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Why Your Dealership Should Care About Google’s New AI Mode

Google’s AI Mode, launched nationwide in May 2025, is changing how people search for vehicles, service, and dealership information. For dealerships, adapting to this shift is no longer optional. This blog breaks down what AI Mode is and why it matters for your business.

Published: June 2, 2025

Automotive Internet Media | Digital Marketing Agency

What Is AI Mode and How Does It Work?

In May 2025, Google officially rolled out AI Mode to all U.S. searchers, and it’s a game-changer for how people find information online. After its initial release in Search Labs back in March 2025, AI Mode is now fully integrated into Search, and its data will start appearing in Google Search Console.

Powered by Gemini 2.5, AI Mode uses advanced reasoning, multimodal understanding and natural conversation abilities to handle even the most complex questions. Users can type, talk, snap a photo or upload an image to search. In return, AI Mode delivers intelligently summarized answers with links, visuals and context – all tailored to what the user is asking.

So, why should your car dealership care? Because AI Mode isn’t just changing how people search, it’s changing what they see when they do.

How AI Mode Impacts Automotive Search

Let’s say a shopper searches for: “2025 Chevy Traverse features,” AI Mode doesn’t just return a list of blue links anymore. Instead, it provides a detailed overview of the vehicle, including key specs and technology highlights. It also surfaces up to 15 relevant websites with information about the 2025 Chevy Traverse, showcasing three top sources up front, from reputable sites such as Car and Driver and Chevrolet with an option to expand and view all 15.

In contrast, if you run a test search on Google for “2025 Chevy Traverse features,” you’ll now see a Google AI Overview appear at the top of the results. This summary includes key information related to your search, followed by product listings from local dealerships. On the right-hand side, Google also highlights a few relevant websites, such as Chevrolet.com and YouTube, where users can explore more detailed content.

When you search for “2024 Ford F-150 for sale near me,” AI Mode pulls up a list of local dealerships, complete with their Google Business Profiles shown below. You’ll also see vehicle listings from sites like TrueCar and Ford’s official website, including options available in areas like Hinsdale, Illinois. AI Mode allows shoppers to compare different trim levels, features and pricing to find the right fit for their needs and budget. A map view shows where each dealership is located, and a panel on the right highlights the top three websites to explore further.

On the other hand, if you run a test search on Google for “2024 Ford F-150 for sale near me,” Google presents a series of product listings showcasing available vehicles from local dealerships. These results often include sponsored ads from nearby dealers, followed by additional listings and locations of local dealerships that sell that specific make—such as Ford, in your area.

How to Get Your Dealership Website AI Mode Ready

To stay visible in AI-driven search like Google’s new AI Mode, you’ll need more than traditional SEO. Here’s a quick roadmap:

1. Create AI-Friendly Content
Structure your content to answer common questions clearly. Use natural, conversational keywords like “best SUV under $40K” or “does the 2025 Silverado have Super Cruise?” Highlight your dealership’s credibility with reviews, testimonials, and helpful blog posts.
2. Boost Your Technical SEO
Add schema markup (like FAQ and product data) so AI can better understand your site. Make sure your site loads fast, looks great on mobile and uses clear headings and accurate alt text on images.
3. Use AI Tools to Your Advantage
Leverage AI to create and refresh content, find long-tail keywords, and optimize your Google Business Profile with current offers and inventory. Use AI platforms to stay on top of reviews and respond quickly.
4. Keep Content Fresh
Regular updates show relevance. Keep your pages, blogs, and listings current—and ask AI tools how your site shows up in search to spot new optimization opportunities.

Ready to Show Up in AI Mode?

The future of search is here – and it’s personalized, conversational and smarter than ever. Dealerships that adapt now will be the ones shoppers see first when AI Mode delivers results.

Want to learn how your dealership can improve visibility in AI-powered search? Contact Automotive Internet Media today. Our team is ready to help you optimize your digital presence for this next evolution of search.

Debunking Artificial Intelligence in Automotive Marketing

The buzz word “Artificial Intelligence” (AI) is becoming a popular marketing term in the automotive industry, especially within the last couple years. With advancements in technology, it would appear feasible for companies to be deploying AI to dealership marketing strategies. But are they? Or, is it just a marketing strategy?

What is AI?

According to Google the definition of artificial intelligence is: 1, a branch of computer science dealing with the simulation of intelligent behavior in computers. 2, the capability of a machine to imitate intelligent human behavior.

True AI is a machine that exhibits behavior at least as skillful and flexible as humans. AI must have the ability to learn, access to data and the ability to train itself on the data cost effectively. No automotive marketing companies currently possesses this capability.

A less restrictive definition of AI is a bunch of algorithms that make decisions about data. Those algorithms are just math and code. The math usually includes linear algebra, calculus and probability – stuff that a lot of us studied in college and then forgot. My point is, it’s undergraduate-level math for the most part, not rocket science.

The trickiest part of real AI starts with data. Companies that want to use AI and machine learning, because they know they can benefit dealership marketing from more accurate predictions, need to lay a solid foundation by gathering the right data. The lack of enough data will limit the accuracy their algorithms can produce.

The truth is, most automotive companies don’t have enough data resources to be using real artificial intelligence. The lack of access to consumer data, dealership data and computer power is a big concern. Because artificial intelligence require a lot of large number calculations made the quickest way possible, it also requires a lot of processing power that most automotive companies do not possess.

What is Happening?

Companies like Google and Facebook do have the processing power and more than enough amount of data. Facebook processes 2.5 billion pieces of content and 500+ terabytes of data each day. They are pulling in 2.7 billion Like actions and 300 million photos per day, and it scans roughly 105 terabytes of data each half hour.

It’s no secret Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide. Facebook can profile people that are most likely in the market for a new vehicle and let you target them with ads. They can also mobilize algorithms to let you target look-a-like audiences, people they detect might be auto shoppers. When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to your inventory too. By churning through all the data, Facebook’s machine learning algorithms learn to understand the characteristics of people that are in the market for a vehicle.

My Conclusion

There are some of course who think that AI marketing is currently available in the automotive industry, and they’d be correct. Through companies like Facebook.

Facebook vehicle inventory ads can produce a broad reach, great visibility and yield good results for dealers. If you would like to leverage the power of Facebook’s AI and machine learning advertising platform for a reasonable cost, we can help.

Artificial Intelligence