At AIM, we have a great staff and we want to share some fun facts about our fun team. This month, meet one of our newest team members, Colleen Moran, who is our Digital Account Manager.
Where did you attend school and for what?
I went to school out west at the University of Colorado at Boulder. At CU I studied Communication and was also in the Technology Arts & Media program, where I received a certificate in Digital Media.
-Played water polo
-skied every weekend
What is your favorite past-time activity or hobby?
I love the outdoors. I do not have a favorite, I love trying new things, being active outside (biking, hiking, snowboarding, playing sports, and seeing shows). I also like crafting… (panting, coloring, etc.)
What is your favorite part of being the Digital Account Manager at AIM?
I like working with the team as a whole but also getting out of the office and working directly with the clients. There is no better feeling than a happy client and knowing you helped drive engagement for them.
If you could be any car, what would you be and why?
The 2016 Jeep Wrangler. I would forgo the doors and top at all times. I would be this car because it is rugged and can handle any and all outdoor adventures.
Q: What’s the most important thing you’ve learned working in the marketing industry?
This is a hard question.
I have learned that technology and google are huge. Digital marketing is about being up-to-date on how consumers are using the internet and then adjusting/evolving to their behavior, while also considering how the medium is unique (i.e.: google)
Check back every month to learn more about our team and what makes them great!
Archives for April 2016
CarClicks Testimonial from a Buick Dealer
Bill Haggerty Buick GMC and many other dealers across the country leverage CarClicks to increase monthly vehicle sales. CarClicks has proven to be the most effective digital marketing and linking program in the automotive industry.
“The CarClicks program has been very successful. It has driven more phone calls, more leads and we are seeing more people walk in the door.”
– Bill Haggerty
Dealer Principle
Haggerty also expressed how CarClicks has given customers more exposure to their inventory and brought more shoppers to their dealership site.
How CarClicks Works:
1. Updates your inventory daily by pulling inventory directly from your dealership website.
2. Promotes your inventory with high priority on a multitude of shopping sites websites and search engines.
3. Drives auto shoppers directly to the vehicle display pages of your dealership website.
4. Helps dealerships sell more vehicles.
Give us 15 minutes and see what CarClicks can do for your dealership’s vehicle sales. Call David Lewis to schedule your demo today or click here!
866.423.0246
AIM Attends NADA
We recently attended The National Automobile Dealers Association’s (NADA) Convention and Expo in Las Vegas on March 31st through April 3rd. The NADA represents all franchised new car dealers before congress, federal agencies, the media and public among many others. They also represent nearly 16,500 new car and truck dealers domestically and internationally.
During the NADA Convention and Expo, the weekend was filled with exciting workshops, keynote speakers and networking. Some of this year’s keynote speakers included Bill Fox, 2015 NADA Chairman, Jeff Foxworthy, Comedian and Entertainer, Peyton Manning, Quarterback for Denver Broncos and many others. The busy weekend did not disappoint us; in fact, we took some great insight away from the event.
Some of the most exciting news involved the automotive industry and the mobile internet. There has been a lot of news on mobile involving automotive. It goes without saying that everyone has a mobile device, so searching for their next vehicle is likely to happen on their mobile. This is exciting in our world of automotive marketing. “Website traffic is 50% mobile, 50% desktop. For advertising, we’re seeing 60% ads are mobile. Why is that? You get a better ROI when you target these mobile users. Dealers can’t afford to ignore this huge opportunity for engagement,” according to PureCars CEO and Co-Founder, Jeremy Anspach and Trace Pryzybylowicz from Facebook’s auto team during Thursday workshop.
We also got some facts from Peter Leto, Google’s Dealer Jumpstart Strategist, on the future of auto sales and dealerships. We already knew the mobile user experience is important, but this workshop really honed in on understanding the new ways people are using their mobile devices when it comes to a car dealership. We learned that 75 percent of auto purchaser research is done digitally. These are really exciting facts but also important facts that your dealership should consider when marketing.
If you are looking to jump into some really exciting times in automotive marketing, we can help get your dealership started. Join us during this essential time of digital automotive marketing.