At Automotive Internet Media, we understand that digital advertising success requires more than just placing ads – it requires control, efficiency, and data-driven strategy. That’s why we built OptaClick, our proprietary Demand Side Platform (DSP).

But what exactly is a DSP, and why does it matter that we own ours?

A Demand Side Platform is a powerful software system that enables advertisers to buy digital ad inventory across multiple ad exchanges and networks in real-time, all from a centralized interface. By owning our DSP, we’re able to offer our automotive clients significant strategic advantages that general agencies, or even those relying on third-party DSPs, simply can’t match.

Here’s a closer look at the top benefits of working with a marketing partner that operates its own DSP:

1. Streamlined Advertising Workflow

With OptaClick, there’s no need to juggle multiple platforms or vendors. Our DSP simplifies and automates the entire media buying process, allowing you to manage, monitor, and adjust campaigns from a single dashboard. This not only saves time, but also boosts responsiveness and control over campaign performance.

2. Smarter Spend & Greater Cost Efficiency

Real-time bidding technology enables OptaClick to automatically optimize ad placements based on performance and pricing. By reducing waste and bidding more intelligently, we help you make the most of your advertising dollars and generate better results at lower costs.

3. Broader Reach Through Premium Inventory Access

Our DSP connects you to a wide array of ad inventory, from top-tier publishers to open web placements. That means more opportunities to place your ads in front of the right audience, across websites, apps, and video platforms that your target audience trusts and visits daily.

4. Precision Targeting at Scale

OptaClick is built to reach in-market automotive shoppers actively searching for their next vehicle. With advanced targeting capabilities based on demographics, online behavior, interests, location, and more, our platform ensures your ads connect with serious buyers. Whether you’re aiming to move inventory fast or build brand awareness in key zip codes, OptaClick delivers the precision targeting needed to drive showroom traffic and online leads.

5. Real-Time Performance Insights

One of the most powerful aspects of a DSP is the access to live campaign data. With OptaClick, we continuously analyze performance metrics to identify what’s working and where there’s room to improve which allows us to adjust and refine campaigns on the fly for maximum impact.

6. Flexible & Scalable for Any Dealer Size

Whether you’re a local dealership or part of an automotive group, OptaClick adapts to your needs. Our platform scales easily, supporting everything from modest brand campaigns to multi-location, multi-channel efforts, without sacrificing control or visibility.

7. Higher Return on Investment

Ultimately, our DSP enables smarter ad delivery, better targeting, and more efficient campaign management, all of which work together to deliver a stronger ROI. With OptaClick, your dealership’s marketing budget goes further, driving real results that can be tracked, measured, and improved continuously.

Why Does This Matter?

Choosing a digital marketing partner that owns its own DSP, like Automotive Internet Media, gives you unmatched transparency, control, and efficiency. We don’t just run your campaigns; we craft them from the ground up, leveraging our technology to get your message in front of the right audience at the right time.

Ready to See What OptaClick Can Do For Your Dealership?

Contact us today to learn how programmatic advertising with a fully owned DSP can transform your digital strategy and drive smarter, more profitable results. Our team at Automotive Internet Media is ready to help you reach the right audience at the right time.