Why Dealership Traffic Is Declining in 2025 and What Dealers Can Do About It
Why Dealership Traffic Is Declining in 2025 and What Dealers Can Do About It Dealerships across the country are seeing a noticeable shift in foot traffic as we move into 2025. While vehicle demand is still strong, the way shoppers research, compare, and choose a dealership has changed dramatically. If your showroom feels quieter than [...]
Traditional DSPs Are Keeping Aged Shoppers in Their Prospect Buckets
Traditional DSPs Are Keeping Aged Shoppers in Their Prospect Buckets When it comes to digital advertising, not all impressions are created equal, especially in the automotive space. One of the biggest challenges dealerships face is that traditional demand-side platforms (DSPs) often keep “in-market” shoppers in prospect buckets far longer than they should be. These platforms [...]