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Tariffs Take Effect Today: What This Means for Car Buyers

April 3, 2025 by Tony French

Tariffs Take Effect Today: What This Means for Car Buyers and Owners

Automakers Brace for Impact as Tariffs Begin on April 3rd, 2025

Published: April 3, 2025


Automotive Internet Media | Digital Marketing Agency

Tariffs Affects on Car Buyers

Starting today, April 3, 2025, tariffs on imported vehicles take effect under a policy enacted by President Trump. The administration expresses that these tariffs will encourage automakers to shift production back to the United States, creating new jobs and boosting domestic manufacturing. However, industry analysts warn that the added costs could drive up new car price tags by thousands of dollars for American consumers. 

While the tariffs broadly apply to imported vehicles, certain exemptions exist for cars manufactured in Mexico or Canada, granted they meet the conditions outlined in existing free trade agreements. Additionally, automakers will not face duties on key components—such as engines, transmissions, and batteries—if those parts were originally made in the U.S. and later installed in vehicles assembled in Mexico or Canada. These exemptions may help offset some financial strain on manufacturers, but concerns remain about the broader impact on market stability and vehicle affordability.

Even those who don’t purchase new cars will feel the effects of these tariffs, as the cost of essential auto parts like tires, brake pads, and oil filters is expected to rise. As The New York Times reports, “The 25 percent duty applies to all cars assembled outside the United States. Starting May 3, the tariff will also apply to imported auto parts, which will add to the cost of cars assembled domestically as well as auto repairs.” This means consumers will not only face higher new vehicle prices but also increased service fees and rising costs for imported parts needed for repairs and maintenance. As a result, more buyers may turn to the used car market, increasing demand and driving up prices for pre-owned vehicles, as noted in our previous industry news brief called Tariff Impact on the Auto Industry: Rising Costs and Potential Delays.

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Filed Under: Industry News Tagged With: Auto Events

CATA Dealer Strategy Summit

May 30, 2019 by Tony French

Just this past week on May 14th at the Chicago Automobile Trade Association (CATA), dozens of dealership owners and management teams gathered to listen to top industry professionals speak on both digital and social media marketing.

Those in attendance were able to take away effective advertising solutions for their dealership. For those who were not there, here are the main ideas to take away brought to you by us at Automotive Internet Media.

Adam Pavkov, a client partner at Facebook, talked about how today’s consumers are using social media to influence how they shop for a vehicle. His research showed 87% of car buyers are on social for active research during the buying process, and half of the 87% said that the ads influenced their decision. Since the effect is so great, Adam gave key strategies dealers can use to have a more effective ad budget. The following were dealership branding, in-market targeting, retention and after sales messaging, & promotions support from events.

Our team discussed ways to increase your sales velocity by using social media marketing. Social marketing can shorten the time to buy because it gives awareness, research, consideration, and engagement to the consumer. This is important when you are looking for ways your dealership can grow.

There is a lot of opportunity within different platforms, but Instagram especially when you are talking influencer marketing. Research shows 34% of people on Instagram have said that they used an influencer/blogger to make their buying decision. Instagram stories, a recent feature, has over 500 million daily and active users- making it another opportunity to advertise in the platform with an affordable CPV.

Fred Lobo, a partner of our team, did a presentation on BDC management. An important take away was how to enhance your dealership’s digital sales process in the business development center of your dealership. Time-tested and proven processes to increase your market performance were discussed to achieve higher customer engagement rates, more appointments, more sales, and more profit.

All of the discussed topics during the event were important advertising solutions that your dealership should use to increase your profits. Digital and social marketing are the key to connecting you with your customers. So why wait to start? See how we can help grow your dealership today by visiting us at AIM.

Filed Under: AIM Team, Events Tagged With: Auto Events, Automotive Marketing Tips, Chicago marketing

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