As generative AI continues to disrupt the digital marketing landscape, TikTok has rolled out a powerful set of new tools designed to streamline video creation. For automotive marketers, this development could reshape how dealerships and brands approach video content—especially when it comes to staying on-trend, on-brand, and on time.

As generative AI continues to disrupt the digital marketing landscape, TikTok has rolled out a powerful set of new tools designed to streamline video creation. For automotive marketers, this development could reshape how dealerships and brands approach video content—especially when it comes to staying on-trend, on-brand, and on time.

AI Tools Built for Speed and Scale

TikTok’s latest additions—part of its Symphony suite—include image-to-video and text-to-video generation tools. These features allow users to quickly transform static images or written prompts into short, five-second branded clips. The tools are available natively within TikTok and are also being integrated into platforms like Adobe Express and WPP Open, making them more accessible to marketers across channels.

Why This Matters for Automotive Marketing

For dealerships and automotive brands, speed and relevance are everything when creating content for platforms like TikTok. With AI-generated videos, marketers can:

• Produce short-form video content faster
• Jump on trending audio and visual formats in real-time
• Create quick branding assets that don’t require a full production team

While these tools may not be ideal for direct-response or inventory-focused campaigns, they’re perfect for top-of-funnel branding efforts—think dealership culture, new model announcements, seasonal events, or educational content on EVs and tech.

Next-Level Capabilities with AI Avatars

According to Search Engine Land, TikTok’s “Symphony Showcase Products” also let advertisers generate realistic video clips featuring AI avatars. These avatars can hold products, demonstrate mobile apps, or even model clothing—all based on a simple visual and a short description. While this may be more aligned with fashion or tech brands today, it signals a major leap in how immersive and customizable AI video content can become.

Stay Ahead of the Curve

Video continues to dominate social media performance, and generative AI is making it easier than ever to produce high-quality assets at scale. Even if your dealership isn’t ready to deploy AI avatars tomorrow, it’s important to understand where the technology is heading and how it can support your branding goals in the months to come.

Want to Stay Updated on AI Tools and Trends in Automotive Marketing?

Visit Automotive Internet Media to explore the latest in video production, platform updates, and practical ways to incorporate AI into your digital strategy.