Automotive Internet Media

website

Is Your Website the Best it Could Be?

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10 REASONS WHY OUR WEBSITES ARE THE BEST IN THE AUTOMOTIVE INDUSTRY:

1. Simplicity, Navigability, Usability
We don’t make users think. We make it obvious and self-explanatory for shoppers on how to use the site.
2. White Space and Design
Complex sites are harder to read, scan and use. Our designs make it easy for a consumer to shop for your inventory. Our goal is to showcase your inventory, products and services.
3. Increased Conversion
By minimizing friction and implementing clear, easy to use lead forms our sites will help you generate more leads.
4. Searchability
Our simple search tool easily helps shoppers find what they are looking for, reduces bounce rates and keeps them on the site longer.
5. Responsive
Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
6. Fast
We don’t squander the shoppers’ patience. Page speed is a critical component of the user experience, it effects your organic ranking and can impact your quality score. Not only are our sites built for a variety of devices, they are designed to be well-organized and easy to use.
7. Dual Language
We have the only one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site. Built from the ground up. No other website can compete.
8. Optimized
Each page of the website is optimized and set up in a way that makes it easy for the search engines.
9. Custom Content
Our website promotes your custom content on the homepage and is built to accommodate a lot of content in a clean, organized manner throughout the site.
10. Flexible
Although our sites are not custom they are very flexible. We work with our clients to build the site that will promote their brand and dealership identity.
It only takes 5 minutes to learn about the best websites in automotive.
CALL TODAY 866.423.0246
CLICK HERE FOR A 15 MINUTE DEMO

4 Things to Know When Developing a Website

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1. Purpose

When creating a website, the most important thing that must be distinguished from day one is the purpose behind creating the website. For example, if the website is for displaying car inventory, then the website should be designed with that in mind. If the website is being created to serve as a blog, then the website should be built differently than a car inventory website would, such as the type of platforms or how the navigation is laid out.

2. Navigation

Every website should be using the three click method. The three click method means that a user should be able to get to any page on the website in three clicks or less. Also, the website should flow all together so when the user is clicking through the site they don’t get lost and leave the website.

3. Usability

Usability is important because if a customer is on your site and wants to get more information about a specific vehicle, the idea would be to have a quick and easy way to find the contact form. With a contact form that is easily found on the website, the dealer will be able to get the information that they need and you won’t lose a potential sale because the customer couldn’t find the form.

4. Responsiveness

In today’s world, customers use many different ways to access the internet, with the most common being computers, phones, and tablets. Because of this, every website has to have the ability to be viewed on different screen sizes without being dis-proportioned.  In order to get the message across on all platforms, a website must be responsive. What this means is that the website knows what type of screen is being used and what design should be used on a certain display.
At AIM, we are knowledgeable on the process of creating great, functional websites for any industry’s needs.  Give us a call today to see how we can transform your website and increase your traffic as a result.

Written by: Kyle Paetschow, Front End Engineer

The dos and don’ts of creating effective website banners

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With deals changing every few weeks in the automotive world, you have keep your website banners updated by displaying  your offers clearly while using the best graphics. If not, the viewer may be less likely to stay on your website or give you their business. People nowadays start their car search online before anything else, so it’s important to keep all your deals updated.
Be timely.
Although some dealers may not get their monthly deals from the OEM until a few days into each month, it’s important to make sure your dealership is removing deals off your site when they expire. If they aren’t taken down in a timely fashion, customers may get confused if you can’t offer them the same deal they’ve seen on your website. We suggest you let your internet provider (or whoever is in charge of maintaining your site) know when to take down the expired banner deals. It’s also a great idea to have a few generic banners on the site just so there’s something live in between switching out current deals.
Be clear.
The deals should not only be current, but they should be clear and prominent. If you add too much text or distracting items to the banners, then they may get overlooked. Customers are less likely to stay on your website if they don’t easily see or understand what your dealership currently has to offer. Each banner also needs a clear call to action button prompting the shopper to look at your current online inventory.
Be bold.
A banner also needs to have the best graphics variable. If a car is pixilated or a picture is incorrect, you could be pushing a customer away from your dealership and towards your competition. The vibrant colored cars usually look best on banners and they also help draw attention to them.
If you make sure to follow all these simple website banner guidelines, your website will not only flow better, but it will look better. The more appealing your site looks, the more clients you will draw in. At AIM, we make sure to achieve all these points when helping you update your website banners. Give us a call to learn more.