At AIM, we have a great staff and we want to share some fun facts about our fun team. This month, meet one of our newest team members, Colleen Moran, who is our Digital Account Manager.
Where did you attend school and for what?
I went to school out west at the University of Colorado at Boulder. At CU I studied Communication and was also in the Technology Arts & Media program, where I received a certificate in Digital Media.
-Played water polo
-skied every weekend
What is your favorite past-time activity or hobby?
I love the outdoors. I do not have a favorite, I love trying new things, being active outside (biking, hiking, snowboarding, playing sports, and seeing shows). I also like crafting… (panting, coloring, etc.)
What is your favorite part of being the Digital Account Manager at AIM?
I like working with the team as a whole but also getting out of the office and working directly with the clients. There is no better feeling than a happy client and knowing you helped drive engagement for them.
If you could be any car, what would you be and why?
The 2016 Jeep Wrangler. I would forgo the doors and top at all times. I would be this car because it is rugged and can handle any and all outdoor adventures.
Q: What’s the most important thing you’ve learned working in the marketing industry?
This is a hard question.
I have learned that technology and google are huge. Digital marketing is about being up-to-date on how consumers are using the internet and then adjusting/evolving to their behavior, while also considering how the medium is unique (i.e.: google)
Check back every month to learn more about our team and what makes them great!
AIM
AIM Attends NADA
We recently attended The National Automobile Dealers Association’s (NADA) Convention and Expo in Las Vegas on March 31st through April 3rd. The NADA represents all franchised new car dealers before congress, federal agencies, the media and public among many others. They also represent nearly 16,500 new car and truck dealers domestically and internationally.
During the NADA Convention and Expo, the weekend was filled with exciting workshops, keynote speakers and networking. Some of this year’s keynote speakers included Bill Fox, 2015 NADA Chairman, Jeff Foxworthy, Comedian and Entertainer, Peyton Manning, Quarterback for Denver Broncos and many others. The busy weekend did not disappoint us; in fact, we took some great insight away from the event.
Some of the most exciting news involved the automotive industry and the mobile internet. There has been a lot of news on mobile involving automotive. It goes without saying that everyone has a mobile device, so searching for their next vehicle is likely to happen on their mobile. This is exciting in our world of automotive marketing. “Website traffic is 50% mobile, 50% desktop. For advertising, we’re seeing 60% ads are mobile. Why is that? You get a better ROI when you target these mobile users. Dealers can’t afford to ignore this huge opportunity for engagement,” according to PureCars CEO and Co-Founder, Jeremy Anspach and Trace Pryzybylowicz from Facebook’s auto team during Thursday workshop.
We also got some facts from Peter Leto, Google’s Dealer Jumpstart Strategist, on the future of auto sales and dealerships. We already knew the mobile user experience is important, but this workshop really honed in on understanding the new ways people are using their mobile devices when it comes to a car dealership. We learned that 75 percent of auto purchaser research is done digitally. These are really exciting facts but also important facts that your dealership should consider when marketing.
If you are looking to jump into some really exciting times in automotive marketing, we can help get your dealership started. Join us during this essential time of digital automotive marketing.
2016 Chicago Auto Show: Day Two
February was an exciting time for us here at Automotive Internet Media because of the 2016 Chicago Auto Show, which ran from February 13th – 21st.
While visiting the show, we enjoyed checking out all the latest vehicles. In addition, we were fortunate enough to talk to many car lovers, young and old, to gain their opinions!
See all the fun we had on day two!
Want to learn how we can link prospective car buyers like those from the Chicago Auto Show to your dealer website? Check out CarClicks today and schedule your CarClicks challenge!
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- You need to sell more cars, trucks, and SUV’s– This is the goal for every dealership and CarClicks can help by driving in-market auto shoppers directly to the vehicle display pages of your dealership website, for LESS than our competition!
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