytics to provide the success of all dealerships online marketing programs; our programs and others. The goals are to increase conversion, lower marketing costs and increase sales.
Automotive Internet Media programs include; Search Engine Optimization (SEO), Social Media, SEM – PPC Services, Mobile PPC Services, Retargeting, Reputation Management, Email Marketing, Lead Generation Services, Traffic and Conversion Data Analysis, Video Services, Monthly Reporting, Dealership & BDC Consulting and proprietary programs used to generate online traffic.
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. headquartered in Chicago, Illinois, is a premier full service digital automotive advertising agency and online media company that focuses exclusively on the automotive industry. AIM encompasses an integrated network of highly specialized consumer websites that leverages search engine optimization to drive online traffic and connects digital advertising with their clients’ brand objectives. With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other properties and providing internet marketing services to automotive dealerships.
For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.com

Filed Under: Uncategorized

AIM hosts Chicago DigitalCON at the Chicago Automobile Trade Association

December 3, 2015 by Tony

Chicago IL, April 19, 2012 – Automotive Internet Media, a leading automotive online marketing company, announced today they are hosting Chicago DigitalCON on May 9-10th at the Chicago Automobile Trade Association. The inaugural Chicago DigitalCON will bring the industry’s best digital subject matter experts from around the country to share the latest online strategies to help dealerships learn ways to enhance their online marketing.

Chip Perry, CEO of Autotrader.com, will deliver the conference’s keynote presentation on Wednesday the 9th at 1:00 PM. Mr. Perry’s vast industry insights will set the tone for a great mix of speakers that will deliver the latest strategies and best practices being used today by leading dealerships around the country.

“Chicago DigitalCON is a great way for Midwest dealers to learn the latest online marketing strategies without the expense and time it takes to travel to other digital conferences,” said Tony French, President of Automotive Internet Media. “We invited some of the best industry experts to present at our conference on topics we felt were relevant to dealers today.”

The conference will provide insights on some of the hottest digital marketing topics in the industry – Social Media, SEO, Internet Marketing, Optimizing your BDC Departments, Managing Online Reviews, Chat, Mobile and more.

Chicago DigitalCON was developed for dealer principles and general managers who want to learn how to leverage the internet to sell more cars. The conference will provide the attendees the answer to the question, “Is my dealership doing the right things to increase our market share.”
“Many Dealers and General Managers delegate the responsibilities for their digital marketing to others. However in most cases the person they delegate those responsibilities to does not have the time to really learn the best practices or aren’t in a position to get those practices implemented at the dealership,” said French. “This conference is 100% geared for the Dealer or General Manager to spend a day and a half learning what other great operating dealerships around the country are doing to sell more cars. And more importantly, to see if their dealership is doing the right things today.”

The conference will be held at the Chicago Automobile Trade Association’s fantastic facility in Oakbrook Terrace. The space is limited and seats for the conference will likely sell out. All seats will be offered on a first come bases. Early bird pricing for the conference is only $199 for both days until April 25th. You can register at www.chicagodigitalcon.com and pay by check or credit card.

About Automotive Internet Media, Inc.

Automotive Internet Media, Inc. headquartered in Chicago, Illinois, is a premier integrated media and lead distribution company. AIM encompasses an integrated network of highly specialized consumer websites that leverages search engine optimization to drive online traffic and connects digital advertising with their clients’ brand objectives. With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other properties and providing digital marketing services to automotive dealerships.

For additional information please contact Tony French at tony@automotiveinternetmedia.com or visit www.automotiveinternetmedia.net

Filed Under: Uncategorized

  • Page 1
  • Page 2
  • Page 3
  • Go to Next Page »
  • PRODUCTS
  • AGENCY
  • ABOUT US
  • RESOURCES
  • CONTACT US
  • 312.473.0024

aimyes.com uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalit...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT