Traditional DSPs Are Keeping Aged Shoppers in Their Prospect Buckets
Traditional DSPs Are Keeping Aged Shoppers in Their Prospect Buckets When it comes to digital advertising, not all impressions are created equal, especially in the automotive space. One of the biggest challenges dealerships face is that traditional demand-side platforms (DSPs) often keep “in-market” shoppers in prospect buckets far longer than they should be. These platforms [...]
Google’s New “Preferred Sources” Feature: What It Means for Your Dealership’s Visibility
Google's New "Preferred Sources" Feature: What It Means for Your Dealership's Visibility Search results are becoming more personal than ever. Google recently launched a new feature called Preferred Sources in the U.S. and India, and it could fundamentally change the way customers discover your dealership online. Published: October 11, 2025 Automotive Internet Media | Digital [...]