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Why Your Dealership Should Care About Google’s New AI Mode

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Why Your Dealership Should Care About Google’s New AI Mode

Google’s AI Mode, launched nationwide in May 2025, is changing how people search for vehicles, service, and dealership information. For dealerships, adapting to this shift is no longer optional. This blog breaks down what AI Mode is and why it matters for your business.

Published: June 2, 2025

Automotive Internet Media | Digital Marketing Agency

How AI Mode Can Impact Your Dealership

What Is AI Mode and How Does It Work?

In May 2025, Google officially rolled out AI Mode to all U.S. searchers, and it’s a game-changer for how people find information online. After its initial release in Search Labs back in March 2025, AI Mode is now fully integrated into Search, and its data will start appearing in Google Search Console.

Powered by Gemini 2.5, AI Mode uses advanced reasoning, multimodal understanding and natural conversation abilities to handle even the most complex questions. Users can type, talk, snap a photo or upload an image to search. In return, AI Mode delivers intelligently summarized answers with links, visuals and context – all tailored to what the user is asking.

So, why should your car dealership care? Because AI Mode isn’t just changing how people search, it’s changing what they see when they do.

How AI Mode Impacts Automotive Search

AI Mode Test Search

Let’s say a shopper searches for: “2025 Chevy Traverse features,” AI Mode doesn’t just return a list of blue links anymore. Instead, it provides a detailed overview of the vehicle, including key specs and technology highlights. It also surfaces up to 15 relevant websites with information about the 2025 Chevy Traverse, showcasing three top sources up front, from reputable sites such as Car and Driver and Chevrolet with an option to expand and view all 15.

Google Search

In contrast, if you run a test search on Google for “2025 Chevy Traverse features,” you’ll now see a Google AI Overview appear at the top of the results. This summary includes key information related to your search, followed by product listings from local dealerships. On the right-hand side, Google also highlights a few relevant websites, such as Chevrolet.com and YouTube, where users can explore more detailed content.

AI Mode Test Search

When you search for “2024 Ford F-150 for sale near me,” AI Mode pulls up a list of local dealerships, complete with their Google Business Profiles shown below. You’ll also see vehicle listings from sites like TrueCar and Ford’s official website, including options available in areas like Hinsdale, Illinois. AI Mode allows shoppers to compare different trim levels, features and pricing to find the right fit for their needs and budget. A map view shows where each dealership is located, and a panel on the right highlights the top three websites to explore further.

Google Search

On the other hand, if you run a test search on Google for “2024 Ford F-150 for sale near me,” Google presents a series of product listings showcasing available vehicles from local dealerships. These results often include sponsored ads from nearby dealers, followed by additional listings and locations of local dealerships that sell that specific make—such as Ford, in your area.

How to Get Your Dealership Website AI Mode Ready

To stay visible in AI-driven search like Google’s new AI Mode, you’ll need more than traditional SEO. Here’s a quick roadmap:

  • 1. Create AI-Friendly Content
     Structure your content to answer common questions clearly. Use natural, conversational keywords like “best SUV under $40K” or “does the 2025 Silverado have Super Cruise?” Highlight your dealership’s credibility with reviews, testimonials, and helpful blog posts.
  • 2. Boost Your Technical SEO
     Add schema markup (like FAQ and product data) so AI can better understand your site. Make sure your site loads fast, looks great on mobile and uses clear headings and accurate alt text on images.
  • 3. Use AI Tools to Your Advantage
     Leverage AI to create and refresh content, find long-tail keywords, and optimize your Google Business Profile with current offers and inventory. Use AI platforms to stay on top of reviews and respond quickly.
  • 4. Keep Content Fresh
     Regular updates show relevance. Keep your pages, blogs, and listings current—and ask AI tools how your site shows up in search to spot new optimization opportunities.

Ready to Show Up in AI Mode?

The future of search is here – and it’s personalized, conversational and smarter than ever. Dealerships that adapt now will be the ones shoppers see first when AI Mode delivers results.

Want to learn how your dealership can improve visibility in AI-powered search? Contact Automotive Internet Media today. Our team is ready to help you optimize your digital presence for this next evolution of search.

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Drive Sustained Growth with YouTube Shorts for Your Dealership

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Drive Sustained Growth with YouTube Shorts for Your Dealership

Video content is more powerful than ever, and YouTube Shorts have become one of the most effective tools for dealerships to boost channel growth, engagement, and visibility. With over 120 million daily active users, Shorts offer a high-impact way to share your message with minimal effort.

Published: May 30, 2025

Automotive Internet Media | Digital Marketing Agency

YouTube Shorts

Why Should Your Dealership Post YouTube Shorts?

YouTube Shorts are short-form videos (60 seconds or less) that allow you to capture attention quickly, drive viewers to your long-form content, and build a loyal subscriber base. Dealerships using Shorts regularly see:

  • Channel growth
  • Increase in engagement rates
  • Stronger brand awareness

Shorts also open the door for cross-promotion, giving you the ability to create teasers or highlight reels that drive traffic to your full-length videos, such as vehicle walkarounds, service how-to’s, or dealership events.

YouTube Shorts vs. Other Platforms

You might wonder—why choose YouTube Shorts over TikTok or Instagram Reels?

TikTok thrives on trends and viral challenges, driven by an interest-based algorithm that pushes content to broad audiences. Instagram Reels, on the other hand, often echo TikTok trends and lean heavily into influencer-style content, focusing more on quick entertainment than informative or product-focused messaging.

YouTube stands out by offering long-term value and a trusted platform for consistent growth. Shorts not only boost visibility but also drive viewers to your full-length videos. Plus, with the power of Google’s targeting, your content can reach the right audience more effectively.

Wider Reach, More Views

One major edge YouTube Shorts offers is a higher reach. Unlike TikTok, which shows content to only a fraction of your followers, YouTube pushes Shorts to ALL of your subscribers, increasing visibility with every upload.

According to Search Engine Land, “YouTube Shorts now reach 2 billion monthly users and generate approximately 70 billion daily views.” For auto dealers, that’s a massive audience ready to discover your inventory, service specials, or community events you participate in or host.

What Kind of Shorts Drive Website Traffic for Car Dealerships?

YouTube Shorts can be a powerful tool for dealerships, not just for brand awareness or engagement, but for driving actual traffic to your website and inventory pages. The most effective Shorts tend to focus on freshly arrived vehicles, quick highlights of key features, tech or safety demos, service tips, or brief recaps of dealership events. The key is pairing each Short with a clear, compelling call to action, such as “View this vehicle now on our website” or “Schedule your test drive today.” By consistently posting these bite-sized videos and linking viewers directly to relevant inventory or service pages, dealerships can generate real interest and funnel potential buyers straight to their digital showroom.

Ready to Get Started?

If you’re interested in adding YouTube Shorts to your dealership’s video marketing strategy, Automotive Internet Media can help. Whether you need full-service support, video content creation, or on-site production anywhere in the Chicagoland area, we’ve got you covered. Our team in Hinsdale, IL is ready to help your dealership unlock its full video potential and attract more viewers today. Contact us now to learn more about how we can take your content strategy to the next level or visit our website to learn more about the video services we offer.

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CarClicks Inventory Marketing Q1 2025 Results

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CarClicks Inventory Marketing Q1 2025 Results

In today’s competitive auto market, it’s not enough to rely solely on traditional digital marketing tactics. You need a targeted, data-driven approach to reach the right shoppers at the right time, and that’s exactly what CarClicks delivers.

Published: May 22, 2025

Automotive Internet Media | Digital Marketing Agency

Q1 2025 CarClicks Results

Q1 2025 CarClicks Results

CarClicks is our flagship inventory marketing product designed to help auto dealers reach serious, low-funnel car buyers. Using exclusive auto shopper data, CarClicks identifies highly engaged, in-market shoppers based on their shopping behavior and intent. Our technology platforms deliver personalized digital ads, placing your inventory directly in front of the right buyers, at the right time.

No matter who manages your advertising budget, it’s critical to consistently engage new potential customers. CarClicks Inventory Marketing allows you to allocate a specific portion of your budget to drive maximum inventory exposure, generate more VDPs, and reach the most auto shoppers in a highly cost-effective way.

Q1 2025 Performance Highlights


We’re proud to share that in the first quarter of 2025, CarClicks delivered 9,143,613 Vehicle Detail Page (VDP) views for our dealer partners. Even better, we maintained strong cost efficiency, with the average cost per VDP around $0.75. Our campaigns reached shoppers across thousands of high-traffic domains, maximizing visibility and engagement. These results speak for themselves—CarClicks remains a powerful tool for dealers looking to boost exposure and drive more qualified traffic to their inventory.

Let’s Connect

Ready to Take Your Inventory Marketing Further? Discover how CarClicks can help you maximize your ad budget, increase inventory visibility, and connect with more serious car buyers. Visit us online to learn more or contact us to get started today.

Recent Posts

Google Ad CPC Inflation in 2025

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Google Ad CPC Inflation in 2025

Google ad CPCs are rising in 2025. Get the details on how much ad costs have increased and see how it could be impacting your ad strategy.

Published: April 23, 2025

Automotive Internet Media | Digital Marketing Agency

Google ads cpc

Digital marketing costs can fluctuate, especially as the global economy changes. One trend advertisers are seeing this year is Google ad CPC inflation. Understanding this trend is crucial for automotive dealers. As costs change, one must evaluate the impact on expected outcomes and performance benchmarks. This article will delve into why Google Ad CPC inflation is happening, Google ads pricing trends, and strategies to manage advertising costs.

Understanding Google Ad CPC Inflation

A Google Ad CPC, or Cost-Per-Click, is the amount advertisers pay when users click their ads. In 2025, advertisers have seen increases in this across industries, including automotive. This inflation means higher costs to reach potential customers, thus a lower amount of results for the same budget. However, have performance targets decreased to account for this? Probably not. So dealers must spend more to maintain outcomes or adjust their advertising strategy.

The Current State of Google Ad CPC Inflation

Search Engine Land reviewed both Alphabet’s prior year data as well as their own client account data. They found that the average annual CPC increase from Google’s reports from 2019-2024 was 2.33%. However, when they assessed their own data, across industries, compared to this year they found an average CPC increase of 11.75%.

Automotive Internet Media has also seen rising Google CPC costs for search campaigns in 2025.

Factors Driving Google Ad CPC Inflation

Several factors contribute to Google Ad CPC inflation. Increased competition for keywords and search volume is a major driver. Economic factors, such as general inflation, impact advertising budgets. Finally, changes in Google’s own algorithms and ad formats can affect bidding, further altering ad pricing. These dynamics influence how costs fluctuate, making it vital for automotive dealers to stay updated and agile in their strategies.

Impact on Automotive Dealers

Automotive dealers are already feeling the pressure of looming tariffs and rising advertising costs are just a further challenge for dealerships in 2025. If a dealer heavily relies on Google to drive advertising traffic then Google CPC inflation is definitely affecting results.

How should a dealer navigate these challenges?

One way is to diversify their advertising strategy. Advertising on additional channels can help with efficiency. Specifically adding in a product like CarClicks that sends quality in-market shoppers to dealer inventory at a lower cost than most Google clicks is a successful approach. CarClicks is a great addition to a dealer’s marketing strategy, especially in times they need to further maximize ROI.

Conclusion: Staying Competitive in the Digital Economy

Understanding Google ad CPC inflation is crucial for dealerships to maximize their digital marketing budgets. By adopting strategic approaches, dealers can optimize costs effectively as the market changes and drive better results – even as costs increase.

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With CPO Sales Rising, Does Your Dealership See the Same Trend?

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CPO Sales

After what seems like a slower start to the year, certified pre-owned vehicle sales are on the rise in most recent months. This current trend in the automotive industry is great news for dealerships all across the United States.

With approximately 233,540 certified pre-owned (CPO) sales reported in April, the month was up 6% year-over-year. (Data Point Report) The year-to-date CPO sales are up about 2% according to the same report.

So why the sudden trend you might ask? With recent market trends like rising interest rates, credit tightening, and the recent discussions about tariffs, consumers are making a shift to pre-owned vehicles when they are looking for their next vehicle purchase.

Auto shoppers are being pushed toward the used vehicle market, and they like the value that a certified pre-owned vehicle can give them, as well as the price the vehicles are listed at. More dealerships are starting to see the rise in CPO sales this year.

According to an article in AutoRemarketing, “Cox Automotive is expecting to see the CPO sales gains continue to grow further this year with the certified market poised to reach its ninth straight record”. It appears that this trend is not slowing down anytime soon.

Is your dealership not selling as much certified pre-owned vehicles like the trend shows? Try out CarClicks today and see how we can help you sell more used vehicles. Promote your used inventory to more shoppers looking for a CPO and start increasing your sales.

CarClicks Inventory Marketing is a great way your dealership can drive in quality traffic to your website and help you get behind the CPO sales trend for 2019. Take the CarClicks Challenge and start seeing results!

 

Can Your Current Marketing Hack It?

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We Challenge You to Assess Your Marketing

This lumberjack doesn’t know jack! Don’t be like Jack and work hard but produce less. Keep your axes sharp to make sure you are more productive than other dealerships.

Moral of the Story

You can be lulled into a false sense of productivity by not getting the most out of your marketing budget. Wise dealers are using CarClicks to keep their marketing sharp at all times.

How does CarClicks help dealers dominate their market? With intuitive dynamic inventory advertising across a premium network.

Contact us to schedule an online demo!

It only takes 15 minutes to learn more about how you can increase the traffic to your dealership website!

 

Shark Bait

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You want marketing with a bite? CarClicks Inventory Marketing hunts highly engaged auto shoppers with a powerful impact.

DON’T BE A PRETENDER!

CHOOSE CARCLICKS INVENTORY MARKETING!

While other marketing is just treading water, CarClicks’ predator-like abilities attacks unprovoked consumers that can be found in the market for a vehicle.

CarClicks has no known predators other than, on very rare occasion, the non-digitally focused general manger. CarClicks Inventory Marketing is arguably the industry’s primary predator of online auto shoppers. We hunt fast and agile shoppers that are lower in the funnel.

Take the CarClicks Challenge to measure how powerful and forceful of an impact we can make for your dealership.

Not sure what the challenge exactly is? Reach out to us for a free demo on how to increase your online leads ASAP!

 

Revolutionize Your Dealership’s Advertising

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Revolutionize The Way Your Automotive Digital Advertising can be Delivered

Revolutionize Your Dealership's Advertising

Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget.

 

To reach auto shoppers with marketing in today’s digital climate, dealerships need highly accurate and relevant advertising campaigns. Multiple touch points from different channels usually precede the purchase of a new or used vehicle. In the digital environment, the consumer-purchasing funnel might involve touch points from channels such as paid search (i.e., Google AdWords, CarClicks Inventory Marketing, etc.), social media (e.g., Facebook ads) and email campaigns. This makes it important to understand the complex customer journey across marketing channels prior to a vehicle purchase.

 

Consumers are multitasking with different devices which lowers the attention towards each channel and thus complicates the dealership’s ability to get the attention of the shopper to their ad promotion. For example, a shopper may be watching TV and shift attention back and forth between their smartphone and TV. Today, consumers are getting bombarded with ads from different channels on different devices, which can be overwhelming causing them to block their attention to the ads.

 

We at Automotive Internet Media, Inc. saw an opportunity in the automotive industry to build an advertising product that moves from mass advertising to individual-level personalized vehicle ads that breaks through the clutter and grabs the auto shoppers’ attention.

 

We have built a product that leverages proprietary algorithms to determine auto shoppers that are most likely ready to buy. We place the code on your website that allows us to create an individual user profile for each shopper that visits the dealership website. Our algorithms are enhanced with machine learning and big data; note that I didn’t say artificial intelligence!

 

Once we determine the individuals to target, we begin delivering ads. Data Driven Targeting drives new sales by serving dynamic personalized inventory ads to attract and inspire each auto shopper. We target those auto shoppers at the right moment in their purchasing process.

 

It is also very important to recognize the auto shoppers across different devices. Over 72% of buyers use at least 2 devices and switch at least 3 times before they purchase. Our cross-device matching technology and a shopper identify graph ensure we deliver an integrated ad experience which helps gain efficiency in ad delivery, costs and results.

 

Media buy is critical for success. Our ads are served on the largest network of premium publishers in the automotive industry. Other networks may have more publishers, but Data Driven Targeting has better ad placement on higher quality websites.

 

Data Driven Targeting will increase auto shopper engagement, efficiency and consumer purchase behavior. Data Driven Targeting is one of the most effective products in automotive marketing by enabling personalized vehicle offering to every visiting auto shopper.

 

Convert auto shoppers and maximize sales with Data Driven Targeting.