Automotive Internet Media

Archives for September 2016

SAVE THE GORILLAS, USE CARCLICKS

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GORILLAS ARE ENDANGERED

Did you know in recent years the gorilla populations have experienced habitat loss, different diseases, poaching and even abuse by local car dealerships?  Gorillas are considered endangered, and if you’re reading this with a gorilla outside your window, you may want to hear our solution.
AIM’s CarClicks program allows you to help these endangered gorillas all while bringing more auto shoppers through your doors.  Promote your dealership and inventory with the most efficient advertising program in the auto industry.
Rely on CarClicks to get more traffic to your dealership with conquest email marketing, instead of gorillas persuading drive-by traffic.
 

 
Make a positive impact today; it only takes 15 minutes to learn more.
CALL TODAY 866.423.0246

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3 Reasons Why Classified Sites Still Matter

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3 Reasons Why Classified Sites Still Matter

If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I buy the product from Amazon. Other times I just use Amazon as a search tool and buy direct from the company’s website.
Multiple studies and stock prices indicate that I’m not alone.
The same is true for car shopping. Today’s sales funnel has arguably evolved over the years but one thing is constant. When the typical auto shopper gets low in the funnel and ready to buy, they shop automotive classified sites.
Automotive classified sites provide consumers a place to shop and compare thousands of vehicles, models, equipment and price. It’s just easier for the consumer.
Many car dealers and their team members believe Autotrader.com and Cars.com are the only sites consumers shop. Sure these two sites have built good brands in the automotive industry but they are by far not the only sites consumers shop. Actually, because of Google’s constant algorithm changes, other sites are becoming increasingly important and relevant.
Advertising only on Autotrader.com or Cars.com is like only advertising on ABC or NBC and ignoring the other 500 plus television channels. The other channels have solid audiences as well. Same with many other automotive classified sites.
Actually, there are a number of automotive classified sites that perform great.
Here are three key reasons that classified sites should be a part of every dealer’s online marketing efforts:
1. Be Everywhere
Inventory distribution to multiple automotive shopping sites allows your vehicles to be promoted to millions of more auto shoppers. Limiting your exposure to only a couple classified sites reduces the chances of a shopper finding the exact vehicle you have on your lot that meets their needs. As long as the site is sending your traffic and/or leads that are interested in your inventory there is no downside, all upside. Only more exposure.
2. Affordable
OK, I understand the escalating costs of a couple of the more well-known classified sites. However, that shouldn’t stop you from having a dedicated budget for classified advertising. It’s important to just manage your budget wisely. After getting your inventory listed in a category that actually gets it viewed, do you need to spend more? In most cases I don’t believe you do. The law of diminishing returns kicks in when you devote too much budget to one site. Spread the love. Get more sites working for you. CarClicks inventory marketing program distributes your inventory to many automotive sites and only charges you when a customer is interested in your car. You only get charged when a client is sent to your vehicle detail page on your website. This gets your inventory
3. Inventory Turn
Increasing inventory turn is just a fancy way of saying more sales. Three pillars of increasing sales are having the right inventory, at the right price, with the right exposure. Automotive classified sites provide dealers the ability to promote their inventory to millions of monthly online shoppers. The average vehicle is in stock for 53 days and gets looked at online less than 20 times but if you can get your inventory viewed online between 20 to 30 times it will turn 29% faster. And, if you can get your inventory viewed over 30 times it will turn 44% faster. Getting more visibility on your inventory is the single most important factor in making a sale.
Now for the pitch. CarClicks marketing program will pull your inventory from your website daily and promote your vehicles to a network of automotive sites that get over 20 million monthly auto shoppers. Dealerships are only charged when we link a shopper from an automotive classified site directly to your website.
I encourage dealerships to determine if their advertising budget is being leveraged properly to get the most exposure without spending more budget.

AIM One-Stop Shop

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A Look Under the Hood
We are better than your average digital marketing company.  We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales.
The Best Mix of Marketing Services
Full Service:  Let us take the driver’s seat and drive more traffic to your dealership.  Our full service option lets us help you achieve your over-arching goals using some of the best digital marketing practices including, original website content, social media, SEO, display and retargeting ads, pay per click advertising and more!
Conquest Email Marketing:  You might want to make a U-turn if your dealership isn’t currently utilizing email marketing.  But AIM’s email marketing is not something you’ll find using standard email marketing services.  Our Supercharged email marketing services offer data to dominate your market and increase sales.
Email Newsletters: Living in a digital age, it is important to make sure you are in your customer’s eyes consistently.  AIM’s email marketing allows you to send all your specials and information without having to do the work—we take care of it all!  You’ll expect to have a quick turnaround, a flexible design and high ROI.
Pay Per Click (PPC): Paid search advertising is a great way to drive more traffic to your dealership.  This service allows customers to find your inventory and dealership.  Market your dealership and inventory with AIM’s PPC services.
Retargeting: Leverage your traffic coming to your website and capture those visitors who have expressed an interest in your inventory but didn’t make it to check out.  The consumer will then receive online ads for your dealership with our placement of code.
Search Engine Optimization (SEO): SEO is an investment and it’s an investment a dealership should highly consider.  It will increase your customer base, your sales, your dealership’s reviews and your visibility on the web.
Social Media: Today it is important and a necessity to have a social presence.  Join the conversation with your customers!  We’re ready to do the work for you by managing your social presence while you sell and service cars.
Video Production:  Expand your brand today with video.  Use video to promote your vehicles, sales and services with YouTube pre-roll.  Let us turn your vision into a reality while we represent you and your dealership.
Web Design: Let us set your business apart from others in the automotive market with a customized, responsive website.  To top it off, we offer a one-stop dealership website experience with a dual language site.  With the click of one button your English site can switch to Spanish.

Is Your Website the Best it Could Be?

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10 REASONS WHY OUR WEBSITES ARE THE BEST IN THE AUTOMOTIVE INDUSTRY:

1. Simplicity, Navigability, Usability
We don’t make users think. We make it obvious and self-explanatory for shoppers on how to use the site.
2. White Space and Design
Complex sites are harder to read, scan and use. Our designs make it easy for a consumer to shop for your inventory. Our goal is to showcase your inventory, products and services.
3. Increased Conversion
By minimizing friction and implementing clear, easy to use lead forms our sites will help you generate more leads.
4. Searchability
Our simple search tool easily helps shoppers find what they are looking for, reduces bounce rates and keeps them on the site longer.
5. Responsive
Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
6. Fast
We don’t squander the shoppers’ patience. Page speed is a critical component of the user experience, it effects your organic ranking and can impact your quality score. Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
7. Dual Language
We have the only one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site. Built from the ground up. No other website can compete.
8. Optimized
Each page of the website is optimized and set up in a way that makes it easy for the search engines.
9. Custom Content
Our website promotes your custom content on the homepage and is built to accommodate a lot of content in a clean, organized manner throughout the site.
10. Flexible
Although our sites are not custom they are very flexible. We work with our clients to build the site that will promote their brand and dealership identity.
It only takes 5 minutes to learn about the best websites in automotive.
CALL TODAY 866.423.0246
CLICK HERE FOR A 15 MINUTE DEMO