Automotive Internet Media

Archives for March 2016

A Better Search with JSON-LD

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What JSON-LD Can Do for Your Marketing

If you have heard of Schema, then you have probably heard of the new format, JSON-LD or should we say the much, much easier format of Schema. We can help you figure out what it is, how it helps and how Google uses it.  Get a better search with JSON-LD.

How it works:

If you have sat and added Schema to your website pages, blogs, etc. you know how time consuming it can be. However, rest assured that the new Java Script Object Notation for Linked Data (JSON-LD), is here to cut down on the time spent optimizing your web content. Basically, JSON-LD is an easy way to give your pages rich snippets by adding the basic JSON-LD code to your page. Literally, it is a copy, paste and insert process. If you think of linking within content, it is the same process when linking data with JSON-LD.

Rich Snippets:

Here’s an example: as we type in a certain make or model car into our Google search bar, results appear which are populated snippets. These snippets are generated by Schema or the new simple format, JSON-LD and are considered “rich snippets”. Some of these rich snippets that appear may even have images included.

Don’t Wait to Get Started:

Need help getting started with JSON-LD or don’t know where to start when optimizing your content or products on your website? We can help! See how we can take your dealership’s marketing to the next level with full-service marketing including the new JSON-LD format.

Top 3 Tips to Take Your Email Marketing from 0 to 60

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Email marketing is an important tool for dealerships to utilize to reach customers. Here are the top 3 tips from Automotive Internet Media to get the most out of your email marketing.
1. Consider your Subject Line
What would entice someone to open your email? The subject should describe the contents, but also be appealing to make the recipient want to read more. It is also important to avoid words that may make your message seem like spam.
2. Update your Database
Make sure your email list isn’t stale. This will ensure a majority of your emails are deliverable and do not bounce. Thresholds regarding bounce rates, unsubscribes, and abuse complaints have been set by Internet Service Providers. If these are exceeded, your email account may be suspended.
3. Include Thoughtful Content
Send your subscribers interesting relevant content. Featuring the month’s specials is great for advertising. However, think about including other unique sections. Some ideas include pictures from a recent community event your dealership participated in or an article about the latest cool car on the market. Providing valuable clickable links and buttons will attract the recipient to interact with your content.
If you are interested in taking your dealership’s marketing to the next level, contact Automotive Internet Media for more information about email newsletters and advertising.

Automotive Internet Media Saved Endangered Gorillas

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In recent decades the gorilla populations have been affected by habitat loss, disease, poaching and abuse by local car dealerships. Gorillas are our closest living relatives after chimpanzees and bonobo. Gorillas are considered endangered and there have been extreme measures taken to protect these mammals from extinction.
Car dealers across the country have been using gorillas to promote their dealership and inventory. Over the past few years, auto dealers have faced a flurry of accusations about overworked and underpaid gorillas in their marketing departments. According to a gorilla protection group, car dealers have used gorillas to stand in front of their dealerships to attract attention to their inventory. In some cases, gorillas have been made to stand on the roof of the dealership for weeks at a time.
Automotive Internet Media has a solution to protect these gorillas so they can be released back into their habitat where they are meant to be.  CarClicks inventory marketing program is giving these gorillas’ their freedom, click this link to learn more.
In place of gorillas trying to persuade drive by traffic to the dealership, CarClicks finds online shoppers and drives them to the dealership website.
“CarClicks is the most efficient advertising program in the auto industry. CarClicks finds in-market auto shoppers and links them directly to the vehicle display pages of our dealership website. Since we started using CarClicks we’ve dramatically increased our website traffic and have been selling more cars. We also ensure there are no gorillas working in our marketing department. We feel much better about the gorillas and are saving a ton of money on gorilla food,” said a general manager that commented on anonymity.
While you are feeling good about saving gorillas all around the nation, you will also be promoting your inventory online to in-market auto shoppers – linking them directly to the vehicle display pages that will help you sell more cars, trucks and SUVs. CarClicks has proven to outperform all gorillas and other linking programs and will complement the best optimized PPC campaigns in the auto industry.
For those dealers looking to make a positive impact on gorilla conservation and to improve their cars sales, contact us today!