Automotive Internet Media

AIM

AIM Attends NADA

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We recently attended The National Automobile Dealers Association’s (NADA) Convention and Expo in Las Vegas on March 31st through April 3rd. The NADA represents all franchised new car dealers before congress, federal agencies, the media and public among many others. They also represent nearly 16,500 new car and truck dealers domestically and internationally.
During the NADA Convention and Expo, the weekend was filled with exciting workshops, keynote speakers and networking. Some of this year’s keynote speakers included Bill Fox, 2015 NADA Chairman, Jeff Foxworthy, Comedian and Entertainer, Peyton Manning, Quarterback for Denver Broncos and many others. The busy weekend did not disappoint us; in fact, we took some great insight away from the event.
Inside the NADA Expo

Some of the most exciting news involved the automotive industry and the mobile internet. There has been a lot of news on mobile involving automotive. It goes without saying that everyone has a mobile device, so searching for their next vehicle is likely to happen on their mobile. This is exciting in our world of automotive marketing. “Website traffic is 50% mobile, 50% desktop. For advertising, we’re seeing 60% ads are mobile. Why is that? You get a better ROI when you target these mobile users. Dealers can’t afford to ignore this huge opportunity for engagement,” according to PureCars CEO and Co-Founder, Jeremy Anspach and Trace Pryzybylowicz from Facebook’s auto team during Thursday workshop.
We also got some facts from Peter Leto, Google’s Dealer Jumpstart Strategist, on the future of auto sales and dealerships. We already knew the mobile user experience is important, but this workshop really honed in on understanding the new ways people are using their mobile devices when it comes to a car dealership. We learned that 75 percent of auto purchaser research is done digitally. These are really exciting facts but also important facts that your dealership should consider when marketing.
NADA Events
If you are looking to jump into some really exciting times in automotive marketing, we can help get your dealership started. Join us during this essential time of digital automotive marketing.

2016 Chicago Auto Show: Day Two

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February was an exciting time for us here at Automotive Internet Media because of the 2016 Chicago Auto Show, which ran from February 13th – 21st.
While visiting the show, we enjoyed checking out all the latest vehicles. In addition, we were fortunate enough to talk to many car lovers, young and old, to gain their opinions!
See all the fun we had on day two!

Want to learn how we can link prospective car buyers like those from the Chicago Auto Show to your dealer website? Check out CarClicks today and schedule your CarClicks challenge!

Three Reasons Why You Need CarClicks

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  1. You need to sell more cars, trucks, and SUV’s– This is the goal for every dealership and CarClicks can help by driving in-market auto shoppers directly to the vehicle display pages of your dealership website, for LESS than our competition!
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